recto101 said:
I wish KUSF is re-instated on the air at 90.3. even though I am a fan of KDFC but I hate the fact that KDFC was assigned bad frequencies due to wall street and FCC pressure. by the way what was KDFC-FM ratings before the switch at 102.1 and what was the trend for KDFC at 102.1?
What "FCC pressure"? There was none. The FCC couldn't care less if a classical music format is saved or not. KDFC's ratings were very good (which you can see on this website), but skewed older than Entercom wants in their portfolio of stations.
Once again, I say that if anybody was really listening to KUSF it would have shown up in the Arbitron PPM or in Arbitron diaries before the switch. I think the only people who listened to KUSF were the DJs. This is not enough to make a format worth saving.