I just happen to be at the CES as we type, and attended a session yesterday, (Monday), featuring the Chairman of the HD Radio Alliance, Peter Farrar, both senior guys from XM and Sirius, and Bob Stuble from Ibquity. Several questions came from the audience related to HD radio, one from me was: "The HD alliance talks frequently about their "alliances" with OEM, and regularly BMW, but what are the commitments from Visteon, (Ford), Delphi, (GM), and Chrylser, regarding making HD Radios in cars? I asked the same question three years ago at a similar session at NAB, and the response was "talks in progress", so how are talks progressing?" "Does the HD Alliance, or Ibquity have commitments from other OEM's, and if so, who are they?" Peter Farrar deferred to Bob Stuble from Ibquity. The response, (to paraphrase), is that they're still in talks with the big three, and are hopefull that with the 1,100 stations in place broadcasting HDR, that the big OEM's will see the light and want to install HDR chips in their vehicles. In other words, nothing new, and that the big three don't appear to be interested.
Another audience member, (obviously from the manufacturing side), asked the HDR panel why they thought it was a good idea to charge the manufacturers Ibquity license fees for use of the HDR chips in radios, and do they think with XM and Sirius not charging to put RX chips in the radios hurts the chances of a manufacturer adopting HDR? The answer was that Ibquity needed to recover their R&D investment some way, and that charging the stations and radio manufacturers was better and more realistic, than passing along the charges to the listener.
Another question from the audience was regarding portable HDR units since XM and Sirius were starting to sell small portable, hand-held units. Bob from Ibquity indicated that currently there were no plans to build a portable HD radio device because of excessive power consumption by the decoder chip. In fact, he said to have a portable HDR with the current chipset, one would have to "tow around a car battery to power the radio".
One thing that shocked the Hell out of me, was something that I heard when the HD Radio Alliance was formed a couple years ago, and mentioned again yesterday by Farrar. Farrar made the comment in his opening statement that ONLY members of the HD Alliance could broadcast HD2 alternate programming, (other than NPR stations), and that whatever format was used on the alternate channels, had to be approved by the HD Radio Alliance! The terms collusion, and restraint of trade, came to my mind once again. Farrar claimed that in order to make the best first impression to new listeners of HD2 channels, that they needed to control what was done on those channels.
I'm on a panel discussing "turn-off" of analog TV in 2009 this morning at CES, so I'd better get to the show. If I note any additonal news about HD/IBOC, I'll report back.