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Good local shows

KeyTimes950 said:
Do I really think an AM station is going to make any sort of dent in an FM talker's ratings?

No. But Pittsburgh has some pretty strange radio trends these days.

Also, I suspect WAVL, which is owned by an Assembly of God, found it needed a niche it didn't think anyone else was filling in its area, which also is covered by two other religious AMs as well as a 2 AM/1 FM combo in Butler (WAVL is licensed to Apollo but its studios are in Sarver, Butler County).

With 5,000 watts during the day, WAVL could draw some Pittsburgh area listeners.

With 68 watts at night, WAVL will find it hard to make a dent just in its home base.
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How is anyone in Pittsburgh going to even find out that WAVL exists? Do you really think people still rotate the analog dial on their AM radio searching from one end of the dial to another for something to listen to?
 
You have me stumped. I'd presume it would take someone calling attention to WAVL's existence. I think the station still has a deal with the Horse Trader free-ad paper, based in Kittanning but these days circulating even in downtown Pittsburgh, though the last time I saw a WAVL ad in that paper the station still called itself "Praise 910."
 
KeyTimes950 said:
You have me stumped. I'd presume it would take someone calling attention to WAVL's existence. I think the station still has a deal with the Horse Trader free-ad paper, based in Kittanning but these days circulating even in downtown Pittsburgh, though the last time I saw a WAVL ad in that paper the station still called itself "Praise 910."
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The thing is, there are plenty of media that radio stations can use to advertise, but such advertising costs money. I've yet to see any sort of station that's operating on a shoestring like the suburban AM stations who have the money to pay for the advertising. Consider how other branches of show business operate. A low budget movie might have a $2,000,000 production budget, but it'll also have a $5,000,000 ad budget.
 
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