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Good radio-info article on lack of radio program diversity

D

DougD

Guest
Can be found here..
http://www.radio-info.com/content/column.php?rcID=19

With close to 14,000 radio stations on the air in the United States, why are large segments of the listening audience still being underserved?

In major markets with large populations, it would stand to reason that a radio or music fan could find nearly anything they want on the dial, right? Why, then, do New York, Los Angeles and San Francisco have no country outlet? Why does Philadelphia have no full-time classical station?

Good question.

My parents also used to enjoy listening to WMID Atlantic City, N.J., which played more adult standards music. But since the station's shift to its "classic oldies” presentation, they have tuned out in disgust, having no real interest in the music of the British Invasion and its ilk.

And, to bring this to the "oldies" stratosphere, here is a comment in another article that also fits with the above.
http://www.radio-info.com/content/column.php?rcID=6

Consultant Keith Hill is among those who point to CBS Radio's decision to flip WCBS-FM New York from oldies to Jack, a move Hill predicts will cost the company $20 million this year. Several others cited the same company's decision to flip WNEW New York to "Blink,” with one calling it "criminal negligence to a legendary, successful station.”


Hopefully, this will spur some discussion on needed change in this moribund, uninteresting, dull, boring, regressive and excremental industry.
 
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