BiggusPrimus said:
Inside you'll find exactly the kind of luxurious, well appointed environment you would expect from a double-wide modular structure built in the 70's.
Not to mention, well within cancer range of those nice AM transmitter towers in the backyard -- so close, one could fall right onto the building. Well, that one might fall just short of the building, but the one to the right of it could certainly demolish a few cars in the lot.
Also consider, Regent bought out what used to be the Forever cluster in 2000. They moved into brand new studios 4 years later.
Galaxy has been in that same double-wide modular location for as long as I can remember.
Another point to consider, which may or may not have been in the ad: you'll be the only local talent on the station. Every other daypart is piped in from Syracuse. Sister station K-Rock is also piped in from Syracuse. And WOUR is mostly piped in from Syracuse. (Is Paul the Small Guy in Utica or Syracuse? And is Genesee Joe still part-time?)
Pro: You'll get every single remote Mix does, and any talent fees related to such.
Con: That could mean plenty of 6- and 7-day work weeks. And I wouldn't be surprised if many remotes are free or reduced rates, as Mix works to gain footing with clients.
Another possible con - the job posting may have mentioned plenty of production. Yep, that's because there's only 1 or 2 other on-air types in the building. Hope you like voicing tons of spots, dubbing tons of barters, and so on and so forth.
On the bright side... Mix's on-air product is definitely better than it was under Clear Channel. The music is more competitive with Lite and the imaging is better. Having midday and PM drive personalities from Syracuse is better than being jockless. The fact that they want to hire a live, local morning jock is also promising, but as we all know, decent on-air product doesn't always mean decent working environment.
Despite what the "Eastlan" ratings say, they still have a ways to go before they have a chance to overtake Lite. Mix needs live, local personalities in all primary dayparts, and they need bigger promotions. They're currently running some TV ads, which is a pretty good start. Next step needs to be a big on-air promotion -- but it's tough to expect your jocks in Syracuse to try to deal with callers from Utica while they're dealing with their Syracuse air shift, which should be top priority.
I guess it depends on how hard you're willing to work, and where you are in your career. If you've been in radio, but never had a morning show... it's probably not a bad place to get morning show experience and move on after a year or two. If you've been in morning radio elsewhere, I'm not really sure I'd consider Utica a "destination."
