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Good News (maybe) For Oldies Fans

Chicago's WJMK took a hit in the ratings after dropping Oldies in favor of "Jack". Maybe this will make other Oldies stations around the country think twice before dropping the format.
 
not so fast

Two things:

- WJMK was always one of the underperforming Oldies stations in the country- they never did consistently even make the Top 10 25-54.

- "took a hit in the ratings" is a bit of overstatement. Their first two phases, plus the previous two, had them on a nice, slow but steady upward trend. They got the bone in phase 3, so "took a hit" is a big stretch and unlikely to make Infinity waver.

I see WJMK get mentioned often and proudly by the anti-Jack crowd as a JACK that hasn't set the world on fire. You should also mention Jack in Indy, Jack in Nashville, Charley-Portland, Jack in Baltimore and others who have improved their 25-54 rankings since flipping from Oldies to Jack, some dramatically-
it's only fair to recognize them in the same breath folks try to diss WJMK, CBS-FM and others. Can't have it both ways, fellas.

> Chicago's WJMK took a hit in the ratings after dropping
> Oldies in favor of "Jack". Maybe this will make other
> Oldies stations around the country think twice before
> dropping the format.
>
 
Re: not so fast

I am a lover of solid gold rock and roll. But the truth is, here in Austin, Oldies 103.5 became Bob-FM on August 18, 2004. Ever since that day, the station has been #1 or #2 in the ratings. Oldies 103.5 was not near that level of popularity.


>
> > Chicago's WJMK took a hit in the ratings after dropping
> > Oldies in favor of "Jack". Maybe this will make other
> > Oldies stations around the country think twice before
> > dropping the format.
> >
>
<P ID="signature">______________
[email protected]</P>
 
Re: not so fast

> [I see WJMK get mentioned often and proudly by the anti-Jack
> crowd as a JACK that hasn't set the world on fire. You
> should also mention Jack in Indy, Jack in Nashville,
> Charley-Portland, Jack in Baltimore and others who have
> improved their 25-54 rankings since flipping from Oldies to
> Jack, some dramatically-
> it's only fair to recognize them in the same breath folks
> try to diss WJMK, CBS-FM and others. Can't have it both
> ways, fellas.]


I'm not anti-Jack..............I'm pro Oldies. And there's plenty of room for both on my radio dial. The reason folks like to mention CBS and WJMK is that they happen to be in the #1 and #3 markets in the country. And YOU folks keep telling us how important market size is.
 
Re: not so fast

> should also mention Jack in Indy, Jack in Nashville,
> Charley-Portland, Jack in Baltimore and others who have
> improved their 25-54 rankings since flipping from Oldies to
> Jack, some dramatically-

Some people only look at 12+ and that would also show a slide for Indy, again.
The nubers the public see published are those and that gives the perception of ratings loss.
 
not so fast

There's no "again"- they've been in-format for less than 6 months.

And, despite the fact the public doesn't look at 25-54, the evidence is there and it's the only evidence radio uses to guage success (and 18-49 in the lower demo arena).

Strategic, personnel and general format decisions are never, EVER made using 12+ numbers.
>
> Some people only look at 12+ and that would also show a
> slide for Indy, again.
> The nubers the public see published are those and that gives
> the perception of ratings loss.
>
 
Oldies-Jack

Hey, I'm pro-Oldies, too, a huge fan of the format(hence, my name). And there IS room for both on the dial. No argument with you there.

But I think you'd agree it's unfair to take those two major markets and use the Jack ratings so far to attempt to cast a general negative pall over the entire format. It just feels like, a) both Oldies stations in major markets and, b) they are two of Jack's slow-starters, that those anti-Jack naysayers find it convenient to cite them and conclude, "well, see, Jack's a dud".

Market size is important in setting national trends, and despite the fact CBS-FM and WJMK haven't kicked in (yet), Jack nationally seems to be on fire. Plus, the fact they're jockless so far, frankly, has a lot of disc jockeys scared that radio is moving to a jockless direction (though I believe many V.H. stations WILL eventually add some element of personalities).

Radio will always have room for great personalities- it's the not-so-great who should either find ways to improve or be afraid of being left behind.


>
> I'm not anti-Jack..............I'm pro Oldies. And there's
> plenty of room for both on my radio dial. The reason folks
> like to mention CBS and WJMK is that they happen to be in
> the #1 and #3 markets in the country. And YOU folks keep
> telling us how important market size is.
>
 
Re: not so fast

> I am a lover of solid gold rock and roll. But the truth is,
> here in Austin, Oldies 103.5 became Bob-FM on August 18,
> 2004. Ever since that day, the station has been #1 or #2 in
> the ratings. Oldies 103.5 was not near that level of
> popularity.
>
>
> >
> > > Chicago's WJMK took a hit in the ratings after dropping
> > > Oldies in favor of "Jack". Maybe this will make other
> > > Oldies stations around the country think twice before
> > > dropping the format.
> > >
> >
>


I recently had a chat with Mike McVay of McVay Media at Conclave's TalenTrak 10 in Cleveland. Per Mike the JACK format originators in Canada have live talent on the air, always have. So why do the U.S. versions NOT have live air talent?<P ID="signature">______________
Everyone is entitled to my opinion.</P>
 
Jaq

Eventually, most will. Otherwise, they'll be like the "iPod on shuffle" they so often refer to-- WITH COMMERCIALS. Then, in the long run, what would be the point?

