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Gen - Y take on "oldies"

B

Brooklyndon

Sounds like CBS hit it right on the head: anything before hair metal / gangsta rap = "oldies"

anything after grundge but before Nu-metal / Ca$h Money Southern Fried Rap = "Classic"

anything after the strokes = modern

hair metal / numetal = a forgettable, embarrasment in muscal history never to be mentioned again.


With that said,
I'd love to hear come Duran Duran, ABC, the Cure, New Order, Soixue and the Banshees, Squeeze, REM, the Smiths, and other new wave bands on CBS.

Won't happen though, except maybe the Duran Duran (Rio, Hungry like a Wolf), and the Cure (Just Like heaven, Friday I'm in love) songs everone knows.
 
Take it to K-Rock... geez.

I had a feeling and said so ... "you 18-34s can tune out, now ... you won't like it."
 
I am 42 and I hate the new CBS-FM. From the sound of the new CBS it looks the the appeal is for demo male/female 50+, females 40+.

Doomed to fail. The only reason why this book will be up is because of tweaks to JACK (which has shown consistent ratings improvement) and publicity surrounding the flip. If the format stays as it is now it will drop in the next book and every one there after. A year from now the ratings will be worse then JACK and the station in the toliet. Even the rabid fans boys will finally wake up and realize they never did get the oldies station back.

However despite all that perhaps through perception and the possibility that they fool the agencies, just maybe ad revenue will be up despite all this.
 
I really think CBS-FM has a great thing going. Yes, I personally would prefer more 60s and less 80s (and I'm 22), but I know that this is the best way to bring in younger listeners while also maintaining a good chunk of the old CBS-FM audience. They do have a good variety of music, and let's face it, the 80s are a "classic" era at this point. Plus, the presentation is absolutely wonderful - this station has an energy and personality that's been missing from Jack, Fresh, and the new K-Rock. It's so great to hear Bob Shannon and the old jingles again, and Broadway Bill and Joe Causi are great fits too. Welcome back, CBS-FM!
 
Again:

The people on these boards who are naysayers do not have a clue as to what makes radio tick today.

CBS-FM will make it. It will make money big time. What it won't have is the audience demo who advertisers, unfortunately, do not chase anymore.

Even if their total 12 plus ratings are off the old format by even as much as 1 point...they will still make money, because the demographics of the station will be more attractive to the agencies.

Count on it.
 
mikerock said:
I am 42 and I hate the new CBS-FM. From the sound of the new CBS it looks the the appeal is for demo male/female 50+, females 40+.

Doomed to fail. The only reason why this book will be up is because of tweaks to JACK (which has shown consistent ratings improvement) and publicity surrounding the flip. If the format stays as it is now it will drop in the next book and every one there after. A year from now the ratings will be worse then JACK and the station in the toliet. Even the rabid fans boys will finally wake up and realize they never did get the oldies station back.

However despite all that perhaps through perception and the possibility that they fool the agencies, just maybe ad revenue will be up despite all this.
Click to expand...

If so--hey, I warned you all that this would be more of an old radio square's take on GenXYZ oldies. It would be like making Beautiful Music palatable for boomers in the 70s. (Yeah, sure. The only boomers it was palatable to were the Irwin Chusid types over at WFMU--not that there's anything wrong with that.)

As for its fate: yes, the PPM-transition factor aside, I can see its ratings sinking back to Jack-FM levels, but by that time it can probably be excused away, maybe a bit like how WPLJ's terminally humdrum ratings are excused away, or maybe more as a reflection of where FM radio is going in general. It's better to just rumble along on autopilot than to stir the ship.

It'll lumber along for a while yet--and at this rate, if it switches, it'll more likely be to a migrating-from-AM talker, or (esp. if CBS bails from radio altogether) to ethnic/religious/brokered, etc...
 
I think David Eduardo pointed it out best weeks ago on the Phoenix board that KOOL-FM (a bona-fide oldies station) make it to number one in the spring Aribtrends and number 2 in the coveted 25-54 demo. Why? Much of Phoenix is in the 35-49 demo and I believe it was like 80 percent of their numbers came from there.

In New York, with millions more people, CBS needs to play to the same demo ... not pushing 50+ at all, nor 25-34 at all. What they'll get from those demos will be a bonus that can't hurt but help. It'll be the P1s in the sweet spot they'll be going for ... not as "everybody's favorite radio station."

This ain't WABC. I think they'll do well ... if they don't get complacent and make the "act" burn out. That's my fear, and they best do something at nights or they'll lose the recycling of what a good strong night person (rather than voice tracking) can do for the wake up...)
 
In any event, something had to change with the format -

'Cause you can't focus on 1955-1963 and get advertising.

I wish it were different. I truly do. But that's the way the business is.
 
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