thetheo said:Yeah, I don't think it would cannibalize itself as much as people would think.
It's no different than what CBS Radio is doing in Baltimore. 105.7 The FAN WJZ-FM all local sports talk. ESPN 1300 WJZ all ESPN.
thetheo said:Yeah, I don't think it would cannibalize itself as much as people would think.
thetheo said:I wonder if Mike would be hurt going from 93.7 to 97.7 though? 97.7 is pretty bad on the north shore. If they think their strength is downtown and south then it would be fine, but if there's a lot of Mike fans up north it could hurt them.
Speaker of Truth said:Why two Sports FMs..cause this is Boston..there may be no other market in America that could pull this off..Entercom and CBS both make significant piles of cash carrying the four major franchises..the Patriots carry something like six hours worth of pre and post game every week..and while Entercom and CBS both have significant investments in talent, you're getting one the hardest audiences to reach for advertisers..18-34 and 25-54 males..
Speaker of Truth said:Some of you need to realize that AM radio is dying an accelerarting death..the physical plants and licenses are worth almost nothing in many cases..and putting their programming on FM is the only reasonable course of action..I'd wager that a large majority of current AM stations won't survive this recession and will cease to exsist soon..
BRNout said:I'd agree with that. Boston is a somewhat unique market in that regard. It's also the large market which has the poorest format variety. One thing in Fybush's column today that was inaccurate was when he stated (when discussing the demise of urban WAMO radio in Pittsburgh) that Pittsburgh was the largest market - by far - that lacked an urban station. Although he may be thinking of WILD 1090 in that capacity for Boston, I'd still point the finger at Boston as the largest market without a real urban formatted station. WILD is a hybrid format and is a daytime signal. A far cry from the full-time FM signal that the 'burgh just lost.
BRNout said:Aside from the questionable offerings of JAMN, there's no urban contemporary or urban AC format (i.e. no soul on the radio at all).