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Getting Started In Talk Radio

With even a lot of the big News-Talk stations running mostly if not entirely syndicted shows, it's harder than ever to get started in talk radio. How abut this approach. First, find a small station that either has a talk format, or at least does a lot of talk oriented programming and get acquainted with the people who run the station. Small town statons and rimshots are a good place to look for stations. Then record short form dialogs on your computer, convert them to mp3 or WAV files and email them to the station. The closer your topics are to what the station does the better, but most stations and even most talk show hosts, like to have a certain amount of variety in their programing. Even Sports-Talk stations, and maybe even some religious stations if they're into "Life Style" program elements they think would appeal to their audience, might run them.

If the station is on a satelite, you'll need to keep your dialogs to exact multiples of thirty seconds (or at least fifteen). And you'll need a program like MP3Gain to normalize the level to whatever the station uses.

I've been doing short form dialogs on KSEY-AM for almost a year. The license and transmitter are in Seymour, Texas. The studios are in Vernon, and the largest concentraton of listeners is in Wichita Falls. It's an ESPN Radio affiliate but has some local talk shows that aren't sports oriented. Some of my dialogs are sports but most aren't. Most of them are two-and-a-half minutes, but some are two minutes or three minutes. I try to do one or two a week. I also do a two minute high school sports report once or twice a week. That will go away during the summer, and it'll return in a different time frame in the fall, mostly with high school football schedules and scores. I try to keep them exactly the same length at lest through an entire season so they can be put into the schedule by just replacing the old report with the new without having to shuffle other spots around to fit ESPN's local breaks.

I started by sending in a response to a call I heard on a local call-in show. They ran it, and I just kept sending them in. Incidentally, the station's policy is to air pretty much any listener opinion. They can be sent in letter form and read by someone at the station, or recorded the way I do. I've only had one listener response to any of the ones I've done.
 
The premise is flawed.

Don't even bother getting started in talkradio, as there are a %$#load of pretty good talent that is on the beach already.

The time to get into talkradio was about 15-20 years ago.

NOBODY sending in calls to a rimshot in this day and age is going anywhere. Spare me the "you never know"'s.

Now, more than ever before, it's time for a reality check.
 
Major market PD's still do travel to different cities in search of new talk talent, just like they did in the 60's for dj's.

Hannity was found by Phil Boyce checking out Atlanta stations looking for an "up and comer" to start overnights on WABC. It is still possilbe.

But "mailing in" two minute talks won't make it. You have to do a show IN A STUDIO. There is a big difference between playing radio on your home pc and doing the real thing, in a real studio, with real people around you. Your mind set changes. You have to learn to react to pressure. You have to learn how to incorporate different elements, sometimes with little time to prepare.

That is how talk radio really works.
 
WTUX said:
Major market PD's still do travel to different cities in search of new talk talent, just like they did in the 60's for dj's.

Hannity was found by Phil Boyce checking out Atlanta stations looking for an "up and comer" to start overnights on WABC. It is still possilbe.

First of all, Boyce was checking out ATLANTA, which is/was a top 15 market. Hardly a situation where some small town guy was plucked to be a star.

Secondly, and this is just a footnote: Hannity was on the verge of timing out in Atlanta, since he had been getting his rear kicked handily for 4 straight years by a much more entertaining Neil Boortz on WSB. Word was he was on his way out.
 


try low power am (LPAM) if you are in a small town, then you actually own your own station and can sell your own commercial sponsors, and gradually hire more hosts as you make more money. LPAM is the future of locally produced N/T radio, in the face of consolidation that results in cookie cutter formats of hannity/levin/limbaugh/savage/C2C on 1kW stations on 1230, 1400, and 1490




 
Don't let those naysayers discourage you! Although there are fewer and fewer spots for live and local hosts, there's always room for new talent. Here's a novel approach - try offering to do it for free, in the middle of the night, like I did - and I was worth every cent! (Some might say nothing's changed...!). If you're willing to be coached, (instead of believing you're so talented you don't need the help), and are willing to make gutsy moves without a net to further your career, you've got a shot.

I've had many people over the years try to discourage me from making one career move or another, usually people who really want to do government work on air (i.e., have a secure job they can't lose) rather than commercial radio, which will leave you unemployed if you don't make the station money. If you want a "secure" job, look elsewhere. But if you think you've got what it takes, or at least want to find out if you do, call your local AM station PD and offer your services. Free. I promise you it will be refreshing to any PD you talk to.

The other option is to pay for your time at a brokered station. I know a guy who started that way, because he believed in himself, and now he's in a top 5 market! If you can talk for an hour without relying on phone calls, it will be great experience for you. Have your friends call in if you need the boost. Call the local PD and have them tune in. Smart ones always have their ears tuned in for new talent.

Don't give up just because one person tells you you're not talented. You may not be, but don't give up too easily. Every PD has his or her own set of ears. Remember that Elvis was advised by at least one person to go back to drivin' a truck...!

Heidi Harris
KDWN
 


I know a guy who did shows for free and then ended up with a PAID position at a class A 50kW station hosting 6 nights a week, 4hrs/night !



talk chick said:
Don't let those naysayers discourage you! Although there are fewer and fewer spots for live and local hosts, there's always room for new talent. Here's a novel approach - try offering to do it for free, in the middle of the night, like I did - and I was worth every cent! (Some might say nothing's changed...!). If you're willing to be coached, (instead of believing you're so talented you don't need the help), and are willing to make gutsy moves without a net to further your career, you've got a shot.

I've had many people over the years try to discourage me from making one career move or another, usually people who really want to do government work on air (i.e., have a secure job they can't lose) rather than commercial radio, which will leave you unemployed if you don't make the station money. If you want a "secure" job, look elsewhere. But if you think you've got what it takes, or at least want to find out if you do, call your local AM station PD and offer your services. Free. I promise you it will be refreshing to any PD you talk to.

The other option is to pay for your time at a brokered station. I know a guy who started that way, because he believed in himself, and now he's in a top 5 market! If you can talk for an hour without relying on phone calls, it will be great experience for you. Have your friends call in if you need the boost. Call the local PD and have them tune in. Smart ones always have their ears tuned in for new talent.

Don't give up just because one person tells you you're not talented. You may not be, but don't give up too easily. Every PD has his or her own set of ears. Remember that Elvis was advised by at least one person to go back to drivin' a truck...!

Heidi Harris
KDWN
 
I have been a producer for the last 12 years of a 17 year career... I would love my own show also. :-\
 
The first thing I learned when I did a mid-morning talk show, was over prepare. If I was on for an hour, I had three hours worth of material stacked in order of priority (think Rush's "stack of staff"). You have to be informed and able to entertain if you are to have any shot at all.
 
ponderosaAZ:

Love your idea about LPAM. I haven't heard much about that lately, but I know there's at least one company making Part 15 transmitters that claim to get out 2 or 3 miles instead of the usual quarter mile. And from what I've heard it looks like that's not an exageration. Some communities that have no regular AM or FM have Part 15 stations. There's one about 90 miles from here. They have a talk format picking up a wide varitiey of shows off XM.

What would really be great is if the FCC would increase the legal power to 10 watts. I doubt if that will ever happen though.
 
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