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goodbye frank?

B

backinblack

Guest
word is, Frank fm will go away 3/31/09. it will be replaced with a Christian format by the Owners of
WDAC Lancaster. Can anyone confirm this?
 
yep. i just got wind of this too from a very reliable source. seems to be true. it's all a big "whatever" to me. corporate radio at its finest. but do we really need to have religious back on such a huge signal? what a waste. i believe in God and worship on Sundays but I can't bear to listen to religious radio for more than 5 minutes. it's all so forced and phony. i'm sure the 10 listeners religious on 107.5 had though will be very happy and i'm sure they'll be celebrating the fact that another secular format has failed on 107.5. almost an identical story to what happened in the early 90's. bizarre.
 
Well, my timing was off a few months, but apparently the financial state of Nassau Broadcasting is no exaggeration.
Keep hearing rumors of sales for certain parts of their clusters. They are hurting and it shows. The Frank experiment was another poorly executed, cookie cutter strategy by Nassau, that never took off, despite all their hype.
It is ashame that the signal is going back to all Christian radio, and right now is not a time when companies are looking to expand their portfoloios. Guess God is here to stay, which, given the times we're in, isn't necessarily a bad thing.. Amen!
 
A question....what about Nassau's deposit to purchase Frank? Wasn't it millions of dollars? Do they lose this. If they do, wow, that's a big hit that would put many companies down. Another question, what becomes of the Lehighton and Trenton AM stations running the old WBYN format?

KF
 
I always thought Frank was killing Y-102 in the ratings, how can the heritage Y dethrone all competition, Y sounds like crapola...... I remember this happening years ago when another station similiar to the Y took them on, then in time went religious...can anyone confirm this....maybe it was on 107.5 it was contemporay sounding...
 
;).April 1st? This is normally a great day for format flips & PR stunts for stations.At the moment,this "news" has woken up a very quite board of late. Let us wait & see shall we.
 
I don't think this is a joke...frank fm people are already contacting stations about jobs.
 
If true, congratulations to the gang at Y-102 for warding off another potential threat (as mild as it turned out to be). To one of the posters above you don't have to understand Y-102....just know that it works....brilliantly!

I guess whoever created 102.5 back in 1979 knew what he was doing.... :D ;D :eek: ::)
 
Frank Never killed Y in the ratings. They were a #2 or 3 station for all 3 years. And yes, in 1989, 107.5 switched from Christian to AC as WYCL. That failed and the station went back to religion. Now 107.5 goes back to Christian again.
Maybe it is God's will!
 
It's a shame that the owners of this station were not able to suck big dollars out of those Nassau fools.

Seriously, $22 Million? That would have been the radio equivalent of taking candy from a baby.

A blind, deaf, mute and brain-dead baby.
 
Well... at least the signal won't go dark.

Frank wasn't able to guilt advertisers into parting with their cash like Gawd is able to.

And then again, maybe it is a stunt, seeing as it's so near April 1st. Maybe they're going "All Polka - All The Time" and giving WGPA a run for their money... ;D

Plus it will be interesting to hear what the AM in Lehighton will be up to since Nassau does own that one outright. Maybe WDAC & Company will be LMAing from Nassau...? And another signal will stay on the air.

Will be interesting to hear what happens... (Could it be a simal of The Hawk in Easton? Hummm)

RD
 
regarding the comments from sms89. as another poster stated on this subject, you may not like the station or the talent, but frank never came close in morning drive. it is what it is, and they win. would you suggest Y102 hire franks morning show instead? Not likely.
 
what's amusing is that about 20 years ago, shortly after the short lived secular format failed and religious came back the first time, the religious station handed out booklets at places like diners about the history of the station. in it, they made the come back of religious over a secular format sound like it was God's will and good won over evil. so i predict that the same thing will happen here. all 10 fans of religious on 107.5 will be thrilled and the new station will be saying things like "God won over secular again!" yet think about it. the station during the past few years was still owned by the religious folks who LMA'd it to Nassau. when it came to the bottom line, the religious outfit didn't think twice about allowing it to go secular. so if i hear celebrations that good won over evil when this format flip happens, i'm gonna wanna pull my hair out. ::)
 
From what I've heard, most, if not all of the programming and support staff at Frank were let go, with a few exceptions in sales, who were given options to go work for other clusters in the company. The few holdovers who stayed with Frank when it transitioned from Christian music in 2006, were retained to help re-start the format on April 1.

I understand that there are people on here who love to toot the horn for Y102, but I honestly don't get it. Neither station was really much to write home about. The only thing that really made a difference was the hertiage that Y102 had/has. Granted, that's a big piece of the puzzle, but Y102 did nothing more than just sit there for 3 years and watch Frank try to fight an uphill battle. Nassau took a shot with the Classic Hits format because of their success with in their other clusters, namely Portland, Maine, where the station gets decent numbers. Unfortunately in Reading, it didn't work out as well. But as far as sitting here and saying that Y102 won another battle, well, it was really just Y102's battle to lose. Like I said, all that Al Burke and Co. had to do was sit there and watch. Nothing more. It's like trying to get Berks Co. to switch from Coca Cola, which has been there for a hundred years, to ABC Cola, which was new start-up. Even though ABC and Coke taste EXACTLY the same, you're going to stay with Coke because it's all that you know.
 
Ned Braden said:
From what I've heard, most, if not all of the programming and support staff at Frank were let go, with a few exceptions in sales, who were given options to go work for other clusters in the company. The few holdovers who stayed with Frank when it transitioned from Christian music in 2006, were retained to help re-start the format on April 1.

I understand that there are people on here who love to toot the horn for Y102, but I honestly don't get it. Neither station was really much to write home about. The only thing that really made a difference was the hertiage that Y102 had/has. Granted, that's a big piece of the puzzle, but Y102 did nothing more than just sit there for 3 years and watch Frank try to fight an uphill battle. Nassau took a shot with the Classic Hits format because of their success with in their other clusters, namely Portland, Maine, where the station gets decent numbers. Unfortunately in Reading, it didn't work out as well. But as far as sitting here and saying that Y102 won another battle, well, it was really just Y102's battle to lose. Like I said, all that Al Burke and Co. had to do was sit there and watch. Nothing more. It's like trying to get Berks Co. to switch from Coca Cola, which has been there for a hundred years, to ABC Cola, which was new start-up. Even though ABC and Coke taste EXACTLY the same, you're going to stay with Coke because it's all that you know.
Click to expand...

VERY well put. echoes my feelings exactly. frank was no worse than Y-102 and I find it amusing that people are saying Y-102 is victorious. Frank put out a product no worse than Y. it's just like you said. berks county is not the most adaptable to change. Y-102 would be #1 if they aired a guy burping 24 hours a day.
 
so let me get this straight. 3 years ago, posters like you said that y102 sucked and frank was going to beat them. fast forward to 2009, and y102 is still around, and frank has failed, and you don't see that as a victory? Y102 made a lot of changes in their programming to counter frank's fake postioning statements. Y added hundreds of classic rock songs and cut their currents from 40 to just a few. Frank's music was boring and repeated way too much. ask someone other that a disgruntled radio guy, and they will tell you the same thing. Go to a concert or bar in berks, and ask a regular radio listener what they thought of Frank, or why they like Y102. I even remember a post that was a want ad, that said, "Help Us dismantle a heritage cc station". They didn't! They failed! You just don't understand why
y102 is supported by the people of Berks.Do you even live in this county? or are you up there in the much bigger market of allentown, where of course, everything is better.

I could care less if Y102 is a winner, or that frank failed. I just wanted to set the record straight on a few things.
 
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