(and, please- none of the "so they can eliminate DJs and cut costs" nonsense).
>
> I recently had a chat with Mike McVay of McVay Media at
> Conclave's TalenTrak 10 in Cleveland. Per Mike the JACK
> format originators in Canada have live talent on the air,
> always have. So why do the U.S. versions NOT have live air
> talent?
>
 
Re: Jaq

> Eventually, most will. Otherwise, they'll be like the "iPod
> on shuffle" they so often refer to-- WITH COMMERCIALS.
> Then, in the long run, what would be the point?

So they can eliminate DJs and cut costs. :)

> (and, please- none of the "so they can eliminate DJs and cut
> costs" nonsense).

Just to annoy you. :) (I kid because I love.)
 
More signs of the times..

However, more 60/70 stations habe taken hits - KLDE, KFRC, WOGL, WTRY, WBIG etc, which means that this pushes whatever is left of "oldies" off the dial if the raitings fall further.

Makes allmost no difference to me - XM truly is a great thing....<P ID="signature">______________

AOL IM: wnjoldies or jamminoldies105
CBS-FM lives at http://67.83.125.155:8010
Oldies Board co-moderator</P>
 
Re: Oldies-Jack

> Radio will always have room for great personalities- it's
> the not-so-great who should either find ways to improve or
> be afraid of being left behind.

The problem is breaking into radio - consoldation & automation have made it allot harder to get into the business.

It must be worth it, or I wouldnt bet trying so hard.....<P ID="signature">______________

AOL IM: wnjoldies or jamminoldies105
CBS-FM lives at http://67.83.125.155:8010
Oldies Board co-moderator</P>
 
No News

> Chicago's WJMK took a hit in the ratings after dropping
> Oldies in favor of "Jack". Maybe this will make other
> Oldies stations around the country think twice before
> dropping the format.
>

Just because a station falls in the ratings, doesn't mean other stations will think twice about flipping from oldies. It doesn't mean anything. Sorry, nice try.<P ID="signature">______________
The Place for the Latest Happenings in Radio
www.freewebs.com/radiostuffandnews
</P>
 
Re: not so fast

> Two things:
>
> - WJMK was always one of the underperforming Oldies stations
> in the country- they never did consistently even make the
> Top 10 25-54.
>
> - "took a hit in the ratings" is a bit of overstatement.
> Their first two phases, plus the previous two, had them on a
> nice, slow but steady upward trend. They got the bone in
> phase 3, so "took a hit" is a big stretch and unlikely to
> make Infinity waver.
>
> I see WJMK get mentioned often and proudly by the anti-Jack
> crowd as a JACK that hasn't set the world on fire. You
> should also mention Jack in Indy, Jack in Nashville,
> Charley-Portland, Jack in Baltimore and others who have
> improved their 25-54 rankings since flipping from Oldies to
> Jack, some dramatically-
> it's only fair to recognize them in the same breath folks
> try to diss WJMK, CBS-FM and others. Can't have it both
> ways, fellas.
>
> > Chicago's WJMK took a hit in the ratings after dropping
> > Oldies in favor of "Jack". Maybe this will make other
> > Oldies stations around the country think twice before
> > dropping the format.
> >
>
I know WJMK went down 12+, but are the 25-54 numbers higher than the oldies format or just about the same?
 
Re: No News

> [Just because a station falls in the ratings, doesn't mean
> other stations will think twice about flipping from oldies.
> It doesn't mean anything. Sorry, nice try.]



No need to credit me with a "nice try". I was merely trying to boost the morale of those Oldies fans who depend on commercial radio for their music. I could care less about the problems of terrestrial radio (they never cared about me). I have satellite.
 
Re: More signs of the times..

>

[Makes allmost no difference to me - XM truly is a great
thing....]


Wish we could convince more Oldies fans. Sure would save a lot of frustration on this board. All we can do is keep trying..........
 
Jaq

yer a wise guy <LMAO>


> So they can eliminate DJs and cut costs. :)
>
> > (and, please- none of the "so they can eliminate DJs and
> cut costs" nonsense).
>
> Just to annoy you. :) (I kid because I love.)
>
> > Eventually, most will. Otherwise, they'll be like the
> "iPod> on shuffle" they so often refer to-- WITH COMMERCIALS.
> > Then, in the long run, what would be the point?
 
getting a break

Yeah, but know what? I've been hearing for 20 years that it's harder and harder to get into radio. At one time, the AM music formats basically dying in the 80s brought on the same sentiment (when AMs mostly dropped music and went to automated talk, etc.).

You may have to work harder and be more creative to get that break or get your foot in a door- but the opportunities ARE there if one is willing to make the sacrifices. When I broke in, it was at a pretty established, highly-rated, big time talent station and I started lower than the lower end of the totem pole, thinking, "man, I'll NEVER get as good as these guys!". But I did a lot of watching and listening and did ANYTHING to become valuable. I think the big difference today is everybody wants INSTANT results (that's our society today).


>
> The problem is breaking into radio - consoldation &
> automation have made it allot harder to get into the
> business.
>
> It must be worth it, or I wouldnt bet trying so hard.....
>
 
Re: Jaq

> yer a wise guy

Indeed.

Speaking of, a little O/T here, but did you see a British magazine named "Goodfellas" the greatest movie of all time?

I mean, I love it and all, but...???!!!
 
brit mag

it's like the Ramones making the R&R Hall Of Fame. Critics love them but most the general public could care less.

>
> Speaking of, a little O/T here, but did you see a British
> magazine named "Goodfellas" the greatest movie of all time?
>
> I mean, I love it and all, but...???!!!
>
 
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