Considering the massive and continuing cuts this business is seeing, it is amazing to me that ANY compnay is still persuing AM Stereo....I mean HD radio.
After an incredible volume of advertising this *breakthrough* there quite literally continues to be NO BUZZ whatsoever in the public. NONE. NIL. NADA.
I have worked in this biz for over 20 years. NOBODY I know out of the biz even cares about this and easily 90 percent of those IN the biz laugh about it---except for the expenditure part.
Radio messageboard after radio messageboard has the occasional *inside baseball* discussion about HD, but it remains and will continue to remain a non-starter. Why? Because it appeals to almost no one. The concept is foolhardy, especially given the shortage of cash.
Radio better get it's act together with the signals people know about and stop chasing this ghost. I realize they feel a burining desire to do SOMETHING to mitigate the damage being done by the other audio sources, but this is just that: going through the motions, trying to grow something nobody will care about---just like AM Stereo. By the way, AM stereo made AM station owners excited! They thought: VOILA! FInally, this is it! The answer to our troubles! Now we can compete with FM! In this same way, owners foolishly believe this HD nonsense is some solution to the challenges radio faces today. Uh-uh. The biggest challenge radio has today, is getting people more interested in their MAJOR properties. You know, the ones they dramatically overpaid for during the past 10 years.
After an incredible volume of advertising this *breakthrough* there quite literally continues to be NO BUZZ whatsoever in the public. NONE. NIL. NADA.
I have worked in this biz for over 20 years. NOBODY I know out of the biz even cares about this and easily 90 percent of those IN the biz laugh about it---except for the expenditure part.
Radio messageboard after radio messageboard has the occasional *inside baseball* discussion about HD, but it remains and will continue to remain a non-starter. Why? Because it appeals to almost no one. The concept is foolhardy, especially given the shortage of cash.
Radio better get it's act together with the signals people know about and stop chasing this ghost. I realize they feel a burining desire to do SOMETHING to mitigate the damage being done by the other audio sources, but this is just that: going through the motions, trying to grow something nobody will care about---just like AM Stereo. By the way, AM stereo made AM station owners excited! They thought: VOILA! FInally, this is it! The answer to our troubles! Now we can compete with FM! In this same way, owners foolishly believe this HD nonsense is some solution to the challenges radio faces today. Uh-uh. The biggest challenge radio has today, is getting people more interested in their MAJOR properties. You know, the ones they dramatically overpaid for during the past 10 years.