Albq Tribune
Radio host Ahrens says `See you later'
By J.A. Montalbano Friday, September 29, 2006
Veteran radio host Larry Ahrens ended his latest on-air phase today as the plug was pulled on the city's first FM talk experiment.
KAGM-FM (106.3) was planning to switch to a Spanish-language format at 6 p.m. today, according to Peter St. Cyr, the producer of Ahrens' "Wake Up, New Mexico" show that hit the airwaves in March 2005.
Ahrens was told Thursday that he had one more morning show left at KAGM.
"The general manager called me and said the ownership has decided they don't want to pursue this anymore and the commitment was more than they wanted to make and they were making a change."
St. Cyr called today's farewell "a public outpouring of kind wishes and long memories" from listeners.
"It was really gratifying," Ahrens said of the send-off. "It really was. It was more than I expected."
Ahrens and TV veteran Dianne Anderson were the big guns hired by American General Media to launch the Albuquerque market's first foray into FM talk, Ahrens in the mornings and Anderson in afternoon drive. Months of "Where's Larry?" and "Where's Dianne?" billboards built up their arrival.
At the time, the station's general manager, Scott Hutton, said KAGM was committed to the format for five years. It lasted about 18 months. Anderson left the station last month to return to TV.
Hutton did not return a phone call this morning.
St. Cyr and Ahrens said FM talk can succeed in Albuquerque.
"It's going to happen in this town," Ahrens said. "There's no doubt in my mind."
St. Cyr said FM talk has worked in other cities but stations "take a lot of time to build, and we've turned a corner. There is definitely a niche here, and somebody's going to make it work."
Ahrens said his team "set the table" for the next FM talk station to succeed.
"Maybe the second one will succeed," he told his listeners. "I think we blazed a path here. We got a start here."
Ahrens said American General Media didn't market the station well enough and didn't realize how expensive the format can be with its emphasis on manpower.
"The information format requires a lot of human beings to put this out, so it's a staff commitment," Ahrens said. "And we were never able to get the ratings high enough to get advertiser support. The thing just imploded."
Ahrens came to Albuquerque in March 1980, and he was a fixture at KKOB-AM (770) for two decades.
Ahrens got a portion of the rest of his five-year contract as a settlement. He said he will turn his focus to the public relations firm he started this year with Tom Garrity. They represent authors, experts and organizations seeking access to the media, including talk shows like the one he just gave up.
Ahrens said he's interested in exploring options on the Web.
"Maybe I'll start an Internet station," he said. "I'm really interested in podcasting. I think that's the next big thing."
"This isn't Larry's last day on the air," St. Cyr said. "He'll land elsewhere."
St. Cyr wasn't surprised at the reaction of listeners today.
"Larry was never an in-your-face kind of host," St. Cyr said. "He's very balanced and he allowed people from all over the spectrum to contribute to the dialogue. That's why there was such an outpouring this morning."
Ahrens' final caller was his son, Ryan. He then signed off with "See you later" as the Knack's "My Sharona" played him out the door.