Re: Why does there need to be a seperate ad?
> Ford Motor Company is under scrutiny from the
> fundamentalist's cause they're advertising in gay lifestyle
> mags. Why does there need to be any separate ad campaigns
> for certain groups? Black, Hispanic, Gay, Lesbian, Trans
> gender, White, Asian, and so on. You need a car? buy a
> car! Gays and everyone else drive cars too! why make it
> special? Is there a new "Ford Philadelphia Model" that came
> out that's not being advertised on Mainstream media? Is it
> fully loaded with features that only someone living an
> "alternative" lifestyle would enjoy?
>
> When it comes to generic items like things we use everyday:
> Personal hygiene, hair care products, house hold items,
> groceries, cleaning supplies, and so on. How do they differ
> between everyone else using them?
>
> Here's a difference. The Black community listens to and
> watches particular programs. I can see getting everyday
> items in a spot load that's customized to appeal to them.
> Something they can relate to. Their Demo. Same goes for
> White and Spanish and other ethnics. I'm not interested in
> Life Insurance being sold by Tom Bosley, but I might
> reconsider if someone closer to my age was selling it. I
> get that! Sell to your Demo. Age, that's a real Demo.
> Race, that's a real Demo. Religion, that's a real Demo!
> Male/Female, that's a real demo! That's very specific.
> Gay? Other than the normal verbiage to sell a product, what
> the hell can you say to make it gay oriented? New Gay Mac &
> Cheese! Check out the new festive colors and the noodles
> are shaped like penises.... That's a hell of a reach!
>
> Gays, they're everywhere. They can be any walk of life,
> they can be watching any TV, listening to any radio. If a
> gay man is watching a spot for Charmin toilet paper, how
> would you "spice" that up to appeal more to a gay man?
> (Refer back to the Gay Mac & Cheese.) We all use some of
> the same products and all have to drive a vehicle to get
> around. We all like to travel. Why do you need to make a
> spot for Disney Land with a lisp versus the one you see
> everyday? It's a damn amusement park with rides and
> attractions, either you want to go or you don't.
>
> The only exception I can see to the custom making of
> advertising is when there is a language barrier. You want
> to get you message out.
>
> Gays are smart, they get your message on all the big named
> radio stations. If they can find a use for that product,
> they'll go to the store and purchase it. Next thing you
> know they'll be pushing "Gay" superstores or mega marts.
>
> "They" want us to be multicultural and diverse, but they
> sure do make it hard when they divide us up in to groups for
> specific agendas.
>
> Gays like to travel too, either they'll go, or they won't
> just like straight people and everyone else that walks the
> face of this earth.
>
> I can't understand why there has to be a specific type radio
> station / marketing agenda for gays. Any radio station in
> town can pass along a commercial about the Gay Festival
> coming up this weekend and where to get tickets or a PSA for
> gay community outreach.
>
> As for Ford advertising in Gay Mags, I can see that. That
> has a purpose. TV? I can see a gay channel that appeals to
> the life style on cable or satellite, but "Just For Gay Men"
> to make your hair more like it's natural color? So,
> what.... you're willing to pay an extra $1.50 cause it has
> Gay in the title even though it does the same thing as the
> original?
>
> Sorry, I'm tired of everyone being divided up in to groups
> because how we decide to live our lives Vs. our common
> interest.
>
> -Doc
>
>
>
>
> > I'm one of those "theys" I suppose, and some of us defy
> the
> > previous overgeneralization. How a person lives their life
>
> > matters less to me than whether they're my neighbor. As
> > such, they get every consideration I do.
> >
> > Sadly, that often includes commercial abuse.
> >
> > If I have to listen to some of this junk, so do "they"
>
> >
> > Jody
> >
> > > > > So you're saying politcally active gays are doomed
> to
> > > die
> > > > of
> > > > > the AID?
> > > >
> > > > I am proudly ****-agnostic.
> > > >
> > > > Orlando tried a gay radio station one time. It didn't
>
> > > last
> > > > very long. One in Dallas, I dare say, would not do
> well
> >
> > > > either. The percentage of gays in the area is
> probably
> > a
> > > > couple of percent at best - not enough to support a
> > > station.
> > > >
> > >
> > >
> > > Where's Jagger when we need him?
If one disagrees withe the gay lifestyle, why is he labeled homophobic, hater, right wing, religious fanatic, fundamentelists? Come on people!
> > >
> >
>
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Lead, follow or get out of the way...
And remember, the early bird may get the worm, but the second mouse gets the cheese.
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