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Google To Require All Advertisers To Verify Identities

Y2kTheNewOldies

Y2kTheNewOldies

https://www.mediapost.com/publicati...require-all-advertisers-to-verify-identi.html


Google plans to soon require all advertisers to provide proof of their identities as well as the countries where they do business, in hopes of providing consumers with more insight into online advertising.

By this summer, Google will display that information to consumers in its “Why this Ad” menu. The information will be available for all search and display ads on Google's properties -- including YouTube and the Google search engine -- as well as ads that Google shows on outside publishers' sites.
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Google owned venues such as Youtube and Blogger are affected by the advertising policy.
 
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