-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
GEN X flipping maybe?
- Thread starter wdb2003
- Start date
wdb2003 said:
As did 104.9 in Seattle, 106.7 in Columbus and 97.3 in Albany, GA. Lots of Gen X stations have flipped, and those are just the ones owned by Clear Channel! Clear Channel will still have Gen X Radio in Louisville and New Orleans, and they have an internet-only national version of it.
Given that Gen X hasn't done significantly better than the "Classic Top-40" format on KOOL 106.1, it would make sense that Clear Channel would flip it.
Hasn't "Gen X" New Orleans gone more of a gold-playing Adult CHR than a 90s/early 2k variety channel I wouldn't be surprised, considering Gen X hasn't done all that well anywhere and CC has begun flipping them all.
Simply put, the Gen-X format and generation of "music" has no legs to stand on. It is a format designed for a demographic more than a market desire to listen to it.
I agree something needs to be done with Gen-X, but... country? A 3rd current country station in Tulsa?
Why not move "Chrome-FM" to 106.1 as a Classic Hits format, if it's doing well on 93.5?
(I still say there's an opening in Tulsa for a "Soft" or a "Lite" or an "EZ," but I don't know if such a format could be programmed to pull a young enough demo for advertisers...)
Why not move "Chrome-FM" to 106.1 as a Classic Hits format, if it's doing well on 93.5?
(I still say there's an opening in Tulsa for a "Soft" or a "Lite" or an "EZ," but I don't know if such a format could be programmed to pull a young enough demo for advertisers...)
NightAire said:
Actually, it would be a fourth country station in Tulsa, though one of them focuses on classic country.
Too hard to sell. That was the reason for moving it off of 106.1. It may get listeners, but it's a group advertisers don't want. I can't see that format coming back.
I'd have to think Tulsa could support another AC. However, I also have to agree with those who say AC is a format in crisis right now. Today's AC sounds nothing like the "Soft Rock" from even a few years ago. So, I think Tulsa could support another AC, but it would probably sound more like "K-Hits Lite" than the old KBEZ!
By the way, the Twister1061.com website now is redirecting everything to South 106's site while it originally just redirected the front page there. If you looked at other individual pages, you'd see Gen X. Now, you still see South 106. I don't know if it's a case of them changing the redirect pages since they were found out, a change in plans, or an error in the beginning.
Bring back Kiss FM. Move the Beat back to Hip Hop. Flip to AAA or Urban A/C.
Country would be just a flanker to KVOO and KWEN. Wouldn't do well in a market over saturated with 3 country stations. 106.1 is a damaged frequency. Putting KISS-FM right under K-Hits could cause damage if they did a good job with the music. Certainly would cause issues. Kinda funny that Journal is trying to go after Cox and now Clearchannel is going after Journal. Jon Phillips is a better GM than the GM at Journal.
shaneradio said:
I don't know. Country gets the right demographics for advertisers and is hotter than it was a few years ago. I remember about 20 years ago when everyone wanted a piece of the country pie on the grounds that "you didn't have to do that well to make money with it." Four country stations also isn't as many as Tulsa had in the early 90's. Prior to '94, the following stations did country and covered most, if not all, of Tulsa: 1170, 95.5, 97.1, 98.5, 99.5, and 103.3. So, that was six stations doing country in '93.
How so? When I think of a damaged frequency, I think of one where nothing at all works, and 106.1 has had only three formats in the last 20 years. Granted, the previous two haven't been that hot, but I don't think it's been cold long enough to be forgotten.
Putting KISS next to K-Hits is a double-edged sword. From one standpoint, your target audience is more likely to find you. From the other, they're more likely to write down "K-Hits" in the diary just because they're hearing top-40. I wasn't thinking Tulsa had gone to PPM yet, but, if it has, that's far less of a problem.
wdb2003 said:
I know 1050 doesn't do well, and 1340 hasn't done much either. Granted, both are AM, but that's about the only way Tulsa will have an urban AC. The numbers just don't work for a full market FM signal to try the format. Tulsa is only 8% African American, and the audience composition of urban AC is 80-90% African American. Breaking it down further, urban AC goes after only females over 25. So, you're looking at a format that has no chance of getting even 4% of the audience if executed perfectly. You'd be lucky to get a 2.5 with the best programmers running it. No major company is going to waste its money like that.
