Could google buy Clear Channel???
Maybe?
What are your thoughts?
Here is a link to the article. http://p076.ezboard.com/fpoliticalpalacefrm72.showMessage?topicID=665.topic
I'm not sure on the rules of putting an article, but here is part of it:
Nov. 02, 2006
By Jeffrey Yorke
Google Audio has been on a hiring spree during the past 60 days, taking on high profile radio sales people in such big markets as New York, Washington, D.C., Baltimore, Atlanta, Chicago and Los Angeles. And apparently, the new hires -- perhaps as many as 100 -- are getting packages far fatter than typical radio gigs. So what’s Google Audio doing building a robust sales force “with virtually no inventory of any real significance right now?” wonders RBC Capital Markets media analyst David Bank. Bank and his team of analysts and associates have discovered this Google Audio ramp up while conducting their usual Channel Checks and now believe that Google's operation, also doing business as dMarc, may be ”getting ready to storm the beaches” of Radioland.
”We think Google is looking to move in on the very addressable and very large local prime inventory radio market but needs a means to acquire quality inventory,” writes Bank in his research comment released Wednesday. “With an estimated $15.6 billion in local spot revenue in 2005, we think Google is looking to move in on the very large local radio market both as a complement to its nascent efforts in local search, as well as an extension into a more diversified revenue stream.”
Maybe?
What are your thoughts?
Here is a link to the article. http://p076.ezboard.com/fpoliticalpalacefrm72.showMessage?topicID=665.topic
I'm not sure on the rules of putting an article, but here is part of it:
Nov. 02, 2006
By Jeffrey Yorke
Google Audio has been on a hiring spree during the past 60 days, taking on high profile radio sales people in such big markets as New York, Washington, D.C., Baltimore, Atlanta, Chicago and Los Angeles. And apparently, the new hires -- perhaps as many as 100 -- are getting packages far fatter than typical radio gigs. So what’s Google Audio doing building a robust sales force “with virtually no inventory of any real significance right now?” wonders RBC Capital Markets media analyst David Bank. Bank and his team of analysts and associates have discovered this Google Audio ramp up while conducting their usual Channel Checks and now believe that Google's operation, also doing business as dMarc, may be ”getting ready to storm the beaches” of Radioland.
”We think Google is looking to move in on the very addressable and very large local prime inventory radio market but needs a means to acquire quality inventory,” writes Bank in his research comment released Wednesday. “With an estimated $15.6 billion in local spot revenue in 2005, we think Google is looking to move in on the very large local radio market both as a complement to its nascent efforts in local search, as well as an extension into a more diversified revenue stream.”