SirRoxalot said:
The idea that "there are too many radio stations" is a fallacy. Any radio station can be profitable IF it's purchased at a price that reflects its ability to serve an audience.
Then, if it is a fallacy that there are too many stations, why, from the 50's to the 80's, when the FCC mandated financial reports be filed annualy, were half of all US Radio stations unprofitable?
In many cases, stations were traded, and became profitable, while others, affected by improved competitors, went in the red.
Of coourse, some unprofitable stations were owner operator propositions where the profit became the owner's salary, but such situations indicate that the owner had guaranteed employment, but no return on the investment.
By the 90's, there was no FCC reporting, but various of the big auditing firms did blind surveys and found the same thing... and of course Docket 80-90 made many more markets unprofitable, with lots of them showing higher expenses as a market than total billings in the market.
Even stations built from scratch with original licenses were often unprofitable.
The reality is that the buying frenzy of the consolidators pushed the value of radio stations well beyond what they could reasonably repay.
Changes in the economy did this. Paying 10 to 12 times cash flow gives an ROI of 8% to 10%, better than any stock or savings account, and better than anything save junk bonds and REITs at the time. Even 14 to 15 time multiples looked good based on leading BCF. And for a consolidator, the cluster savings and synergy justified 16 to 18 time multiples at times. The ROI was good, until the economy cracked open.
The consolidators aren't in trouble because of the lack of production by most of their radio stations. The consolidators are in trouble because of their debt load.
No, they are in trouble because the market, the economy, advertising are all off by double digits.