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Good Research Requires a Good Questionnaire.

davideduardo

davideduardo

Moderator/Administrator
Staff member
Today's Coleman Research "insight" covers how important the questionnaire is in creating a good research project.

colemaninsights.com

A Research Study Is Only as Good as Its Design | Coleman Insights

When designing a research study, it is imperative to consider the end user experience. A flawed questionnaire will deliver flawed results.
colemaninsights.com colemaninsights.com

The subject of research comes up so often here that this short read gives some clarity on how it is more than just asking a bunch of questions.
 
tall_guy1 said:
Perhaps good research would yield Party Like a Rockstar and Kiss Me through the Phone as songs not to be played. :unsure:
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The article I linked is about perceptual research. That is not the kind of project where songs are tested.

Perceptual research can be used in radio for a variety of subjects, ranging from morning show content and talent to attitudes about the music mix and blend of a station.

The sort of question might be "do you think KXXX is for a) people younger than me, b) people older than me c) people my age. Or "Does KXXX play songs you like a) always b) nearly all the time c) too many songs I don't like d) nearly all bad songs."

Once you define with questions like that whether the station is attractive to each person, then you can do questions to find out why there are failures.

But you can only test music by actually playing snippets ("hooks") of songs and getting scores. That is quantitative research, not qualitative.
 
tall_guy1 said:
Perhaps good research would yield Party Like a Rockstar and Kiss Me through the Phone as songs not to be played. :unsure:
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I JUST played Party like a rock star on KSKO, @tall_guy1 . And so its a bit older song in the pop/hip hop world, but its not that old .. 2007... "For a time, "Party Like a Rockstar" was the most played rhythmic, and rap song in the United States, according to Radio & Records.[3] "

So you think it shouldnt be played?
 
SomeRadioGuy said:
I JUST played Party like a rock star on KSKO, @tall_guy1 . And so its a bit older song in the pop/hip hop world, but its not that old .. 2007... "For a time, "Party Like a Rockstar" was the most played rhythmic, and rap song in the United States, according to Radio & Records.[3] "

So you think it shouldnt be played?
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I'd assume ratings would go up if it got pulled. The length of time people flip the station in 2023 would probably go towards a better non-novelty song. If its a one time thing thats one thing, but if its in constant rotation its something different.
 
DavidEduardo said:
The sort of question might be "do you think KXXX is for a) people younger than me, b) people older than me c) people my age. Or "Does KXXX play songs you like a) always b) nearly all the time c) too many songs I don't like d) nearly all bad songs."
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I've seen plenty of surveys like this, not all having to do with radio. In most cases questions that are worded like this feel like they are leading, and none of the multiple choice answers seem relevant. I can't tell you how often I've wished there were a write-in field for the correct answer.

Usually I close surveys like that and move on. Makes me wonder about the type of person who actually sits through it and completes it.
 
Theater of My Mind said:
I've seen plenty of surveys like this, not all having to do with radio. In most cases questions that are worded like this feel like they are leading, and none of the multiple choice answers seem relevant. I can't tell you how often I've wished there were a write-in field for the correct answer.
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Or my personal favorite. "Would you recommend the ElectroVoice RE20 to a friend?" The answer, of course, is no. I don't talk about broadcast microphones with friends.
 
tall_guy1 said:
I'd assume ratings would go up if it got pulled. The length of time people flip the station in 2023 would probably go towards a better non-novelty song. If its a one time thing thats one thing, but if its in constant rotation its something different.
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One song is not going to make or break any station even in the biggest markets.. now if you have a dozen of those stiffs or bad songs, people will take notice? more then a dozen and that will make a difference.
 
tall_guy1 said:
I'd assume ratings would go up if it got pulled. The length of time people flip the station in 2023 would probably go towards a better non-novelty song. If its a one time thing thats one thing, but if its in constant rotation its something different.
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Seriously? You think more listeners will listen more often if certain songs aren't played? Hint: It's the other way around. You get more listeners by playing music people want to hear.
 
PTBoardOp94 said:
Or my personal favorite. "Would you recommend the ElectroVoice RE20 to a friend?" The answer, of course, is no. I don't talk about broadcast microphones with friends.
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Not my favorite mic either, but certainly not a deal breaker for listeners. The majority of listeners can care less what brand/model of mic is used.
 
tall_guy1 said:
Depends how hideous the songs are and how much they "reflect" the overall station IMO.
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And your opinion is backwards. The equivalent thinking is owning a restaurant that doesn't serve bad food, expecting to pack the dinner service when you admittedly don't serve particularly good food. Just as with radio, there are lots of other good choices to spend money or time with.
 
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tall_guy1 said:
Depends how hideous the songs are and how much they "reflect" the overall station IMO.
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Stations that do what is called an AMT, "Auditorium Music Testing" (now mostly done online) know rather precisely which songs will be disliked and how much and by what subsets (age, gender, ethnicity) of the audience sample. They then determine the minimum scores on each quality are acceptable, and the songs that pass all those criteria are played.

Lots of songs a station is not currently playing are also tested to see if there are songs that can now be included due to the aging-out of some listeners and the aging-in of others.

In scheduling songs in Selector or MusicMaster, the songs are coded so that ones that are the least liked by each group don't play too close to each other.

That is a very simplified view of a music test, but you should see that you can't say, "they should be playing 'Marvelous Song by the Stinkers'" because it is highly probable that they tested it and it is now a stiff.

Stations don't need a listener suggesting songs on a message board. They already have extensive data on every song you might come up with.
 
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