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Goodbye Hot 106
- Thread starter shutupandlisten
- Start date
MassMusicMan
Banned
Why would they?
Saw this on Facebook from RAMP: (Source:
)
The Halloween tunes wrapped up at midnight. Went from ‘Psycho Killer’ into an ID, then into ‘Morning Dew.’
Perhaps with some help from The Pike? Or perhaps WMOS The Wolf, which is already in the building?
WBRU was a fantastic station, it was my go-to for my summer trips to RI. There's basically nothing on the radio driving from all the way from NYC to Boston anymore. So many stations playing the same boring things including classic rock already, which now seems like it will be duplicated by 106.
Hmmm... classic rock. The market already has HJY as well as rimshot coverage from WZLX. I would have thought they'd put WPRO on 106.3 to help fill in coverage gaps from 99.7. 106.3 would definitely fill in north of Providence, the Attleboros, Blackstone Valley, and the Woonsocket area, which is home to translators on 99.5 and 99.9, essentially wiping out whatever signal 99.7 has left at that point.
WPRO doesn't need the help. They're doing just fine with their existing coverage. Cumulus has the experience of putting an AM on an FM signal. They just did it in Dallas with WBAP. The result was actually a big drop in ratings, as well as the loss of revenue from what the FM signal made before the flip.
Classic Rock... Seems like another brilliant Cumulus move.
Safe move, in that advertisers support it even on second stations in a market. Most musical formats target women, and since active rock and alt listeners are saddled by Madison Avenue with the stereotype of "cynical slacker in mom's basement with a job at McDonald's," classic rock is the best way to reach men who don't like country (which skews country, too, but not as heavily as CHR and AC) or sports while also billing well.
FYI: They have three stations in the Top 5.
Just noticed a brainfart in my last entry, too late to correct. Country radio, of course, skews female. Although I suppose some critics of today's country music might say that a country station that plays "real" country music skews country.
Not hard with two of the three formats. I'll give them credit for the AM.
Yes, a marginal metro signal with the same format as a powerhouse - advertisers will flock there. How about give them something they don't have?
So, the only format competitor to WCTK (Cat Country) is Boston centric WKLB.
Country, perhaps?
Country, perhaps?
Did you see post #23 in this thread?
Getting and keeping an audience isn't a given regardless of the format.
Does WJMN (“Jamn’ 94.5”) still have a presence in Providence? Their signal does come in good around Southern New England.
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