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Good Write Up by Rodney Ho on 97-1 The River

A

acheron1982

Let me say up front that I enjoy classic rock and listen to lots of different classic rock stations around the country. 97.1 The River has added ARTIST to their playlist but have NOT added actual songs by each artist. In otherwords, The River, with the exception of Sunday nights, continue to only play the cream of the crop when it comes to each artist.

Rush had more than Tom Sawyer as a hit. Why don't you hear from Jethro Tull? How about Emerson Lake and Palmer and Yes. Progressive rock has been forgotten on 97.1 The River.

When I say deep cuts, I don't mean play obscure stuff form artist that never made it to radio but there are several songs that Rush had, for example, that made it to radio but The River does not play (unless it's a 500 countdown or something).

http://www.accessatlanta.com/weblogs/radio-tv-talk/2013/jul/11/971-river-sets-its-toes-1990s/
 
Would you agree it's a classic hits/classic rock hybrid? It really does not set well as a classic hits station but as you said, this is no Z93 or 96Rock. For that matter, to compare it to today's classic rock stations; It's no KSHE in St. Louis or WSKZ in Chatannoga.
 
acheron82 said:
Let me say up front that I enjoy classic rock and listen to lots of different classic rock stations around the country. 97.1 The River has added ARTIST to their playlist but have NOT added actual songs by each artist. In otherwords, The River, with the exception of Sunday nights, continue to only play the cream of the crop when it comes to each artist.

Rush had more than Tom Sawyer as a hit. Why don't you hear from Jethro Tull? How about Emerson Lake and Palmer and Yes. Progressive rock has been forgotten on 97.1 The River.

When I say deep cuts, I don't mean play obscure stuff form artist that never made it to radio but there are several songs that Rush had, for example, that made it to radio but The River does not play (unless it's a 500 countdown or something).

http://www.accessatlanta.com/weblogs/radio-tv-talk/2013/jul/11/971-river-sets-its-toes-1990s/
Click to expand...

Which is why I am glad there is SiriusXM, and I listen daily. ;)

http://www.siriusxm.com/classicrewind ;D
 
Wow, the River's ratings are basically the highest they've been in the station's history and you're mad that they're not playing deep Rush cuts or more "Vietnam-era" rock? Seriously guys?

You know why they're not playing those songs? Because they don't test. That's how it works. They play music that's researched for a reason.... it works.

RadioHasGoneToTheDogs... every post since you joined last week is negative about how much you hate radio. So, why register a username for a radio discussion board? Just to complain about how everything "sucks"?
 
It's him! I actually miss him though so you guys back off on him. He knows what he wants and he hasn't got it yet. If it was not for Radio 105.7, I'd be still sticking pins into my voodoo doll of Justin Bieber with his Power 961 shirt on! :p
 
acheron82 said:
Let me say up front that I enjoy classic rock and listen to lots of different classic rock stations around the country. 97.1 The River has added ARTIST to their playlist but have NOT added actual songs by each artist. In otherwords, The River, with the exception of Sunday nights, continue to only play the cream of the crop when it comes to each artist.

Rush had more than Tom Sawyer as a hit. Why don't you hear from Jethro Tull? How about Emerson Lake and Palmer and Yes. Progressive rock has been forgotten on 97.1 The River.

When I say deep cuts, I don't mean play obscure stuff form artist that never made it to radio but there are several songs that Rush had, for example, that made it to radio but The River does not play (unless it's a 500 countdown or something).

http://www.accessatlanta.com/weblogs/radio-tv-talk/2013/jul/11/971-river-sets-its-toes-1990s/
Click to expand...

As Rodney said, River has gotten harder, deeper, and newer. Yes, you hear "Tom Sawyer" way too much, but for a while they were playing "Subdivisions", for example. I still think they use the Cox "turn and burn" method they used to use for B98.5 when they had an older playlist--burn a bunch of songs, do a ballroom test, and then replace the burnouts, and repeat--now with a larger playlist.

When River first flipped, they were playing a very thin playlist of softer classic rock and some material that was simpatico but really didn't qualify as classic AOR, like Stevie Wonder. Not "classic hits" as a euphemism for oldies, but basically the most popular AOR tracks from years past.

Nowadays, they are full-bore classic rock, with most of the poppier stuff gone (except for Billy Joel and Elton John), replaced by a harder and newer playlist (Rock100.5 going mainstream AOR helps).

And, sorry boomers, you're not getting 60s album rock back. That stuff is 40+ years old and out of the demo. Even the 70s stuff is getting thinned out.

It is interesting that the oldest playlist in most markets is on a classic rock station, and not an oldies or true "classic hits" station. Even "Jack" type stations have modernized their playlist to center on the 80s and 90s.
 
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