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GAP launches website

Hoover Mover said:
I guess Lufkin has a PD...for all of their stations, but they have voice trackers 98% of the time from out of market or syndicated. Is that local? Not in my book, but maybe in some. So they schedule music from the local market, big deal. Do they have live warm bodies in the studios at Lufkin GAP? No.
Click to expand...

KYKS - Mornings & Mid-Days
KAFX - Afternoons & Nights
 
Local radio personalities are a dying breed

Clearly, radio conglomerates are the worst thing that has ever happened to local radio.

When the DJ's, music and even newscasts are piped in from a central station in Dallas, Houston or some other place hundreds of miles away, purely "local" radio in places like Lufkin, Nacogdoches and countless other small markets is on its death bed.

I may be showing my age here, but I've always felt that small market audiences want their local stations to be in touch with them. I think they want their local owners and air personalities to be part of their communities.

They want stations that are aware of their local problems and issues, willing to be involved in finding solutions, and to generally serve as a reflection of their community values. Are radio executives so enthralled with their bottom lines that they don't care about that anymore? Are radio listeners so jaded they don't care either?

I know it's not happening universally, yet, thank God, but speaking just for myself, I won't listen to a broadcast radio station if I can discern that the DJ is voice-tracking in from somewhere else. What in the world has happened to the value of "local identity" in commercial radio? Is it a dead, or dying, concept?

If the answer to that is "yes", then I'm glad I'm close to retirement age because radio is clearly turning into a business I don't want to be part of anymore.
 
From what I understand and from what I have been told... GAP is going to be spending money on getting local jocks. Does that mean that every shift will be local? No. However, I have already seen in some markets the addition of local jocks to what were voicetracked shifts. As for being happy you are soon to retire... I would have thought you would have retired along time ago...becuz the LOCAL issue is an old one. Most stations haven't been really local for a long time. Due to companies like CC, INFINITY etc... However, its companies like GAP and others that could turn around the NONE LOCAL JOCK issue.

However, we will see.
 
Just for clarification: Lukin was voicetracked long before CC ever took over. Capstar and AMFM already had that footprint in voicetracking years before CC ever considered it. CC bought the technology from Capstar and AMFM (i.e. Prophet) while Capstar had allof their voice trackers located in Austin. Jeez, so many arm chair PDs around here.
 
"Jeez, so many arm chair PDs around here." FREAKING BRAVO!!!!! yes, yes, yes......
 
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