Granite Ridge Outsourcing

[nocoradio]

I've heard from a couple of reliable sources inside the CC cluster that the company (and many at Granite Ridge) are working on implementing a new massive syndication project aimed at replacing most or all local DJs and MUsic Directors. Local stations will import a log generated elsewhere that includes generic DJ breaks. The DJ won't mention the station, just song/artist/Last night's Dancing w/the Stars blather, etc. All local station identification will come in the form of promos and produced IDs between songs and before and after commercial breaks. This is already in place in several other cities. What makes this possible? PPM. With PPM, recall is less important, because the box knows what station you're listening to, and for how long. With San Diego in the testing phase with PPM, set to replace diaries this Summer, and the CC General Managers winging their way to another meeting where they will likely be handed another flash drive containing "instructions," look for a number of CC/SD stations to subscribe to these formats in a can.

 

[SDRadio]

True.

The only local shows will be on other stations. Morning drive will become very thin at CCU stations. If you are an ampersand ....


Stay Tuned.

 

[Radio3787]

Would the money CC saves by doing that be more than the advertising $'s lost by local clients not being able to buy Endorsements, Live Mentions, Remote Broadcasts, Local Appearances, etc. ?

Or did CC even think about that?

 

[Bob_Hudson]

Would the money CC saves by doing that be more than the advertising $'s lost by local clients not being able to buy Endorsements, Live Mentions, Remote Broadcasts, Local Appearances, etc. ?

I think most of those are gimmicks at best and really how many local hosts can give an endorsement that means anything? As for live appearance, heck they send out the minimum wage kids (or interns) from the promor department to hang up a banner, park the van in front of the client's business and hand out some movie passes.

 

[davideduardo]

. With San Diego in the testing phase with PPM, set to replace diaries this Summer, and the CC General Managers winging their way to another meeting where they will likely be handed another flash drive containing "instructions," look for a number of CC/SD stations to subscribe to these formats in a can.

San Diego ended the panel setup and test phase two weeks ago. They are now in pre-currency measurement, with a first monthly report due in about 5 weeks. June will be the first currency report, but at that time the pre-currency reports get released to all users, not just stations, and can be employed for trending.

 

[davideduardo]

Would the money CC saves by doing that be more than the advertising $'s lost by local clients not being able to buy Endorsements, Live Mentions, Remote Broadcasts, Local Appearances, etc. ?

Endorsements can be done by the voice tracker or syndicated talent as easily as with a local talent. Live mentions are generally not live any more for legal reasons... so they can be done as drops. And many stations realize remotes are often better attended with a station mascot (a promo guy in a bunny suit, or whatever) or a party mixer and a bunch of raffles or prizes and games.

All of these have solutions, often better than the "that's the way we always did it" practices of the past.

 

[elchupacabras]

I've heard from a couple of reliable sources inside the CC cluster that the company (and many at Granite Ridge) are working on implementing a new massive syndication project aimed at replacing most or all local DJs and MUsic Directors. Local stations will import a log generated elsewhere that includes generic DJ breaks. The DJ won't mention the station, just song/artist/Last night's Dancing w/the Stars blather, etc. All local station identification will come in the form of promos and produced IDs between songs and before and after commercial breaks. This is already in place in several other cities. What makes this possible? PPM. With PPM, recall is less important, because the box knows what station you're listening to, and for how long. With San Diego in the testing phase with PPM, set to replace diaries this Summer, and the CC General Managers winging their way to another meeting where they will likely be handed another flash drive containing "instructions," look for a number of CC/SD stations to subscribe to these formats in a can.

Nothing new here. Before CC got out of the smaller markets a couple of years ago, they sent the same music list to each station based on format. I can remember living between two markets, tuning into two CC country stations (one from each market), and hearing the same song.

 

[SDRadio]

Nothing new here. Before CC got out of the smaller markets a couple of years ago, they sent the same music list to each station based on format. I can remember living between two markets, tuning into two CC country stations (one from each market), and hearing the same song.

Wasn't this tried in Austin and the DJ's fed other stations in the Texas area? Spoke and wheel.

Outside of Chip Franklin, all of KOGO's weekdays shows are syndicated! Yes, I know Jack Rice is on; but it is only an hour.

 

[Bob_Hudson]

Nothing new here. Before CC got out of the smaller markets a couple of years ago, they sent the same music list to each station based on format. I can remember living between two markets, tuning into two CC country stations (one from each market), and hearing the same song.

Wasn't this tried in Austin and the DJ's fed other stations in the Texas area? Spoke and wheel.

Outside of Chip Franklin, all of KOGO's weekdays shows are syndicated! Yes, I know Jack Rice is on; but it is only an hour.

