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Goodbye Wave?
- Thread starter crainbebo
- Start date
Definitely an interesting concept. However, if you are indeed targeting female millennials (people born in the 80s and 90s), then wouldn’t an adult-leaning CHR be the best option format-wise?
That's kind of what Hot AC has become. They will play fewer currents than a CHR, more recurrents, and even play an early 2000s gold or two an hour. CHR would also play their currents more frequently than Hot AC. There's also more tempo in Hot AC than traditional AC. But yes, it's music for Y2K.
I'm a woman born in 1985, and my choice of station when I get in the car tends to be the local straight-up Hot AC. CHR is too young for me nowadays, but I'm not ready to move across to AC or Soft AC because I like being awake while driving. Some of these "modern AC" type formats try and be far too clever for their own good and end up sounding weird and disjointed - are they Hot AC, are they Soft AC?
It sounds quite disjointed. I’m not sure the same audience who likes Of Monsters and Men and Cold War Kids has any appetite for Dan & Shay and Maren Morris, as I’ve heard multiple times already. Either do a straight up Alternative/AAA or straightforward Hot AC. The two together don’t sound good together, and Modern AC has failed in market after market because of this.
Could JenY wave (no pun intended) goodbye in 2022?
Some think smooth jazz could return (unlikely though), but more could see Soft AC launch, even though it's already on WAKR in Akron.
Some think smooth jazz could return (unlikely though), but more could see Soft AC launch, even though it's already on WAKR in Akron.
Nearly 2 years later, after numerous music modifications, the station has never even pulled a .1% share in ANY Cleveland PPM. It’s running jockless and format change rumors are expected. And, that would be the wise move.
The Jeny 107.3 format creator and brainchild, Jeff Lynn, Operations Manager, was let go a couple weeks ago. Jeny was a disaster. And Jeff let go several popular, longterm on air people in the cluster, for seemingly no good reason. Foolish moves.
Very doubtful they go back to smooth jazz.
The Jeny 107.3 format creator and brainchild, Jeff Lynn, Operations Manager, was let go a couple weeks ago. Jeny was a disaster. And Jeff let go several popular, longterm on air people in the cluster, for seemingly no good reason. Foolish moves.
Very doubtful they go back to smooth jazz.
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Is it that they have no listeners or that they don’t subscribe? Remember, The Wave didn’t show up in the numbers for five or six years before flipping.
No way this goes back to Smooth Jazz, but I expect them to either flip or be sold to a Jesuscaster in 2022.
No way this goes back to Smooth Jazz, but I expect them to either flip or be sold to a Jesuscaster in 2022.
That's a funny topic: Cleveland is a three-owner market: iHeart, Audacy, and Urban One.
Between Audacy and Urban One, who would flip to rock? Or who would you prefer? Audacy?
Neither Urban One or Audacy is likely to flip to rock. Audacy would likely keep it Alternative or go Classic Hip Hop, while perhaps Urban One promotes its Gospel station or goes R&B oldies. That said, neither of those two seem to be buying lately, hence why I think this gets sold to EMF, Moody, or some other Jesuscaster.
Flipping this station to rock would cannibalize co-owned WONE.
Not necessarily. WONE is Classic Rock. A well-executed Rock station, such as The Blitz in Columbus, would likely not siphon off too many listeners. Co-owned Classic and Active Rock stations do really well in places like Minneapolis, Detroit, and Philly.
Plus, WONE isn’t much of a ratings player in Cleveland, so there’s not too much to worry about here. Even if it slightly cannibalizes WONE in Akron, the billing that comes from a decent performer in Cleveland should more than make up for it.
A think a Blitz-type station could work in Cleveland. Plus, the other Active Rock station is more focused on talk shows and sporting events than music.
One of the problems with JenY was that the #WhoIsJeny campaign had so much buzz, that it became a letdown when the new station was announced. A lot of people could not figure out that jenY was a play on Gen Y (Generation Y) and the playlist/format was anything but millennial. Those who sampled the station didn't stay long.
Mixing the new Pearl Jam with one that over played Justin Bieber/Dan + Shay duet was a bad move and a trainwreck. Then when the switch to Alternative came, it was still a pop-sounding station with very little rock product and even less classic Alternative product.
I think before a big change takes place, some gradual ones will go into play, and that may include dumping the jenY name for good.
One of the problems with JenY was that the #WhoIsJeny campaign had so much buzz, that it became a letdown when the new station was announced. A lot of people could not figure out that jenY was a play on Gen Y (Generation Y) and the playlist/format was anything but millennial. Those who sampled the station didn't stay long.
Mixing the new Pearl Jam with one that over played Justin Bieber/Dan + Shay duet was a bad move and a trainwreck. Then when the switch to Alternative came, it was still a pop-sounding station with very little rock product and even less classic Alternative product.
I think before a big change takes place, some gradual ones will go into play, and that may include dumping the jenY name for good.
Audacy is capped out at four full-power FMs. Unless they want to give up a signal like 92.3 for 107.3.
The maximum number of full-power FMs is five, so Audacy could pick up 107.3 if they wanted it.
Owning radio stations today with the reasonable expectation to be highly profitable is not for the faint of heart. The monthly overhead/cost of a reasonably size, fairly paid on air, office, and sales staff (not even mentioning other necessities) is simply too high -vs- realistic levels of advertising revenues, for many, many stations. And, you can only automate so much. Radio has a expenses -vs- revenue challenge...not programming or audience size.
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