Global loses NFL rights to CTV and Rogers.
http://www.theglobeandmail.com/servlet/story/LAC.20070523.TRUTH23/TPStory/TPSports/Television/
Some interesting points:
1) Global was outbid;
2) Global lacks the media and marketing platforms that CTV and Rogers has;
3) NFL had reservations about Global's rebranding Ch to E!, saying "image problem."
http://www.theglobeandmail.com/servlet/story/LAC.20070523.TRUTH23/TPStory/TPSports/Television/
Some interesting points:
1) Global was outbid;
2) Global lacks the media and marketing platforms that CTV and Rogers has;
3) NFL had reservations about Global's rebranding Ch to E!, saying "image problem."