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Good Bye KVTT 1110AM

So? An attempt to build a non-commercial, listener-supported station with a Christian format on a weak, AM daytimer failed. How is that news?

According to the article, they had no budget for promotion. They're on the AM dial. How many folks do you think are out there with old-style AM radios with rotary-tune dials who'll turn through the entire dial hoping to stumble across something who'll find a 1,000 watt daytimer on the AM band?

"We attempted to build an audience for 1110," KVTT general manager Doug Price says of the noncommercial, listener-supported station, "but we were unable to build enough of an audience to get the financial support we needed in sufficient time to keep us on the air."
Click to expand...

That says it all right there. They were foolish virgins who didn't have enough oil for their lamps.
 
Talk_Dude said:
How many folks do you think are out there with old-style AM radios with rotary-tune dials who'll turn through the entire dial hoping to stumble across something who'll find a 1,000 watt daytimer on the AM band?
Click to expand...

Actually, when they started it was 20,000 watts and now it is 50,000. It is a daytimer, but 50,000 is a far cry from 1,000.

But yeah, AM is dead.
 
amisdead said:
Talk_Dude said:
How many folks do you think are out there with old-style AM radios with rotary-tune dials who'll turn through the entire dial hoping to stumble across something who'll find a 1,000 watt daytimer on the AM band?
Click to expand...

Actually, when they started it was 20,000 watts and now it is 50,000. It is a daytimer, but 50,000 is a far cry from 1,000.

But yeah, AM is dead.
Click to expand...

I'm one of the louder drumbeatters on the "AM is dead" bandwagon. However, I'll admit that if someone puts something really appealing on an AM station, and advertises heavily to let potential listeners know what the station has to offer and where it can be found, then it can attract an audience.

As I see it, and I could be wrong, being stuck on AM is like having a retail store or restaurant in a less than desireable location. You can still succeed in that situation, but it takes a lot of promotion, advertising, and marketing to convince people to go out of their way to find you.
 
all the good programing went to FM and the attitude toward AM by corporate owners... not wanting to put good content on the AM dial...
 
cough said:
all the good programing went to FM and the attitude toward AM by corporate owners... not wanting to put good content on the AM dial...
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Which could create opportunities for any Charles Foster Kane types out there with some money to use for their amusement. For the cost of a medium sized yacht, or a beach house in Malibu, or a small personal jet plane, anyone with spare money and some interest could buy an AM station and run it to amuse themselves. That's no more far fetched than buying a pro sports franchise or a congressman.

I couldn't even begin to dream of having that kind of money, but there are people out there who do.
 
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