Globe: "Radio for guys", "Oprah for men"

[raccoonradio]

http://www.boston.com/sports/other_sports/articles/2006/03/03/right_on_target_oprah_for_men/

"When is sports talk radio not just sports talk radio? When you tune into sports talk shows in major cities around the country and find talk that is not all sports, all the time. You still get sports chatter, but in morning and evening drive-time hours on these stations, you will find something different, something called ''Guy Talk" radio.

..."Ordway says there is a formula that all sports radio stations use: Target the 25-54 male group and then try to draw others in, but always be aware of the core group. ''In Boston, it's Red Sox and Patriot fans," said Ordway, who says the emphasis in his afternoon/evening slot (2-6) is slightly different from the morning slot. ''In the morning, people are on their way to work, a lot of things may have happened overnight to talk about. In the afternoon, they're coming home, they're tired. Talking about sports is entertainment, a break for them."<P ID="signature">______________

</P>

 

[Almo]

http://www.boston.com/sports/oth> er_sports/articles/2006/03/03/right_on_target_oprah_for_men/
>
>
> "When is sports talk radio not just sports talk radio? When
> you tune into sports talk shows in major cities around the
> country and find talk that is not all sports, all the time.
> You still get sports chatter, but in morning and evening
> drive-time hours on these stations, you will find something
> different, something called ''Guy Talk" radio.
>
> ..."Ordway says there is a formula that all sports radio
> stations use: Target the 25-54 male group and then try to
> draw others in, but always be aware of the core group. ''In
> Boston, it's Red Sox and Patriot fans," said Ordway, who
> says the emphasis in his afternoon/evening slot (2-6) is
> slightly different from the morning slot. ''In the morning,
> people are on their way to work, a lot of things may have
> happened overnight to talk about. In the afternoon, they're
> coming home, they're tired. Talking about sports is
> entertainment, a break for them."

True. But it isn't that way in NYC: very, very different attitude.
Note: DePetro ranking higher than The BIO O on the latest hot-100 list speaks to the lack of validity of the survey.

 

[ajhenderson]

> "When is sports talk radio not just sports talk radio? When
> you tune into sports talk shows in major cities around the
> country and find talk that is not all sports, all the time.
> You still get sports chatter, but in morning and evening
> drive-time hours on these stations, you will find something
> different, something called ''Guy Talk" radio.
>
> ..."Ordway says there is a formula that all sports radio
> stations use: Target the 25-54 male group and then try to
> draw others in, but always be aware of the core group. ''In
> Boston, it's Red Sox and Patriot fans," said Ordway, who
> says the emphasis in his afternoon/evening slot (2-6) is
> slightly different from the morning slot. ''In the morning,
> people are on their way to work, a lot of things may have
> happened overnight to talk about. In the afternoon, they're
> coming home, they're tired. Talking about sports is
> entertainment, a break for them."

Of course, I've been saying this for a long time

Get the benefits of sports talk in the morning and midday hours when hot talk isn't available, get the high-CPM buys, and take advantage of hot talk at night when 19 other stations have sports, PBP, etc. as an effective counterprogram against sports, talk, and rock formats.