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Grammy Viewership Down 9%

T

TheBigA

Audience for the Grammy Awards were down 9% this year compared to last year:

variety.com

Grammys Draw 15.4 Million Viewers on CBS, Down 9% From Last Year

The Grammys pulled in 15.4 million viewers on CBS in 2025, per Nielsen. That's down 12% from last year's linear ratings.
variety.com variety.com

To be honest, there really weren't any must-see performances. In the past, the TV show promoted unique duets. Last year, Luke Combs sang his crossover hit Fast Car with the song's original singer, Tracy Chapman. That was a very unique moment. Nothing like that this year. The big winner, Beyonce, was present, but didn't perform. Same with Taylor Swift.

That’s down 9% from last year’s Grammys, which brought in 16.9 million viewers on CBS, per Nielsen Live + Same Day ratings. (The 2024 Grammys marked a 34% increase from the year before.) Those figures do not include streaming and online viewership from Paramount+, CBS.com and the CBS app.
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On the other hand, they report over 100 million social interactions. In that way, they were a success.
 
Not very surprising that ratings continue to dwindle. People are likely fatigued by vapid Award Shows.

It will be interesting to see the Super Bowl ratings. If you read social media--there is whining about the NFL is rigged, the league wants Taylor Swift and the Chiefs to win, and other threats to boycott. Quite a lot of nonsense. Some people hated when the Patriots were winning for 20 years. Ratings may fluctuate some, but the Super Bowl will always deliver a huge number...
 
tbolt909 said:
Not very surprising that ratings continue to dwindle. People are likely fatigued by vapid Award Shows.

It will be interesting to see the Super Bowl ratings. If you read social media--there is whining about the NFL is rigged, the league wants Taylor Swift and the Chiefs to win, and other threats to boycott. Quite a lot of nonsense. Some people hated when the Patriots were winning for 20 years. Ratings may fluctuate some, but the Super Bowl will always deliver a huge number...
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Which makes no sense. Philadelphia is a major city, but Kansas City is a comparatively small market. If the NFL were rigged, the Giants would win the Super Bowl more often than they do.
 
Identnut said:
Which makes no sense. Philadelphia is a major city, but Kansas City is a comparatively small market. If the NFL were rigged, the Giants would win the Super Bowl more often than they do.
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Conspiracy theorists aren’t exactly renowned for being the brightest bulbs on the Christmas tree.

That said, it’s also a logical fallacy that “I don’t like what I think are vapid shows” extrapolates to “that’s why ratings went down year over year.” Problem 1, ratings are not total viewership in today’s world, let alone interactions through social, etc. Problem 2, there was a significant difference as pointed out year to year: a lack of a buzzworthy collaboration or performance. Some years you’ll get those, some years you won’t. Such is life.
 
if the NFL was rigged, we'd have 2 big market teams in the SB every year (like Jets-Cowboys this year), but unlike the other leagues, the NFL doesn't need the teams from the biggest markets for big ratings, players can be national stars in small markets
 
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nomadcowatbk said:
if the NFL was rigged, we'd have 2 big market teams in the SB every year (like the Jets), but unlike the other leagues, the NFL doesn't need the teams from the biggest markets for big ratings, players can be national stars in small markets
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The NFL is the one truly national sport in the US. Small markets like KC, Buffalo, and Green Bay have an equal chance to compete against big market teams. Especially when you consider the fact that, at least right now, most big market teams (Both New Jersey New York City teams, both LA teams, the Chicago Bears, New England Patriots, the SF 49ers, and especially the Dallas Cowboys) stink on ice right now.
 
KeithE4 said:
The NFL is the one truly national sport in the US. Small markets like KC, Buffalo, and Green Bay have an equal chance to compete against big market teams. Especially when you consider the fact that, at least right now, most big market teams (Both New Jersey New York City teams, both LA teams, the Chicago Bears, New England Patriots, the SF 49ers, and especially the Dallas Cowboys) stink on ice right now.
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Kansas City isn't a small market. The Chiefs are getting criticized by many simply because they have been to 7 consecutive AFC Championships and 5 Super Bowls in the past 7 years. The Patriots got the same hatred when they dominated for 20 years. Many people are whining and crying about rigged games (probably luckless gamblers).
Some folks hate sustained excellence when it's not their team doing the winning.

