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Give It Up, Trout

A

ATyler

Guest
He's at it again! You know, this would have been a solid promotion WITHOUT the uni-brow removal... "A Little Less Family Unity?" Doesn't that go exactly opposite of what our society strives for? Just my $.50, though..

From All Access:

This Father's Day, CUMULUS Top 40 WHOT (HOT 101)/YOUNGSTOWN is giving away "A Little Less Family Unity," as the station and LASER HAIR SURGERY are giving listeners a chance to have Dad's uni-brow removed. Listeners enter digital pics at hot101.com, and the audience votes on the Dad who most deserves a makeover. Dad wins dinner for two, a round of golf, oil changes, etc. from various sponsors, and the ultimate -- a uni-brow removal. Now, that's hot!<P ID="signature">______________
Aaron Tyler
Afternoons / MD
WVZA / Marion - Carbondale, IL
www.kissfm927.com

Weekends / Swing
KSLZ / St. Louis
WAKZ / Youngstown, OH
</P>
 
I don't share others' animus toward Trout, but this HAS to be the worst promotion I've heard of in ages, especially for a top 40 station! Must be some horrible tradeout with Laser Hair Surgery (!!??) for spots. And this was the station that did some truly great promotions only a few years ago.

> This Father's Day, CUMULUS Top 40 WHOT (HOT 101)/YOUNGSTOWN
> is giving away "A Little Less Family Unity," as the station
> and LASER HAIR SURGERY are giving listeners a chance to have
> Dad's uni-brow removed. Listeners enter digital pics at
> hot101.com, and the audience votes on the Dad who most
> deserves a makeover. Dad wins dinner for two, a round of
> golf, oil changes, etc. from various sponsors, and the
> ultimate -- a uni-brow removal. Now, that's hot!
>
 
This is what happens when promotional budgets get cut. Contrived promotions like this are quite common in our business now. Stations have to find ways to give away prizes when the internal budgets that used to be in place for
those prizes have been eliminated. Large corporate radio has also added the
additional pressure on promotions departments to generate revenue......or
be downsized. So the process has become: Think up something, anything, to
get a buy from an advertiser, and at the same time, get them to come up
with a few trinket prizes to give away in exchange for lots of live and
recorded promos as "added value". Welcome to post-consolidation wasteland.





> I don't share others' animus toward Trout, but this HAS to
> be the worst promotion I've heard of in ages, especially for
> a top 40 station! Must be some horrible tradeout with Laser
> Hair Surgery (!!??) for spots. And this was the station that
> did some truly great promotions only a few years ago.
>
> > This Father's Day, CUMULUS Top 40 WHOT (HOT
> 101)/YOUNGSTOWN
> > is giving away "A Little Less Family Unity," as the
> station
> > and LASER HAIR SURGERY are giving listeners a chance to
> have
> > Dad's uni-brow removed. Listeners enter digital pics at
> > hot101.com, and the audience votes on the Dad who most
> > deserves a makeover. Dad wins dinner for two, a round of
> > golf, oil changes, etc. from various sponsors, and the
> > ultimate -- a uni-brow removal. Now, that's hot!
> >
>
 
> I don't share others' animus toward Trout, but this HAS to
> be the worst promotion I've heard of in ages, especially for
> a top 40 station! Must be some horrible tradeout with Laser
> Hair Surgery (!!??) for spots.

More likely done at the point of the GM's gun because of a buy associated with it. I've seen worse but must admit this is a strong contender for the title.<P ID="signature">______________
"If you can't be kind, at least have the decency to be vague." - Oscar Wilde</P>
 
> He's at it again! You know, this would have been a solid
> promotion WITHOUT the uni-brow removal... "A Little Less
> Family Unity?" Doesn't that go exactly opposite of what our
> society strives for? Just my $.50, though..
>
> From All Access:
>
> This Father's Day, CUMULUS Top 40 WHOT (HOT 101)/YOUNGSTOWN
> is giving away "A Little Less Family Unity," as the station
> and LASER HAIR SURGERY are giving listeners a chance to have
> Dad's uni-brow removed. Listeners enter digital pics at
> hot101.com, and the audience votes on the Dad who most
> deserves a makeover. Dad wins dinner for two, a round of
> golf, oil changes, etc. from various sponsors, and the
> ultimate -- a uni-brow removal. Now, that's hot!
>

I have to agree with ATyler on this one. Never seems to fail that when something stupid such as this promo is happening with good old Hot 101, it always seems to make its way to the boards. Good job Trout..you always seem to give everyone a good laugh. So when can we be expecting the next horrible promo? Bets anyone?
 
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