92.1 sounded like a typical rhythmic CHR when I heard it a few weeks ago. It's definitely not the urban format "The Beat" had when it was at 101.5.
shaneradio said:
CC is definitely not going after Journal. There have been rumors of another country outlet in this market as long as I can remember. I recall when K-107 was getting beat by Z-104.5 and the rumor was (and it nearly happened) that they would flip 106.9 to country. Instead, they rebranded as K-Hits, readjusted their format, and the rest is history. Of course, it didn't hurt that this was the same time Grunge really took off and 104.5 took on more alternative, eventually flipping to that format completely.
Remember, OKC has 4 country stations (one completely classic, another leans classic). I think this market could support 4 contemporary country stations.
Kent said:
I'm trying to remember, when did 99.5 flip to country as Kick 99? I remember it being Classic AC "The Storm" in 1993, and I thought it didn't flip until early 94? I could be wrong. Not too long after, maybe another year, 103.3 went 70's hits. And didn't 1170 simulcast 98.5 during this time?
ionosphere said:
March 1993. I can't remember the exact date, but it flipped on either a Thursday evening or a Friday afternoon. It was "99.5 The Storm" one morning, and it was airing the disconnected telephone number sound between songs by the afternoon saying "The number you have reached is now 99.5 Kick 99." They actually were running a contest for a trip to Colorado that started under 99.5 The Storm and finished under Kick 99. You had to listen for the downhill skier and be the correct caller to qualify for the trip.
As you mentioned, K-107 was guaranteed flip to country, but the sale to Riverside Communications fell through. That was, literally, the only way that flip wasn't happening! KMYZ was also making little secret of its attempts to buy 94.1, and they made it very clear that "Country 94" would happen if they got it. The market was so hot for country that Tommy Vascocu made Swanson an offer he couldn't refuse for 99.5 because he wanted to get into the market and do country before 94.1 or 106.9 could flip. We'll never know for certain, but it's entirely possible Renda would've taken 106.9 country had 99.5 not flipped a couple months before they got their hands on it! Shamrock initially only got a joint sales agreement with 94.1, which allowed Integrated Broadcasting to dictate the format of the station, and the result was the switch from "The Hawk" to "Classic Rock 94.1." Again, Shamrock may have become a little less aggressive about wanting complete control over 94.1 after 99.5 flipped.
As for Star and KVOO, Star launched 1/1/95 at 6 AM. I was partying for New Year's the night before and, thus, missed hearing the change, but K-Fox 103 started advertising the change at midnight (plus, the Tulsa World ran an article on it several days before the change happened). As far as I know, 1170 and 98.5 were never a 100% simulcast, but they did simulcast certain programming on each station. Overnights were simulcast until Journal bought them. Mornings and some weekend shows were simulcast at various times during the Great Empire Broadcasting era.
Yes 106.1 is flipping. When I tuned in at 8 am today (July 3) I see they are now stunting, playing Christmas music and IDing as Christmas 106.
They also play a message between every 4 to 5 songs that says something like, "There's a twister heading to Tulsa, and it's an F5. It's coming soon."
They also play a message between every 4 to 5 songs that says something like, "There's a twister heading to Tulsa, and it's an F5. It's coming soon."
...and now as of 9 am, they are stunting as 106.1 The Boss FM, playing Springsteen music! Looks like we'll be treated to a different format every hour.
At the top of the hour, a woman's voice said "July 9 at 9 am" I think. That's next Monday morning. Maybe that's when the stunting will come to an end?
At the top of the hour, a woman's voice said "July 9 at 9 am" I think. That's next Monday morning. Maybe that's when the stunting will come to an end?
Great!! more crappy Country Music!!
- Status