> Salchris: What market are you in? It might truly be a
> situation where the agencies don't have the time to find
> talent. Maybe they all use reps or agents. If you are in a
> large enough market it might be time to pay an agent. How
> is your demo structured? That can be a deal killer. I sent
> out demos that were too long, that were of all the same
> style, that were over produced, and in general not what they
> wanted in the first 30 secs. Typically a "smart" demo will
> have about 10-15 sec of one spot, then fadeout into the next
> 10-15 sec of a different style, and out then another etc.
> We have to give them a variety in less than 2 min. That's
> the most they will spend with our demos IF they like what
> they hear out of the box.
>
> Speaking of demos. I find that I am in a real competitive
> group when I am dealing with radio and TV stations not
> actively "looking" for voice talent. I recently sent out
> iPod minis to selected stations in the top 15 markets with
> my demo already burned on the first track. The accompanying
> letter asked only that the person in charge of hiring
> ACTUALLY listen to the demo. If they did that, they could
> keep the iPod. Beleive it or not all but two responded with
> a favorable call or e-mail, and TWO have signed up with me
> starting in April! Total cost of the iPods amounted to less
> than I will make from ONE of those stations in two months.
> Less than ads in trade magazines. Any other stations that
> sign up is gravy. And I have recieved one of the iPods back
> from a station in Boston who sent a letter that (gulp) "he
> didn't know how to work it..." !!!!
>
> Also I will record a spec spot. Lots of VO people won't do
> that, but it's a great foot in the door, and it shows not
> only ambition but a great attitude. Some clients will use
> me only because I gave them thier first audio of thier
> product. A major infomercial production house in Seattle
> started that way with me and I have been thier main voice
> talent for all of thier projects for 16 years! All I have
> here is my time and talent. I have the time. I need to
> sell my talent..and sometimes I have to be like the sausage
> lady at Piggly Wiggly handing out samples. If that tactic
> didn't work, they would not still be doing it.
>
> I re-read a lot of this and it is loaded with "I" this and
> "I" that. It is written this way because it's not my
> intention to preach, and tell anyone what to do. All I can
> do is relate what worked for me. It's not intended to be
> pompous.
>
> I got a call today from an agency in Texas that used me
> around twice a month last year. They had a spot that they
> thought I would be right for. Hadn't heard from them in
> months. I snapped it right up. At the end of the session
> the guy remarked that he had forgotten how much fun it was
> to work with me, and he would be calling again next week.
>
> I have a group of car dealers in California that I work with
> and I turn thier work around in minutes when they call. And
> they call sometimes four or five times a week with 3 and 4
> spots each time. The head of the agency asked if I would
> consider reducing my rate because of the volume of work I
> do. I agreed that they are "power users" and cut them a
> sweet deal. He was thrilled that he could go to the next
> meeting and report that we were able to reduce thier
> production costs. I keep the clients happy and they end up
> spending more with my company because each spot costs less.
> Maybe Clear Channel is right LESS is MORE!
>
>
> I would be happy to help further.
>
Jeff
Love the iPod mini idea! Might have to steal that one.
If I get to make the call, you're my VO for a few formats, but especially oldies and country.
Miss working with you.
Chucker
<P ID="signature">______________
Chuck Matthews Voiceovers
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http://voices.planetcharley.com
http://chuckmatthews1.voice123.com</P>