Absolutely true, Lino, that consumers are "generally happy" with existing technology until something better comes along. The problem is that there is a large and growing opinion that HD Radio (sorry, Mike) doesn't offer anything better, and in the case of HD-AM, offers more problems than solutions. So the rub is what constitutes "something better."
The "kinder-gentler" Savage.
That "large and growing opinion" is akin to that which advised ABC-tv to buy more monochrome Image Orth cameras in the early 1960's because the color system was too complex and expensive for the average consumer and thus would never be more than a curiousity. In the mid-sixties I met engineers who felt this way and even advised against buying a color TV, ironicly, one was working at NBC.
What constitutes "something better" is when you see people's reaction as a typical narrow AM broadcast opens into full digital. You and I may note the flaws of compressed data streams but if you've seen the reactions of average listeners you would realize that there may be hope for AM.
The problem with your analogies is that when consumers heard CDs, they liked what they heard better than what was available on vinyl (or shellac.) This has largely not been the case with HD Radio. Also CDs are more compact and less fragile and last longer than phonograph records, so they're cheaper to own and use in the long run.
I have an iboc set and over the last year I have actually done these demonstrations to the 30+ friends that I and others here have entertained. The reactions, even to the more subtle improvement in FM have all been positive and impressed.
That's the real world, not message board hype.BTW: As for CD's being "less fragile" we all swallowed that hype untill the first one got scratched.
HD-AM, as noted just about everywhere, is just a mess. The system doesn't work, it interferes, and the available radios are deaf. The pop-count of AM stations operating IBOC is minuscule and shrinking. The public doesn't know or care about IBOC-AM.
The public doesn't know or care about most of the workings of the appliances they buy -that's what radio is today, an appliance.
As to the "minuscule"number of AM-iboc stations, you have previously stated that for many AM's the cost of conversion will likely exceed the the stick value, a sad commantary on a once-dominant medium, but probably accurate. For the other holdouts, you can't blame them for a "wait and see" approach, they have already been through AM stereo, A-Max. Neither changed the increasingly grim realities.
Of the 235 HD-AM stations, all but about 50 are owned by Big Group Radio which invested in iBiquity and therefore has its own agenda. About half of the remaining 50 are publicly-funded NPR or University owned stations which reflexively embrace every new toy
There is implicit deception in this remark. "Publc" radio, NPR/PRI get the vast majority of it's funding from private individuals, corporate gifts and NPR itself gets alot of it's income from member station dues which are astronomical here in New York and other major cities.
To my knowledge, iboc is the first major change in transmission implemented by these stations since the FM's went stereo some 40 years ago.
Non-comms have a generally hi-end audience, one that is likely to notice and buy into technology. The stations see as a way to improve the quality and scope of offerings (FM) and those with AM's have obvious motivation.
I would say that's great - and rotsa ruck getting that "50-to-dead" demo to invest in HD radios
Sadly, that
is the audience for AM these days.
AM broadcasters - I happen to be one - never "demanded they be included in ANY new digital transmission scheme." What we actually wanted was one that WORKS - not just "any" one
For a republican you're being remarkably "Clinton-esque"
AT the time AM broadcasters demanded inclusion in what was orginally envisioned to be an FM system, only two criteria had been established: it had to be compatible with existing radios and, address the sonic handicaps of analog AM.
Lino