Get out of the way,Jose

[Morpheux]

Make room for Salsa 98.1


So far the name seems to be misleading. They still play Bachata,Merengue and other Tropical sounds. Looks like they are trying to pull some of the audience from Latino 99.7 which ironically offers 24/7 Salsa music.

 

[Radiofornia]

Good move by Entravision (if they do it right). Obviously the JOSE format in Orlando was a big mistake (although it gave them a good excuse to fire all the Mega staff and save some money in the process).

Regardless of what the consultants say, there is still a viable audience for Salsa in Florida. I hope Z92 in Miami and Salsa 98.1 in Orlando lead the way for a resurgence of the genre in radio. However, if they're going to play 5 bachatas per hour and start doing reggaeton mix shows at night, it will be DOA.

 

[davideduardo]

.
Regardless of what the consultants say, there is still a viable audience for Salsa in Florida. I hope Z92 in Miami and Salsa 98.1 in Orlando lead the way for a resurgence of the genre in radio. However, if they're going to play 5 bachatas per hour and start doing reggaeton mix shows at night, it will be DOA.

Salsa has been researched as a format option in the past in Orlando, and the appeal is very limited and mostly concentrated in the over-45 demos. Since Spanish language buys are almost entirely 18-49, that would put a Salsa station out of the money for Hispanic buys.

Salsa in Puerto Rico is now a single station (actually, a single network) format, where it is similarly very old-leaning and only cumes about 12% of the population and is not even listened to by the other 88% of the market.

Further, salsa tends to be a blue collar music, and much of the Puerto Rican migration to Orlando consists of professionals and bilinguals who were escaping the social and economic conditions on the Island; this is not a salsa audience to begin with.

Entravision has no expertise with Caribbean audiences of any kind, as should now be obvious. Their selection of a format that is outside the sales demos and pretty much dying is evidence of this.

As someone who can identify perhaps seven or eight hundred salsa songs by hearing the first four or five notes, it is sad to see this music lose its relevance... but I am, of course, in the salsa demo but not in a sales demo.

The mixing of truly popular genres such as reggaetón and bachata will not really appeal to anyone as that means they are playing some 18-49 music mixed with a lot of salsa that 18-49's will not generally like

 

[Morpheux]

I just don't see 98.1 being successful with this format. At times they play more Bachata than Salsa itself.Two genres that just don't mix well back to back.It's like playing rhythmic next to country. Their branding is not even original. The Salsa moniker was already used by 1030 am previously and their slogan "El Ritmo de Orlando" is a copy of 99.7's "Somos Tu Ritmo".

Programming wise,99.7 is by far more in tact with the Salsa classics,jingles and all around presentation.They run a fine operation for a LPFM and do well with their targeted audience in Kissimmee. There was lots of static at 98.1 on Thursday.Seems like they were redirecting their signal?

 

[davideduardo]

Programming wise,99.7 is by far more in tact with the Salsa classics,jingles and all around presentation.They run a fine operation for a LPFM and do well with their targeted audience in Kissimmee. There was lots of static at 98.1 on Thursday.Seems like they were redirecting their signal?

WBVL-LP is non-directional, per FCC data. What you may have noticed is some kind of skip on the same channel that was chewing up the signal.

At only 100 watts at 81 feet, this LPFM only has 76,000 persons in its 60 dbu contour. And at such low power, it is rather severely subject to e-skip, inversions and all the other FM propagation issues

 

[Radiofornia]

I've been listening to 98.1 online, and I am now very disappointed at the way the format is being executed. They should have just called the station "Bachata 98.1....now with a little salsa". ???

 

[Parttimer]

Further, salsa tends to be a blue collar music, and much of the Puerto Rican migration to Orlando consists of professionals and bilinguals who were escaping the social and economic conditions on the Island; this is not a salsa audience to begin with.

My personal experience was that most Puerto Ricans in Orlando moved there from South Florida or New York.

 

[Morpheux]

Programming wise,99.7 is by far more in tact with the Salsa classics,jingles and all around presentation.They run a fine operation for a LPFM and do well with their targeted audience in Kissimmee. There was lots of static at 98.1 on Thursday.Seems like they were redirecting their signal?

WBVL-LP is non-directional, per FCC data. What you may have noticed is some kind of skip on the same channel that was chewing up the signal.

At only 100 watts at 81 feet, this LPFM only has 76,000 persons in its 60 dbu contour. And at such low power, it is rather severely subject to e-skip, inversions and all the other FM propagation issues

I was referring to WNUE 98.1 regarding the static that I heard on Thursday. WBVL is doing quite well for a LPFM if there's only 76,000 people in their range since they had an audience of 48,000 last time they were measured by Arbitron.