Genesee Media Corporation Looking for Account Executives

[bmcglynn]

Hello,

Genesee Media Corporation is looking for Account Executives for its to-be-acquired WASB and WRSB. Full-time and Part time work available. More information can be found at http://geneseemedia.net/careers

(Please forgive me if we violated and T's and C's in referencing these open job positions)

Brian

 

[Bob1370]

Just curious, Brian--what are you telling them about the format they'll be selling? It makes a difference--different formats take different kinds of people, with different approaches, to sell them effectively. News/talk stations will sell different account lists than stations that either do sports, play contemporary music, or play oldies and/or standards.

 

[bmcglynn]

Just curious, Brian--what are you telling them about the format they'll be selling? It makes a difference--different formats take different kinds of people, with different approaches, to sell them effectively. News/talk stations will sell different account lists than stations that either do sports, play contemporary music, or play oldies and/or standards.

We have candidate formats selected for both WASB and WRSB. There are always opportunities to change course, and we have done so a few times in the last weeks before launch. All of our potential AE's have signed an NDA as part of the process, and we have had some good dialogues as to where they would fit into our organization.

What formats would you recommend for our two new signals?

Brian

 

[Bob1370]

"What formats would you recommend for our two new signals?"

I'm the last guy in the world you'd probably want to ask that, since I haven't worked in anything but news/talk in 25 years, and before that I was making my living doing news within full service AC stations, except for a side trip into CHR in 1977-78.

One format I WOULDN'T suggest? News/talk. It's an overcrowded format in the Rochester market with only two stations in the whole TSA (one commercial, one non-comm) each with a 25+ year track record and able to crack a three share among a total of a good half dozen total players within the market (not to mention several out-of-town signals that spill into the six county area, most notably WBEN's sibling signal WLKK/107.7 coming in strongly in the western burbs and the city of Rochester, and WSYR AM/FM out of Syracuse heard in the eastern part of the market in Wayne, Ontario and Seneca Counties). Not a format I'd want to muscle in on, given that six to eight competitors beat me to it already.

Conversely, where is a pop standards/true oldies station? And I don't mean classic hits, I mean real oldies and standards. There's an opening for such a station right now in the 6 county Rochester area. Beyond CFMZ in Toronto, which hits the whole region and shows up in both Rochester and Buffalo books because it's unique but is literally a foreign station, there's nobody there. A real local player in that format would be unique and gather a faithful following.

Just my opinion...

 

[therealjm12]

Well, you asked. I agree pretty much with Bob. Talk is over saturated in the market, unless you want to try lib talk. An oldies/standards format is the big hole in the market but.... I'd stay away from the pre 1955 stuff. Go with the rock & roll era. Forget about the Sinatra, Capital/Columbia years. Anyone under 60 would not recognize any of that. Sinatra, Reprise years yes, as well as the Perry Como hits of the late 50's 60's into the 70's. So James Taylor, Carole King, Jim Croce, soft Beatles & Beach Boys yes. Jimmy Durante, Glenn Miller & Al Jolson -NO.
There was talk on this site a while back about WDNY and WBTA showing up in the Rochester ratings and WYSL not. Well, both stations were playing an oldies based soft rock format. Guess someone was listening.

 

[Element9]

Italian Heavy Metal, Canadian Content on the Tens, One hit wonders from the 80s and 90s; All Americana, All the Time, Hair Bands at 15 and 45, Sixties Surf Music on the Sixes...

Survey says the principals of Genesee Media Corporation, having signed employees to NDAs, placed them on Double Secret Probation and informed them of format plans inside the Cone of Silence no doubt have a well-defined position regarding programming on the soon to be acquired 1310 and 1590 properties.

 

[radioray]

What about Country Oldies/Classic Country?

http://en.wikipedia.org/wiki/Classic_country

 

[warsaw35]

I think one signal should be oldies/standards, with the Al Jolsen, Doris Day and the like, and the other signal should be country classics.

 

[Radknowski]

Uncle Rudy and Aunt Stella in Holley would love all polkas, with Jimmy Sturr and Marion Lush in "A" rotation.

 

[SirRoxalot]

"Wheel of Formats". All stunt formats, all the time.

 

[BTB117]

Any news/talk/sports format in my opinion would require you to get a good amount of local talent. I don't know what your budget looks like and what you can afford. Personally I would love to see a return of liberal talk just because it is noticably absent from the market but that said you can't do what WWKB in Buffalo has done and just be syndicated. You need to be anchored by a local personality. Who, I'm not really sure but honestly I'm just giving more of a wishlist for possible formats.

From a music stand point I would love to see adult oriented rock much like the old 106.7 the MAX used to have back in the late 90's. Everybody is playing hit radio no matter the music format and it would be nice to have a higher brow form of rock radio back on the air in the area. The zone has the 14-28's and the BUZZ and CMF are both going after the 30-54 but its just constant hits. The Drive used to be my favorite FM in town but they abandoned 90's and adult oriented rock for female friendly (Nothing wrong with that) AC. I would like to see the return of male friendly AC to the area. Again just spit balling here. If one of these stations exist and I just haven't found it for whatever reason let me know.

