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G101, B94.5, & 3WZ

A

ameyer

Guest
Since Steve says we should get back to the topic of 3WZ on the other thread I decided to satify my curiousty...We are all radio folk here and some non radio folk as well. So I would like to hear what other people have to say regarding the fact that there are 2 CHR's 3 really if you count 3WZ. What do you like the most about each station? What is one station doing better than other Ect Ect. Make it worthwile to read and not one word please, I would really like to see what other people besides the 2 at competeing stations think about each one and who they think will fair better...Again if you wanna be a jerk and say something rude you might as well just keep moving, but if you have something that is worth talking about I am all ears.
 
3WZ shouldn't be considered CHR. It isn't even close. The music, the jocks, the imaging, presentation, is all Hot AC.

As far at comparing/contrasting the two CHR stations, I really don't listen enough to one of them to give a fair opinion.
 
Hey Spack thanks for being honest...question for you though...if you listen to 3WZ at night there is a more CHR lean I think, do you?...maybe it is just me but music wise they seem to target the younger end of the demo a little more...I head Fergie's London Bridge last night and it made me wonder, but hey we all need a piece of that pie I guess
 
I was curious about their night-time numbers, so I checked the last book I have, Fall 05/Spring 06. I was struck by the parity of the night numbers across several demos.
GMR, JOW, and ZWW have identical numbers 18-34.
GMR, WALY, JOW, LTS, MAJ, and ZWW have identical numbers persons 18-49.
For 25-54, GMR, JHT, LTS, MAJ, and ZWW are all the same.
35-64, it's BUS, LTS, MAJ, WOWY, PHB, and ZWW with identical shares.

This is surely changed by now, but I thought it was interesting.

To answer your question AJ, I don't hear 3WZ at night that often. I guess I should turn on channel 4 and check it out. I normally hear the station before 5pm, and what I hear I'd describe as Hot AC.
 
Yeah give it a listen after 5 when you can once...I agree it is Hot AC during the day but they lean a lot more younger at night
 
Spack,

I noticed the trend of the books at certain times and have a theory:


The numbers can be identical between two stations or more when the sample size is so very small and they multiply it up... If you are bored take a look at the front of the book and sample size then it might be easy to get the actual number of people who complied with the survey, sometimes small enough to do this. I was sshown this years ago and ask somebody from Arb about this........

So how realistic is the survey?
 
Us "non-radio folk" don't know what those letters even mean so why bother to include us?

And since we "non-radio folk" only care if the station has songs we like, why should we care about these things you call imaging and presentation?
 
Becker said:
Us "non-radio folk" don't know what those letters even mean so why bother to include us?

And since we "non-radio folk" only care if the station has songs we like, why should we care about these things you call imaging and presentation?
Click to expand...

Most of us are "radio folk" and as such, we get it...but for anyone looking over this board who is not in the business, I will gladly break down the
letters" for you.

CHR = Contemporary Hit Rock (typically what we call Top 40 Music)
Hot A/C = Hot Adult Contemporary (typically a more "upbeat" mix of music geared toward the adult set (as compared to elevator music). Many of the songs are songs from the Top 40 charts minus a lot of the dancy type artists and there is usually a lean toward more oldies tossed into the mix) These types of stations usually cover music from a broader range (typically 10-15 years or more) as opposed to Top 40 being very "current driven".

And, if there are any non radio folk here, I am sure we'd all like to hear your opinions on these 3 stations...what you like...what you don't like and the such.
 
g101 sounds the best of the 3 stations mentioned. Taking away the urban feel during the day was a great move , Ted should be commended. I would do a live morning show though, Is Harlow available?
 
I have to agree that at night, G101 is the station with the feel and presentation needed to be #1.

3WZ does have a stronger CHR presence at night; but, with dayparting you can do that.

However, B 94.5 is not far behind the others.

One thing that I was suprised with Spackler's demo listings were the fact that FROGGY wasn't mentioned. Huh!!!
 
jackmort68 said:
g101 sounds the best of the 3 stations mentioned. Taking away the urban feel during the day was a great move , Ted should be commended. I would do a live morning show though, Is Harlow available?
Click to expand...

I just spoke with Harlow and he said he would come back only if somebody in particular would be interested in joining him as his "boy" and fetching his USA Today each morning and Orange Juice spit bottle for him!

Looks like I need to find some more Los Lonely Boys and Sister Hazel songs
 
Becker said:
Us "non-radio folk" don't know what those letters even mean so why bother to include us?

And since we "non-radio folk" only care if the station has songs we like, why should we care about these things you call imaging and presentation?
Click to expand...

