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GlobalNational - beats CTV and CBC during February...

E

ED1

*All data BBM, February 6 - March 5, 2006, P2+ total Canada, Monday to Friday:

Global National: 1,006,000
CTV National News: 876,000
CBC National: 770,000

P2+ = viewers, BBM provided the numbers.

So according to the BBM, Global National is #1. I wonder what CTV will come up with...
 
Newstracker gave us the latest ratings for Canadian network television newscasts and then asked:

> So according to the BBM, Global National is #1. I wonder
> what CTV will come up with...

Here how CTV's can spin the numbers: "'Global National' is broadcast at 5:30 P.M. 'CTV National News' is broadcast at 11 P.M. They don't compete head-to-head with us. And CTV still dominates the late news time periods. Furthermore, our late news ratings in February were impacted by the Winter Olympics on both CBC and NBC. This month, 'CTV National News' will regain it's traditional position as Canada's top-rated national newscast".
 
> Newstracker gave us the latest ratings for Canadian network
> television newscasts and then asked:
>
> > So according to the BBM, Global National is #1. I wonder
> > what CTV will come up with...
>
> Here how CTV's can spin the numbers: "'Global National' is
> broadcast at 5:30 P.M. 'CTV National News' is broadcast at
> 11 P.M. They don't compete head-to-head with us. And CTV
> still dominates the late news time periods. Furthermore, our
> late news ratings in February were impacted by the Winter
> Olympics on both CBC and NBC. This month, 'CTV National
> News' will regain it's traditional position as Canada's
> top-rated national newscast".
>
A source at CTV Toronto claims that no immediate change is necessary at this time.
In other words, no 5:30 local, and NO 5:30 head on tacle Nationally. Just business as usual for now. "until the powers that be decide otherwise"
In the opinion of that person, local at 5:30 would be smart, but "the shots are called higher up...send an email..."<P ID="signature">______________
"If you never say NO, How much is your YES worth?"
</P>
 
> A source at CTV Toronto claims that no immediate change is
> necessary at this time.
> In other words, no 5:30 local, and NO 5:30 head on tacle
> Nationally. Just business as usual for now. "until the
> powers that be decide otherwise"
> In the opinion of that person, local at 5:30 would be smart,
> but "the shots are called higher up...send an email..."
-----------
Of course CFTO isn't going to have earlier local news, even if they wanted to. CTV is all about uniform network schedules at all costs, regardless of lost ratings. No station that is in the number-one position in local news ratings in a market that size in the United States would have a lack of a morning show and 5 PM news. I know CFTO would do it if they could, but CTV would never allow it, for having a schedule different than the other CTV Ontario stations is a grave sin.

That is the damn problem with a network owning too many stations and having the Bassett philosophy of uniform programming no matter how much revenue is lost. They can't possibly run their local stations properly in that case.

Cookie cutters should be used to make cookies, not television stations.<P ID="signature">______________
From WNBC-TV New York this is Liiiiive at Fiiiiive!</P>
 
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