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G105 PD opening

I suspect Randi knows something's up, and she jumped at this opportunity before the walls cave in. Look what's happened the past few years at and around Smoketree:

8 Nov. 2004: CC blows up WTRG, pulls a fast one on QDR with "100.7 The Bull," then flipped that to the original River.

10 Feb. 2005: CMG responds by flipping 102.9 "Star-FM to "Y102.9" with the former WTRG's format.

Now, on to 2006, where I include CC's antics in Greensboro:

16 Feb. 2006: 94.5 The Beat becomes "94.5 El Beato" (Spanish); three years later, La Preciosa in turn gets killed in favor of Rush Radio;

19 July 2006: CC blows up longtime country staple 105.7 WFMX and flips it to KISS-FM, targeted at 97.1 QMG; this format, of course, failed, and three years later they go Top 40 as 105.7 NOW;

3 Oct. 2006: Entercom, QMG's parent company, responds to KISS by blowing up "Oldies 93," flipping it to country as "93.1 The Wolf," targeting CC's 104.1 TQR;

6 Oct. 2006: Roughly two weeks after Smoketree killed the original 100.7 The River for its current classic-hits format, sister station 106.1 RDU becomes their next victim, flipping to country as "106.1 The Rooster," three years later, after being subsequently rebranded "106.1 RDU Country," they killed the country format, first going all-Christmas as "106.1 RDU Christmas," then bringing in--- guess who?--- Rush Limbaugh;

26 Dec. 2006: The third and final phase of CC-R's 2006 makeover involves the former "Sunny 93.9; after first killing off Madison in September, then going all-Christmas in November, Sunny gets the big "Kiss"-off the day after Christmas, going R/AC as "93.9 Kiss FM;" this station, while still on the air, has since tweaked its playlist, probably in response to CMG's new "Pulse 102," which launched last fall.

Something tells me that either G or Kiss gets blown up soon; the two stations are essentially playing similar playlists...
 
If they blow up G they are more idiotic than any of us thought. I wondered, though, when 93.9 morphed into more of a Rhythmic CHR how they could sustain that along with G.

However, I agree that something is up - leaving G105 for this station is not even a lateral move, it's a step down.
 
::) And let's not forget WTHZ and whatever..Gig has blown up everything his Dad had done since 1946 and the trend continues!
 
Leaving Raleigh for Tampa, almost double the market size (and I'm sure a nice pay raise, $90k range if I recall for that market), is a mistake? I disagree. Who knows, Randi might've been asked by upper mgmt in ATL to make the move. I was offered a gig in ATL while with CC Raleigh. Like an idiot I didn't take it... three days later I was blown out. Someone in ATL was looking out for me and I couldn't see it.

As for blowing up G105? Don't see that happening. It's the cluster cash cow.

For what it's worth... WTRG being blown up we know was a mistake. Wasn't a numbers or even revenue issue. "Oldies" stations were flipped throughout the SE 2003-05 by then SVPP Marc Chase because, and I quote "don't get the format or see a long life span". Well, we now see classic hits, pop leaning and classic rock based, getting a resurgence nationwide over the last few years due to PPM loving the format. Chicago now has two classic hits stations in a format battle. Given that.. if it (WTRG) were to be flipped it should've been flipped to country. WRDU should've been left alone. The OM and GM at the time thought there was a hole in the market in 2004 for classic rock *lite* (ne classic hits) adding Strawberry Fields, Daniel, etc type of faire to 'RDU. Wrong. WTRG was already playing those titles and more, and doing well I might add. WRDU was always a "classic rock that rocks" format. Was it ever going to be a 6 share again (last hit that 1999) ? No. But it was still a winner M25-54... under the right programmer.
 
VODood said:
Leaving Raleigh for Tampa, almost double the market size (and I'm sure a nice pay raise, $90k range if I recall for that market), is a mistake? I disagree. Who knows, Randi might've been asked by upper mgmt in ATL to make the move. I was offered a gig in ATL while with CC Raleigh. Like an idiot I didn't take it... three days later I was blown out. Someone in ATL was looking out for me and I couldn't see it.

As for blowing up G105? Don't see that happening. It's the cluster cash cow.

For what it's worth... WTRG being blown up we know was a mistake. Wasn't a numbers or even revenue issue. "Oldies" stations were flipped throughout the SE 2003-05 by then SVPP Marc Chase because, and I quote "don't get the format or see a long life span". Well, we now see classic hits, pop leaning and classic rock based, getting a resurgence nationwide over the last few years due to PPM loving the format. Chicago now has two classic hits stations in a format battle. Given that.. if it (WTRG) were to be flipped it should've been flipped to country. WRDU should've been left alone. The OM and GM at the time thought there was a hole in the market in 2004 for classic rock *lite* (ne classic hits) adding Strawberry Fields, Daniel, etc type of faire to 'RDU. Wrong. WTRG was already playing those titles and more, and doing well I might add. WRDU was always a "classic rock that rocks" format. Was it ever going to be a 6 share again (last hit that 1999) ? No. But it was still a winner M25-54... under the right programmer.
Click to expand...
I don't put the national ditching of then "oldies" solely on CC from '03'-'05. CBS had their turn (WCBS, KFRC, WJMK) as did a lot of other local/smaller broadcasters (Nashville, Greenville, Asheville, Jacksonville, Savannah come to mind in the SE, and Indianapolis).

What's funny is 7 years later, we see 100.7 pretty much going back to a more modern version of what WTRG was when it flipped (except no disco/soul/motown...yet)...
 
Agreed. CC and CBS led the way and the rest followed suit. WCBS technically didn't flip but morphed (Cleveland's Broadway Bill Lee holds down PM drive). Indy's "Gold" inherited former WTRG PD Steve Cannon. GOLD flipped to JACK then morphed into a classic hits a few years back. Steve is still there and just picked up programming for country powerhouse WFMS.

You can only "modernize" classic hits so far. As for soul/motown should it go that route it makes sense. Disco has no place.
 
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