You think you only care about songs you like. A station could have all the songs you like but annoy or offend you with the "stuff between the songs", like the jocks, a jock's delivery, a bad flow of music, too many commercials or too many commercial breaks, imaging elements that don't fit the format, a jock or jocks that don't fit the format, etc. There are plenty of examples of two radio stations in the same market playing the same music, where one of the stations trounces the other by just doing a better job with the stuff between the songs.
 
Spackler1 said:
I was curious about their night-time numbers, so I checked the last book I have, Fall 05/Spring 06. I was struck by the parity of the night numbers across several demos.
GMR, JOW, and ZWW have identical numbers 18-34.
GMR, WALY, JOW, LTS, MAJ, and ZWW have identical numbers persons 18-49.
For 25-54, GMR, JHT, LTS, MAJ, and ZWW are all the same.
35-64, it's BUS, LTS, MAJ, WOWY, PHB, and ZWW with identical shares.

This is surely changed by now, but I thought it was interesting.

To answer your question AJ, I don't hear 3WZ at night that often. I guess I should turn on channel 4 and check it out. I normally hear the station before 5pm, and what I hear I'd describe as Hot AC.
Click to expand...

In a market the size of State College, the night audience is so relatively small that ties are common across the board. Same thing on Sunday mornings & evenings when there a just a handful of listeners.

At the risk of inviting anti-Arbitron rants, the biggest difference among these 3 stations are their ratings. One does very well. The other two are down below the AM stations. Both made their format shifts last summer within weeks of Joe's debut, but only WJOW made a splash in the fall book. If it doesn't happen this spring, it's not going to happen. Fortunately, there are some huge programming holes in the SC market. Somebody needs to take on WPSU, the real #1.
 
tsimpson said:
WPSU huh..... OK. I am sure.
Click to expand...

Uh, yeah. You've got to be aware that WPSU is cruising along with a 12 or 13 share and big #s in the money demos, aren't you? And that they're billing more in "underwriting" than all but 2 or 3 of the commercial stations do in advertising, right? This isn't exactly a big secret.
 
Spackler1 said:
ratingsgeek said:
Fortunately, there are some huge programming holes in the SC market. Somebody needs to take on WPSU, the real #1.
Click to expand...

I'd like to hear what you think those holes are.
Click to expand...

Well hit the back button and scroll down below "other markets" to "formats." The first two are a good place to start.

Triple A/Americana does real well in college towns all across the country, and it attracts the best-educated & wealthiest listeners of all commercial formats.

Alternative/Alternative Classic? When Buzz & Revolution were pounding away at each other they were pulling enough for one solid station, but not enough for two. The listeners are still there; it never was a kid's format.

News/Talk works on FM in Pittsburgh, why not here? Enough network stuff out there. Costs nothing.

"Jack" was DOA--just a bad idea that didn't work. Anywhere.

That's all I got, but the floor's open.
 
ratingsgeek said:
Spackler1 said:
ratingsgeek said:
Fortunately, there are some huge programming holes in the SC market. Somebody needs to take on WPSU, the real #1.
Click to expand...

I'd like to hear what you think those holes are.
Click to expand...

Well hit the back button and scroll down below "other markets" to "formats." The first two are a good place to start.

Triple A/Americana does real well in college towns all across the country, and it attracts the best-educated & wealthiest listeners of all commercial formats.

Alternative/Alternative Classic? When Buzz & Revolution were pounding away at each other they were pulling enough for one solid station, but not enough for two. The listeners are still there; it never was a kid's format.

News/Talk works on FM in Pittsburgh, why not here? Enough network stuff out there. Costs nothing.

"Jack" was DOA--just a bad idea that didn't work. Anywhere.

That's all I got, but the floor's open.
Click to expand...

Triple A would never ever work in this market, not enough students to support it...the couple of people who hang out daily at certain establishments downtown aren't gonna pull in the bucks that are needed to keep a Triple A station rolling

Alternative is DEAD, every year another goes dark, why do you think that is?

News/Talk on the FM dial...works in Pittsburgh...last time I checked the sign when you enter town said State College not Pittsburgh, but I'll check it tomorrow when I go to work just to make sure.

I asked for comparisons of what each station was like and what you thought they could improve on and your response is WPSU is the real #1...thanks for the input!
 
ameyer said:
Triple A would never ever work in this market, not enough students to support it...the couple of people who hang out daily at certain establishments downtown aren't gonna pull in the bucks that are needed to keep a Triple A station rolling
Click to expand...

The Triple-A target is not students, nor gay people as you are apparently trying to say.
 
I wasn't saying gay people, wrong establishment!!!! And ratings geek said college markets
 
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