Yeah it's gotten bad and now even local governments are copying Clear Channel: the La Mesa police department has decided that from now on their scanner frequenices will just re-broadcast police calls from San Diego.

 

[SDRadio]

Yeah it's gotten bad and now even local governments are copying Clear Channel: the La Mesa police department has decided that from now on their scanner frequenices will just re-broadcast police calls from San Diego.

Stop it Bob, you are pointing out the merely obvious and you'll make people think that all radio is in the toilet ....

Or:

The latest export of San Diego is crime to the surrounding areas; including la La Mesa. We'll be hip once we land the la LA city and county -- including their hideous and painful sales tax of 10.25 percent (starting July 1).

Dude! Please pass the white ear buds.

 

[Bob_Hudson]

Dude! Please pass the white ear buds.

Just some plain old bud would be nice for old times sake.

 

[Garrett]

I've heard from a couple of reliable sources inside the CC cluster that the company (and many at Granite Ridge) are working on implementing a new massive syndication project aimed at replacing most or all local DJs and MUsic Directors. Local stations will import a log generated elsewhere that includes generic DJ breaks. The DJ won't mention the station, just song/artist/Last night's Dancing w/the Stars blather, etc. All local station identification will come in the form of promos and produced IDs between songs and before and after commercial breaks. This is already in place in several other cities. What makes this possible? PPM. With PPM, recall is less important, because the box knows what station you're listening to, and for how long. With San Diego in the testing phase with PPM, set to replace diaries this Summer, and the CC General Managers winging their way to another meeting where they will likely be handed another flash drive containing "instructions," look for a number of CC/SD stations to subscribe to these formats in a can.

great...

 

[Garrett]

Nothing new here. Before CC got out of the smaller markets a couple of years ago, they sent the same music list to each station based on format. I can remember living between two markets, tuning into two CC country stations (one from each market), and hearing the same song.

Wasn't this tried in Austin and the DJ's fed other stations in the Texas area? Spoke and wheel.

Yes,
and Amarillo, and Lubbock, and Midland, and whatever other stations Clear-Channel acquired from Gulfstar. At one time, the night time jock on on Z102 in Lubbock also did the show on Power 106 in Midland. It was some misture of voice tracking and network. I'm not sure listestners could even tell (except when the wrong voice track ran for the wrong station, which did happen.)

 

[SDRadio]

misture
listestners

Could not find these in the M-W dictionary. Perhaps you need to include the link to the Texas dictionary.

"Ma! I have some misture in my eyes!"
"Sorry son, I'm on the listestners line talkin' to Aunt Mabel."

 

[RadeoEngineer]

This is also being done at Entercom. A guy in Dallas generates a Selector log and sends it to multiple stations. It's called "repeater radio."

 

[SuperRadioFan]

This is also being done at Entercom. A guy in Dallas generates a Selector log and sends it to multiple stations. It's called "repeater radio."

Jerry del Colliano wrote about this wonderful concept back in February:

http://insidemusicmedia.blogspot.com/2009/02/radio-is-anti-social.html

 

[SDRadio]

Jerry del Colliano wrote about this wonderful concept back in February:

http://insidemusicmedia.blogspot.com/2009/02/radio-is-anti-social.html

Classic Jerry:

Where is John Slogan Hogan’s Facebook page? Wouldn’t you like to “friend” him on Facebook? In the world of social networking almost everyone accepts a “friend” invitation but in the case of consolidators like Hogan, don’t place any bets.

 

[Garrett]

*mixture
*listeners

misture
listestners

Could not find these in the M-W dictionary. Perhaps you need to include the link to the Texas dictionary.

"Ma! I have some misture in my eyes!"
"Sorry son, I'm on the listestners line talkin' to Aunt Mabel."

 

[trixter]

This is also being done at Entercom. A guy in Dallas generates a Selector log and sends it to multiple stations. It's called "repeater radio."

Exactly!

 

[qunewsguy]

This sort of explains the experiment that's been going on over on XM radio for a few months now. After being DJ-less for years, the Kiss channel on there popped up with CC DJ's from across the country playing generic phone calls and talking current events. It actually passes about on par with what most Clear Channel stations are doing locally, save for local business name drops and stuff like that.

Heck, if instead of having people call in with comments and requests, they start telling listeners to text in (a la BBC radio over in England), they could easily fool a whole ton of teens into thinking they're actually still getting involved with the local station since nobody would actually expect a response.

On the technical end, replace the "Kiss - XM 21" ID's with local ones, add local breaks, and you've probably got Clear Channel's template for the nationwide syndicated stations.