TheBigA said:
So they walk away from a 5K station, and move to two 1Ks with two FM translaters. I don't see that as a huge improvement. There must be "other consideration," as they say. Fans of adult standards (and there seem to be a few) will obviously claim age discrimination.
The way the Syracuse paper reported it, it sounded as if the clearance of ESPN Deportes was that "other consideration," something Citadel simply couldn't provide because it doesn't have any other stations available. Regardless of anyone's opinions on the performance of the three Citadel FMs, none of those formats is worth sacrificing for ESPN Deportes.
Apparently ESPN doesn't care that WSCP is a rimshot signal 45 miles north of downtown Syracuse; as long as it's in Oswego County, it technically counts as being "in the market" and that's all they need to tell advertisers they have more clearance for spots.
Perhaps this is a good example of how HD radio could have potentially benefitted Citadel; they could have offered to simulcast WNSS on one of their FM HD2s and ESPN Deportes on another HD2 (or HD3). In general, I'm really amazed that more clusters aren't simulcasting their AM signals on FM-HD2s... Clear Channel
finally got a clue recently when putting WSYR on WPHR-HD2. These "fake" music HD-2 formats they're running are OK to fill the void when you have absolutely nothing else to use, but they could still knock out another one to put WHEN on an FM-HD2.
It's disappointing to hear all the advertisements for HD Radio, then go to buy one, only to find out Clear Channel's really the only company doing anything in HD. The WSYR coverage on WPHR-HD2 is decent when you can get it, but doesn't seem to stretch too far outside of Syracuse, and even has some serious coverage holes closer to the city (ie. eastern end of 690). We all know FM is only marginally better in HD, but the technology really does wonders when you get AM stations onto FM HD2s.
And I'd have to agree with the others -- no way at all that WNSS has a chance of stealing Fox Sports away from WHEN. Even if Premiere weren't associated with Clear Channel, Fox Sports have a pretty long-standing relationship with WHEN, along with WSYR's carriage of Fox News Radio. If Fox Sports pulled out of WHEN, you could count on CC playing hardball and replacing Fox News with a different network... and there's really nowhere else for Fox News to go. Well, maybe WFBL, but aside from sending a million Twitter tweets a day, they do
no promotion, so nobody would even know Fox is still in the market.