Good article on HD radio

[KB1OKL]

That horse has been beaten dead. You know it and I know it.

HD Radio. If you bought into it, forget it. You’ve been swindled. You were robbed. It was one of the biggest, most expensive con jobs in radio history. Take solace in knowing that you were far from the only victim in this fraud.

HD Radio - a waste of time, money, engineering, on-air time….need I continue?

http://gormanmediablog.blogspot.com/2008/06/radio-hd-radios-booble-and-bilk-o-crank.html

 

[JohnnyElectron]

The automotive OEM's have to have extra money and an interest to bite into HD, and stations need compelling programming on HD2 channels - but both are in bad shape, so nobody is at HD's party right now. HD folks should offer the Detroit 3 free advertising on the HD2 and HD3 channels for a cut in the HD action in auto radios; then, we still need the programming (similar to SatRad) that's 'free'.

 

[Carmine5]

And in the end, IBiquity will only have themselves to blame for HD-Radio's stillbirth.

In their desperate drive to recoup R&D costs, IBiquity either misread or totally ignored public interest as well as industry and economic indicators when they launched their technology. They have consistently misrepresented the interference and reception problems associated with HD-R and downplayed the enormous cost of conversion.

Frankly, I have never seen a more beleaguered industry as I'm seeing with radio. Not only are listener habits changing and ad buys going down but it seems like everyone wants a piece of radio and the government is only too happy to give it to them.

Does the industry need yet another monkey on its back in the form of HD-Radio? I don't think so.

C5

 

[hipporadio]

Well-put, CARMINE... My thumb is pointing UP!

 

[ponderosaAZ]

And in the end, IBiquity will only have themselves to blame for HD-Radio's stillbirth.

In their desperate drive to recoup R&D costs, IBiquity either misread or totally ignored public interest as well as industry and economic indicators when they launched their technology. They have consistently misrepresented the interference and reception problems associated with HD-R and downplayed the enormous cost of conversion.

Frankly, I have never seen a more beleaguered industry as I'm seeing with radio. Not only are listener habits changing and ad buys going down but it seems like everyone wants a piece of radio and the government is only too happy to give it to them.

Does the industry need yet another monkey on its back in the form of HD-Radio? I don't think so.

C5

Absolutely. consolidation, media ownership, a political imbalance among local and national talk shows, too much agenda driven vs. debate programming featuring both sides that stimulates thought (i.e. Fox news radio w/ Alan Colmes, or hosts like Dave Ross/Seattle), regional class B stations raise power to cover entire multi-million-person markets, and then don't genuinely serve their City of license, IBOC, etc.

Arbitron markets should be split up to allow more community focused programming. Makes no sense to have 6 million people in San Francisco when you've got SFO, Oakland/east bay, and San Jose. It's not fair to expect weaker signal class B's KNEW and KKGN to compete with 50kW KGO over such a large area of 6+ million persons