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Give Citadel Buffalo Some Credit

E

Element9

From Taylor On Radio, 9-23-10: Those Ashley Madison “cheat on your spouse” ads are pulled by the Buffalo Bills Radio Network. Former sports agent Noel Biderman, who’s behind the ads that say “life is short, have an affair”, says “I’m shocked they would pull these commercials only two weeks into our deal, especially since it was they who approached us about advertising during Bills games.” He says “we even created a specific $49 ad for the Buffalo market, as we know it’s been especially hit hard by the economic downturn.” But the Philadelphia Daily News reports that the radio network is pulling the Ashley Madison schedule due to complaints about the unusual purpose of its online dating service – fooling around on a spouse. Ashley Madison's gone market-by-market for a couple of years now, sometimes having their ads pulled because of protests and sometimes not - but always getting publicity for its site.
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Tawdry commercial. Maybe it's the reason the Bills are 0-2. It might have been a questionable buy in the first place, but at least common sense prevailed. Only question is, who made the call?
 
$49 bucks per spot might look like a windfall by the end of this season...
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ahhh Rox scientist...that was 49 bucks for the package from the site I believe, not per spot.
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Dare I say both could be correct? :D
 
I'm just happy to see someone, somewhere show some backbone and say no...even if it took listener complaints to get 'em off the air.
 
Did it occur to any of the pancakes overseeing the Bills broadcasts that maybe, just maybe there'd be pre-teens listening?

I know, there will be those who say that kids hear a lot worse in school and other media. But gosh, must big-time professional sports be an accessory to institutionalized marketing of marital infidelity?

I hate to say it, but I doubt that today's big broadcasting entities would have the class to put the kibosh on this vile advertising. I'd bet the order to shut it down came from the Bills organization.

Nick Seneca
 
Looks like the Bills did in fact check down and called an audible at the line. According to Inside Radio (9-23-10), "Ads for AshleyMadison.com, the website that promotes extramarital dating, have proven too risqué for the Buffalo Bills. The NFL team has pulled the spots from the Buffalo Bill Radio Network. The racy spots aired during the first two Bills games. But a flurry of listener complaints caused the 20-station network to cancel the ads." The questionable commercials appear to have aired in other markets, which indicates the level of desperation radio is at these days: Get the clients on the air and get the check. Ashley Madison probably payed up front. Gold Line, Cancer Cleanser and Diet Doctor commercials may not be as sleazy, but they're just as disreputable.
 
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