Some people think the NFL likes stories. When the Giants beat the undefeated Patriots in the Super Bowl or when New England beat Atlanta after trailing 28-3, people said it was scripted. There is no shortage of conspiracy theories these days.

Dallas gets the most Prime Time games even when the team is bad. They get ratings. Both LA teams made the playoffs this year. Fantasy Football and stats seem to be more popular than actual outcomes of games anyway these days...
 
tbolt909 said:
Kansas City isn't a small market. The Chiefs are getting criticized by many simply because they have been to 7 consecutive AFC Championships and 5 Super Bowls in the past 7 years. The Patriots got the same hatred when they dominated for 20 years. Many people are whining and crying about rigged games (probably luckless gamblers).
Some folks hate sustained excellence when it's not their team doing the winning.
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Agree with everything except the part about KC being a small market. It is, by NFL standards. Only 10 of the NFL's 30 markets are smaller. (32 teams total, but NY and LA have two each)
 
CTListener said:
Agree with everything except the part about KC being a small market. It is, by NFL standards. Only 10 of the NFL's 30 markets are smaller. (32 teams total, but NY and LA have two each)
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Should have said KC is a medium market. Jacksonville, Buffalo, and Green Bay are the smallest in the league. The brain dead Buffalo mafia fan base are the ones crying the loudest now about "rigged" outcomes. Maybe Scott Norwood missed the infamous "Wide Right" field goal in the Giants - Bills Super Bowl on purpose for a gambling payday? Fans float all kinds of crazy BS.

The NFL is driven by star players. Most people can only name one of two players on each team. Nobody cares about offensive or defensive lineman. Getting this back to the Grammys, it's essentially the same thing. Creating Mass appeal "stars" is what drives ratings...
 
tbolt909 said:
Should have said KC is a medium market. Jacksonville, Buffalo, and Green Bay are the smallest in the league. The brain dead Buffalo mafia fan base are the ones crying the loudest now about "rigged" outcomes. Maybe Scott Norwood missed the infamous "Wide Right" field goal in the Giants - Bills Super Bowl on purpose for a gambling payday? Fans float all kinds of crazy BS.
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Has there ever been a legitimate game-fixing incident in NFL history? I can't even recall one in college football. Basketball and soccer history, on the other hand, are full of proven, prosecuted and punished fixes -- including a crooked NBA ref -- yet people keep watching and betting on both sports.
 
CTListener said:
Has there ever been a legitimate game-fixing incident in NFL history? I can't even recall one in college football. Basketball and soccer history, on the other hand, are full of proven, prosecuted and punished fixes -- including a crooked NBA ref -- yet people keep watching and betting on both sports.
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Legitimate? That would mean someone would have to confess to it. Many people think the refs are corrupt or incompetent (or both). Since the NFL starting using replays to change calls, it has opened a Pandora's Box. It hasn't really improved things. In the old days, they just played on. Now, they have to scrutinize every other play for 5 minutes without fixing anything.

The Refs are just part of the spectacle. It gives people something else to gripe about. The NFL used to distance itself from gambling. Now they embrace it. Last year, the Super Bowl was in Vegas. This year it's in the New Orleans CAESARS SUPERDOME.! Hard to pass up all that gambling advertising money...
 
I watched The Grammy's on & off the final hour I watched it for who won the award or if I interested in the performance if I wasn't interested I'd have it in the background. I think clips of awards shows do better for those that are only interested seeing an artist or group performing from social media platforms in my opinion than sitting 3+ hours of an award show. In my opinion The Grammy's should be 3 hours doesn't need to be 3+ hours in my opinion.
 
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