99.5 The Bull did the same thing all new country nothing over 3 years old all the imaging was young and fun. It did not work. They have to add some old songs but not the ones the other guys are playing. Not a lot just some. I do love how they are playing tons of new songs most people have never heard. But remember the Bull did the same thing it ended up being a train wreck! I am really pulling for this station because they are the underdogs. With the right people and ideas they can pull this off.
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GEN X flipping maybe?
- Thread starter wdb2003
- Start date
it was The Bull and before that Kick 99 (which, at the beginning, truly WAS an amazing station).
I've a question about the "coverage issues": where do you guys have problems picking up the station? I've heard for years from people in the biz about how they have "issues," yet I've never talked to an individual who said "I like Lite 106 / Kool 106 / Gen-X Tulsa, but I have a hard time picking them up."
I've driven south, I've driven west...based on coverage maps I can see how they are SUPPOSED to have signal issues... that was the reason for 93.5 originally... but I can't find any real-world evidence.
I also remember seeing the new location map and it looked like they gained in areas to the south and east, while losing some north and west. I assume part of this is stronger signal in key demos, yes?
I like the energy I hear. I like the positioning statement where they talk about poking fun at their competition, poking fun at themselves, and occasionally poking fun at us.
On the other hand, as someone on Facebook pointed out first, there are issues with their audio processing. They don't have as much "detail" as K95, and they're a little "duller" sounding. Additionally, either the sweepers are recorded a LOT louder (or maybe denser) than the songs, or they have a REALLY slow broadband AGC... a sweeper finishes, and it takes several seconds for the song to get up to the volume of the sweeper.
My suspicion is that they DO have a very slow AGC fed into a multiband compressor set for only 5 or 10 db of gain... then fed into multiband limiters, which are SLAMMED. They're as loud as pretty much everybody else in town, but again it's lacking detail and high-end "sparkle."
Hopefully someone will come in and tweak up the processing soon.
If they advertise & add decent air staff, they may not take the #1 spot but could certainly take a bite out of KVOO and K95... which could be enough to move KMOD up.
I've a question about the "coverage issues": where do you guys have problems picking up the station? I've heard for years from people in the biz about how they have "issues," yet I've never talked to an individual who said "I like Lite 106 / Kool 106 / Gen-X Tulsa, but I have a hard time picking them up."
I've driven south, I've driven west...based on coverage maps I can see how they are SUPPOSED to have signal issues... that was the reason for 93.5 originally... but I can't find any real-world evidence.
I also remember seeing the new location map and it looked like they gained in areas to the south and east, while losing some north and west. I assume part of this is stronger signal in key demos, yes?
I like the energy I hear. I like the positioning statement where they talk about poking fun at their competition, poking fun at themselves, and occasionally poking fun at us.
On the other hand, as someone on Facebook pointed out first, there are issues with their audio processing. They don't have as much "detail" as K95, and they're a little "duller" sounding. Additionally, either the sweepers are recorded a LOT louder (or maybe denser) than the songs, or they have a REALLY slow broadband AGC... a sweeper finishes, and it takes several seconds for the song to get up to the volume of the sweeper.
My suspicion is that they DO have a very slow AGC fed into a multiband compressor set for only 5 or 10 db of gain... then fed into multiband limiters, which are SLAMMED. They're as loud as pretty much everybody else in town, but again it's lacking detail and high-end "sparkle."
Hopefully someone will come in and tweak up the processing soon.
If they advertise & add decent air staff, they may not take the #1 spot but could certainly take a bite out of KVOO and K95... which could be enough to move KMOD up.
ionosphere said:I've been told that CC is very serious about this working. Not only are they improving metro signal coverage, but they're putting up billboards and working on TV ads.
I saw a billboard for the Twister on I-44 just after the 244 split when coming into town Wednesday afternoon.
