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Guest
Heard 15 minutes with Gene & Julie this morning. Observations:
Gene sounds like he is 15, maybe 17 years old. Weak voice with little presence and monotone delivery. (Voice isn't everything)
First break I hear is a backsell/frontsell in a music sweep. Something along the line of "...103.7 Lite FM, the refreshing new sound, Gene & Julie, that was and this is..." No timecheck, no quick weather, no promotion, no "stay tuned we're going to be doing this in a few minutes", certainly no content of any kind.
Then Julie comes out of a song and just starts talking with some lady about hair fashion. Mildly interesting I suppose if one is considering a new do or whatever. Obviously no preparation for the interview, a rambling conversation with little point or relevance, tagged with call now and play a game. Interestingly, the even mention that you don't have to win the game, they will just do a drawing from everyone that plays. Well, that's curious! What exactly is the point of playing the game then?! Why not just TAKE the 10th caller or whatever for the free hairdo?...Odd.
While listening, I'm thinking "is this the best guest they can book?". Was this really worth morning drive in this market? Why wouldn't you prepare for any interview you have lined up. Do you simply put them on the air and wing it and hope something cool happens? Would a typical listener getting ready at home, in carpool with the kids, or on the way to work really give a **** about this?
If this is the best your producer can provide, you need a new producer. If this is the best your hosts can do, you need new hosts. If a simple backsell frontsell between two songs with nothing else in the 7am hour in morning drive in Dallas radio is indeed the format, one must question the wisdom of the Program Director.
Consider this: What break on the new 103.7 Lite FM in this mornings show could NOT have been voicetracked?
What break on this mornings show could not have been done on a network, or from any other market in America?
Here's the challenge: Find out what is truly going on in Dallas Fort Worth. Talk about THAT. Find ways to make what is happening HERE relevant, perhaps informative, and if there's any chance at all humorous. It doesn't ALL have to be funny, but starting the day with a laugh will usually please most listeners.
Here's a few ideas: The Cowboys are over. Okay, now what do we do. Acknowledge it, embrace it, because that is what a lot of people are thinking. The fires around North Texas. How can we help? Is there anything we could/should be doing to protect ourselves? Who isn't talking about THAT right now? School is back in. How did it go over the holidays with the kids? What are you doing today that you couldn't do with the kids home the last two weeks? Who was the most annoying relative to visit, what was the funniest thing your kids or family did over the holidays? What gift did you take back? Better, start a gathering of gifts you got that you don't want and do a trade. I got a blender that I don't need or want - another listener has a new answering machine that I could use - let's trade. What is the oddest New Years resolution you heard of? D magazine "best/worst" issue...some pretty funny stuff in there. Get THEM on to talk about it!
LOCAL. You better be local. It's the ONLY reason they would listen to you and not something on satellite. That's the reality.
Gene sounds like he is 15, maybe 17 years old. Weak voice with little presence and monotone delivery. (Voice isn't everything)
First break I hear is a backsell/frontsell in a music sweep. Something along the line of "...103.7 Lite FM, the refreshing new sound, Gene & Julie, that was and this is..." No timecheck, no quick weather, no promotion, no "stay tuned we're going to be doing this in a few minutes", certainly no content of any kind.
Then Julie comes out of a song and just starts talking with some lady about hair fashion. Mildly interesting I suppose if one is considering a new do or whatever. Obviously no preparation for the interview, a rambling conversation with little point or relevance, tagged with call now and play a game. Interestingly, the even mention that you don't have to win the game, they will just do a drawing from everyone that plays. Well, that's curious! What exactly is the point of playing the game then?! Why not just TAKE the 10th caller or whatever for the free hairdo?...Odd.
While listening, I'm thinking "is this the best guest they can book?". Was this really worth morning drive in this market? Why wouldn't you prepare for any interview you have lined up. Do you simply put them on the air and wing it and hope something cool happens? Would a typical listener getting ready at home, in carpool with the kids, or on the way to work really give a **** about this?
If this is the best your producer can provide, you need a new producer. If this is the best your hosts can do, you need new hosts. If a simple backsell frontsell between two songs with nothing else in the 7am hour in morning drive in Dallas radio is indeed the format, one must question the wisdom of the Program Director.
Consider this: What break on the new 103.7 Lite FM in this mornings show could NOT have been voicetracked?
What break on this mornings show could not have been done on a network, or from any other market in America?
Here's the challenge: Find out what is truly going on in Dallas Fort Worth. Talk about THAT. Find ways to make what is happening HERE relevant, perhaps informative, and if there's any chance at all humorous. It doesn't ALL have to be funny, but starting the day with a laugh will usually please most listeners.
Here's a few ideas: The Cowboys are over. Okay, now what do we do. Acknowledge it, embrace it, because that is what a lot of people are thinking. The fires around North Texas. How can we help? Is there anything we could/should be doing to protect ourselves? Who isn't talking about THAT right now? School is back in. How did it go over the holidays with the kids? What are you doing today that you couldn't do with the kids home the last two weeks? Who was the most annoying relative to visit, what was the funniest thing your kids or family did over the holidays? What gift did you take back? Better, start a gathering of gifts you got that you don't want and do a trade. I got a blender that I don't need or want - another listener has a new answering machine that I could use - let's trade. What is the oddest New Years resolution you heard of? D magazine "best/worst" issue...some pretty funny stuff in there. Get THEM on to talk about it!
LOCAL. You better be local. It's the ONLY reason they would listen to you and not something on satellite. That's the reality.