Maybe, JUST maybe! They will move the shooter format to 99.3, I mean even though they moved kicker country to 104.9 they’re still broadcasting kicker country on its original fm spot, 99.3, so now you got 1590 AM, 99.3 and 104.9 FM broadcasting the same thing which honestly in my opinion is kinda redundant when you have both frequencies broadcasting the same thing from the exact same tower, just one is much lower power than the other.
The buyer is First Dallas Media, owners of KCBI in Dallas. Looks like we know what's to come to Waco at 92.9, but is "Shooter" a complete goner? Methinks not, as 104.9 will be the new spot on the dial for the format. Wouldn't be much of a change for 104.9 this time, as it's already running classic country "Kicker", in tandem with 1590 and 101.3.
My understanding is that 1590 and 99.3 have been on the block for a while. I have heard that from several different places, although I do not have any first hand knowledge. With the sale of 92.9, maybe that changes or maybe not. I wouldn't be surprised with their best signal, 92.9, now under contract if all of it is actually for sale. Waco Entertainment/Prophecy, under current ownership rules, could add one more FM station and two AMs (no limit on translators). Who knows if they are in a buying mood or not.
Yeah true, the one station I’m afraid of losing is cool 101.3 which of course Gary moss owns, I love that they play the 60s to 80s but like they just added a new imaging voice and it seems like they’re playing more 80s which worries me because it gives me the feeling they’re losing ratings and they’re trying to save themselves, I’ve seen so many stations go through this especially here in waco
i seen your post earlier about applying for the station 15 years ago which sucks, but the "I dont think Gary's game plan involves holding anything for terribly long..." might explain why 92.9 still has RDS but none of the other stations, in fact 94.5 had RDS until it flipped to Magic 94.5 and now just no RDS.
Correct me if I'm wrong here, Ryan, but doesn't 1590 have to be sold in tandem with 1660? I seem to remember that being the deal when 1590 was moved west out of Mexia, replacing the former KRZI 1580 at Waco.
Everything is for sale at the candy company, from the word on the street, but who'd want what's left? As you said, 92.9 is the best signal in the cluster and that's about to be gone. 104.9 & 1590 have never been a player in Waco. Haven't seen sustained success at either station since they were still targeting the hometown of Mexia, and even then, what did Matt Groveton really have operating the two as the AM/FM voices of Mexia?
That's correct, SRG. He leases the signal to Edwards Media, however, I didn't know he was personally handling the dirty work behind the scenes.
It's now "Magic 94.5" as Urban AC. Magic was tried twice on 104.9; both times unsuccessfully. The Beat moved to the 107.3 translator, displacing "La Mejor".
KRZI was surrendered, and KEAS in Eastland purchased and surrendered to accommodate the move of then KRQX Mexia further west down 84 to include service to Waco itself, in order to replace the rather poor facility that the old 1580 had. For whatever reason, it seemed like it was said that if 1660 were ever sold, 1590 had to accompany it, from that point on. It has indeed been quite a few years since that all transpired, so I must be misremembering it. Hey, it can happen to anyone. Just ask Roger Clemens.
Ha! Indeed.