I don't know, it just takes me back to '94 when CC flipped Kool 102 in OKC to (ironically) The Twister. People said they couldn't compete with KXY, and they couldn't be more wrong. It didn't take too long for them to overtake KXY, and now that station is a classic outlet. History might repeat itself with the numbers Jake FM has been putting up, but that's a different discussion.
Just to be picky, 101.9 The Twister launched in December '93. It also didn't do much against sister station 96.1 KXY and wasn't much of a force in the market until Clear Channel bought KXY and The Twister from Radio Equity Partners (who bought them from Newmarket a few months after The Twister launched). Once Clear Channel added it to KJ-103 and KEBC, it no longer needed three country stations. So, it flipped KEBC because it had started to falter and sounded a lot like the Twister. That was when 101.9 The Twister became a significant player in OKC. Clear Channel flipped KXY classic both to take it out of competition with the Twister and to take a bite out of King Country, which was placing in the top-4 with a rather poorly executed classic country format. The chess strategy Clear Channel pursued has proven to be quite successful, though, like you mention, Jake is doing reasonably well and seems to be getting better.
I'm not saying 106.1 is going to kill K-95, but Cox needs to be worried and not be complacent.
It will be interesting to see what happens. K 95 has always been an AC that just happens to play country music. It's more female friendly than the Twister, though my mother is a big country listener and said she really liked the Twister. So, it has a chance to do well if it can avoid burning out all of its songs, which can be a big problem when your playlist is heavily current-based. Of course, my mother is also a 65 year old and well out of the target audience of pretty much every station in the market!
Something else to think about is that 101.9 The Twister never got above the middle-of-the-pack when it was "not your grandma and grandpa's station." After KEBC left the airwaves and the Twister started to soar, it also took a much more mainstream approach.
Had Twister on at the lake today. It is okay but the overall vibe among the diverse group was that there was nothing special. I don't get it, but people really seem to like the Red Dirt music that KVOO plays. That is something that they have embraced and it may be something that creates difference between them and KWEN. I wonder if they will really add a local morning show??
shaneradio said:Had Twister on at the lake today. It is okay but the overall vibe among the diverse group was that there was nothing special. I don't get it, but people really seem to like the Red Dirt music that KVOO plays. That is something that they have embraced and it may be something that creates difference between them and KWEN. I wonder if they will really add a local morning show??
The information I'm getting from within CC Tulsa is that the playlist will be adjusted (not sure what that means exactly) and that they are planning to be live and local in all dayparts.
NightAire said:I've a question about the "coverage issues": where do you guys have problems picking up the station? I've heard for years from people in the biz about how they have "issues," yet I've never talked to an individual who said "I like Lite 106 / Kool 106 / Gen-X Tulsa, but I have a hard time picking them up."
I've driven south, I've driven west...based on coverage maps I can see how they are SUPPOSED to have signal issues... that was the reason for 93.5 originally... but I can't find any real-world evidence.
I have some reception issues in the Bixby/Glenpool area. I drove to Henryetta last week and it really fell off just north of Okmulgee.
Not impressed.
Clear Channel using country as a format to swap several Gen X stations across the country. This is a company that's hemorrhaging cash and at a national level has been investigating doing away with all local studios in some markets. I doubt things would ever get that extreme in Tulsa.
Until the radio/tv act of the mid 90s is overturned Cumulus and Clear Channel will continue at the helm of the Titanic.
No one is building an audience, they're just trying to find ways not to lose what they've got.
Clear Channel using country as a format to swap several Gen X stations across the country. This is a company that's hemorrhaging cash and at a national level has been investigating doing away with all local studios in some markets. I doubt things would ever get that extreme in Tulsa.
Until the radio/tv act of the mid 90s is overturned Cumulus and Clear Channel will continue at the helm of the Titanic.
No one is building an audience, they're just trying to find ways not to lose what they've got.
Well said, Glenn. When mere survival is the goal, all you do is rearrange deck chairs. And still it sinks. Formatic radio is now over 50 years old, a nice run for any medium. They're just pulling out of it what they can before irrelevance overtakes the obsolescence already in evidence.
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