 

[stevensonair]

I'd love to see adult rock return. Something like the Max/elements of 107.7 The Lake.

 

[Element9]

Yeah, that ought to sound great coming through the ATUs of a five tower directional on 1590. Honestly, I'm not knocking the preferences of the two previous poster who make good observations and can't be faulted for creativity in at least trying to bring some younger listeners to the party, I'm only saying it's highly unlikely that such diversity would sound good on a mono 1 kw AM signal on 1590, nor would it make an impact on many people outside this board. And I can't see Leo's Tire & Auto or Brockport Federal Credit Union signing on for a big schedule with those formats. I'm not sure they'll sign on for any format. The station will need a very capable news department and make a 24-7 commitment to covering local news for presentation on the air and on line. The format, whatever it is, Standards, Oldies, Country, will most likely have to appeal to Adults 45+ because --- let's be realistic --- most people under 45 (and this is being generous) don't give a rat's assets about AM radio.

 

[bmcglynn]

Yeah, that ought to sound great coming through the ATUs of a five tower directional on 1590.

We've done some work to flatten out the frequency response of WASB as much as possible. The 5 tower array is actually two 3 tower arrays that share a common tower. For nighttime, the original 1560 towers are used in a North-South direction. In the 1980's when WASB went to 1590 with nighttime authority, two towers were added diagonal to the array pointing towards Hamlin and Albion.

I'm only saying it's highly unlikely that such diversity would sound good on a mono 1 kw AM signal on 1590,

We'll be in Stereo.

 

[therealjm12]

We'll be in Stereo.

?! April Fools is over.

 

[audio4tv]

Yeah, that ought to sound great coming through the ATUs of a five tower directional on 1590.

We've done some work to flatten out the frequency response of WASB as much as possible. The 5 tower array is actually two 3 tower arrays that share a common tower. For nighttime, the original 1560 towers are used in a North-South direction. In the 1980's when WASB went to 1590 with nighttime authority, two towers were added diagonal to the array pointing towards Hamlin and Albion.

I'm only saying it's highly unlikely that such diversity would sound good on a mono 1 kw AM signal on 1590,

We'll be in Stereo.

One of the issues with 1590 is the limits of its coverage into the Metro. When the equipment was new, it might make it to Gates, if you could put up with the static and hash. At night, forget about it. It had a really decent daytime signal that covered Spencerport to Lockport, and even into Canada. Due to the sharp nulls, most of the signal died 5 miles away. Stereo? wow...That would be interesting.

 

[bmcglynn]

Yeah, that ought to sound great coming through the ATUs of a five tower directional on 1590.

We've done some work to flatten out the frequency response of WASB as much as possible. The 5 tower array is actually two 3 tower arrays that share a common tower. For nighttime, the original 1560 towers are used in a North-South direction. In the 1980's when WASB went to 1590 with nighttime authority, two towers were added diagonal to the array pointing towards Hamlin and Albion.

I'm only saying it's highly unlikely that such diversity would sound good on a mono 1 kw AM signal on 1590,

We'll be in Stereo.

One of the issues with 1590 is the limits of its coverage into the Metro. When the equipment was new, it might make it to Gates, if you could put up with the static and hash. At night, forget about it. It had a really decent daytime signal that covered Spencerport to Lockport, and even into Canada. Due to the sharp nulls, most of the signal died 5 miles away. Stereo? wow...That would be interesting.

We are investing in the physical plant, and plan to have it up to its fully-licensed performance. The Ground System is actually in good shape, and there is a new Nautel transmitter in the plant.

We are working on the modulation, and aligning and and proofing the daytime/nighttime patterns. It's a far cry from WHAM's signal, although I believe we can get a good sounding signal across Orleans and Western Monroe county when fully tuned-up.

 

[therealjm12]

I have to go to Spencerport most weekdays. Although the AM radio is not the best I have tried to listen to 1590, just to check it out. Today it barely came in just a little east of downtown Spencerport. Comparatively, 1310 had a much stronger signal as did 1490 WBTA out of Batavia.

 

[bmcglynn]

I have to go to Spencerport most weekdays. Although the AM radio is not the best I have tried to listen to 1590, just to check it out. Today it barely came in just a little east of downtown Spencerport. Comparatively, 1310 had a much stronger signal as did 1490 WBTA out of Batavia.

1590 has its challenges with the signal to the southeast since it needs to protect 1590 in Auburn. There was some school of thought when the station signed on to exclusively target the suburbs of Rochester versus the core metro. Had there been a better signal into Rochester, the asking price would have certainly been more reflective of that.

On the other hand, 1310 is a very well-engineered signal and it performs exceptionally well for its licensed power. Bill Sitzman designed and built that in the mid 1990's to target the fastest growing corridor of the Rochester market and it continues to provide a good signal there. The physical plant was well-built and well-maintained over the years and will require only minor investment.