Good Article, And A Question

[wesderby]

For those who are interested, FMQB's website has an interview with XM's SVP/Music, John Zellner. It can be found at:
http://www.fmqb.com/Article.asp?id=180601

Now a question...He talks about the cume and TSL numbers for some of the various XM channels...I know with terrestrial radio, this is measured generally through arbitron; how is it measured with satellite, particularly with XM? My guess is (and this may just be the paranoid conspiracy theorist in me) that there ways with the satellite technology for XM to tell which radios are tuned to which channels at any given time...Anyone know how this is done, if listeners are surveyed similar to the arbitron diaries, or what? Just curious.

 

[rcolbert]

> For those who are interested, FMQB's website has an
> interview with XM's SVP/Music, John Zellner. It can be
> found at:
> http://www.fmqb.com/Article.asp?id=180601
>
> Now a question...He talks about the cume and TSL numbers for
> some of the various XM channels...I know with terrestrial
> radio, this is measured generally through arbitron; how is
> it measured with satellite, particularly with XM? My guess
> is (and this may just be the paranoid conspiracy theorist in
> me) that there ways with the satellite technology for XM to
> tell which radios are tuned to which channels at any given
> time...Anyone know how this is done, if listeners are
> surveyed similar to the arbitron diaries, or what? Just
> curious.
>

From what I have heard it is done with random subscriber polling.

 

[titoisradio]

> > For those who are interested, FMQB's website has an
> > interview with XM's SVP/Music, John Zellner. It can be
> > found at:
> > http://www.fmqb.com/Article.asp?id=180601
> >
> > Now a question...He talks about the cume and TSL numbers
> for
> > some of the various XM channels...I know with terrestrial
> > radio, this is measured generally through arbitron; how is
>
> > it measured with satellite, particularly with XM? My
> guess
> > is (and this may just be the paranoid conspiracy theorist
> in
> > me) that there ways with the satellite technology for XM
> to
> > tell which radios are tuned to which channels at any given
>
> > time...Anyone know how this is done, if listeners are
> > surveyed similar to the arbitron diaries, or what? Just
> > curious.
> >
>
> From what I have heard it is done with random subscriber
> polling.
>

It is via phone call. I've taken the poll before.

 

[RiffRaff]

>
> It is via phone call. I've taken the poll before.
>
This method, I'll bet is way more accurate then the Arbitron diary system.

 

[Mike_Alan]

> > For those who are interested, FMQB's website has an
> > interview with XM's SVP/Music, John Zellner. It can be
> > found at:
> > http://www.fmqb.com/Article.asp?id=180601
> >
> > Now a question...He talks about the cume and TSL numbers
> for
> > some of the various XM channels...I know with terrestrial
> > radio, this is measured generally through arbitron; how is
>
> > it measured with satellite, particularly with XM? My
> guess
> > is (and this may just be the paranoid conspiracy theorist
> in
> > me) that there ways with the satellite technology for XM
> to
> > tell which radios are tuned to which channels at any given
>
> > time...Anyone know how this is done, if listeners are
> > surveyed similar to the arbitron diaries, or what? Just
> > curious.
> >
>
> From what I have heard it is done with random subscriber
> polling.
>
It's also been done via the web. I was a part of one a few years back.