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Good skip yesterday....leads to a ?

P

purpledevil

Guest
Yesterday morning was primetime for skip, and I just so happened to catch a station I haven't been able to before. KQUR/Laredo, 94.9 "The Works". What I caught of the music was mostly 80's gold with a bit of Hot AC mixed in. The thing that struck me as odd is that the music as well as the ads and jocks were mixed between English and Spanish.. My question is why doesn't Univision or Liberman attempt something like this here? With the number of bi-lingual residents here in Houston already speaking "Spanglish", wouldn't a station like this give a company a chance to target both the Anglo and Hispanic community at the same time?
 
Would be interesting. We did have such a station in the late 80s during the early days of KQQK, when it was at 106.5. Its was top 40 chr with djs that spoke spanglish.
 
Well, you answered the question I had - KQUR was back this morning - replacing normal powerhouse KLTY on 94.9.
 
purpledevil said:
Yesterday morning was primetime for skip, and I just so happened to catch a station I haven't been able to before. KQUR/Laredo, 94.9 "The Works". What I caught of the music was mostly 80's gold with a bit of Hot AC mixed in. The thing that struck me as odd is that the music as well as the ads and jocks were mixed between English and Spanish.. My question is why doesn't Univision or Liberman attempt something like this here? With the number of bi-lingual residents here in Houston already speaking "Spanglish", wouldn't a station like this give a company a chance to target both the Anglo and Hispanic community at the same time?
Click to expand...

There are many reasons why this has never worked except along the border where there is a perpetual bilingual culture, and, for a while, for some Tejano stations. The non-Hispanic white communtiy would not like the Spanish elements, and the Hispanic community in the US generally knows where to get English music and where to get Spanish programming and does not generally want the two mixed.
 
DavidEduardo said:
There are many reasons why this has never worked except along the border where there is a perpetual bilingual culture, and, for a while, for some Tejano stations. The non-Hispanic white communtiy would not like the Spanish elements, and the Hispanic community in the US generally knows where to get English music and where to get Spanish programming and does not generally want the two mixed.
Click to expand...

I've often wondered if it is the musical aspect, or the foreign language aspect that is the hangup. I can think of two crossover hits - Guantanamero and La Bamba from my generation, there must have been others through the years. I liked some of the music on the 106.9 translator in DFW. But the moment somebody started speaking Spanish - it frustrated me because I don't know the language and I changed the station.
 
Sometimes just south of Austin with my antenna setups I can get KBFM's HD signal with Spanish Urban on HD-2.
 
The band was open early this morning, driving from Houston to Lafayette, I picked up KVBE 94.5 out of Las Vegas around the Texas/Louisiana border. It stayed with me about 25 minutes until KSMB in Lafayette started beating it up. Its my best FM DX catch ever.
 
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