Gray Forms New Sports And Entertainment Revenue Group
Gray Sports + Entertainment Sales is responsible for revenue generation of Gray-owned media and sponsorship assets. It’s led by Bill Lancaster, currently vice president of sales for both Raycom Sports and RTM Studios. He’s joined by Joel Lewin as senior director of revenue development.
Gray Television has formed a new sales and sponsorship entity called Gray Sports + Entertainment Sales to represent the company’s internal content production portfolio to brands and advertising agencies. The new group is responsible for revenue generation of Gray-owned media and sponsorship assets.
The company says that in addition to owning “the largest portfolio of top-rated local television stations and digital assets in the country,” Gray owns Raycom Sports, Tupelo Honey and RTM Studios. These three video production companies collectively produce hundreds of hours of sports and entertainment programming each year through live events, original content and branded entertainment for all types of platforms. Some of these properties include:
World Chase Tag, an emerging cultural phenomenon that combines the athleticism of parkour with the age-old game of tag.
The ACC Digital Network, the official home for all the best ACC digital, video and social content.
Origin Sports, bringing fans the biggest names in sports before they were stars.
PowerNation, America’s “most-watched automotive how-to programming.”
Full Court Press, hosted by Greta Van Susteren, a weekly program shining a light on the local impact of national politics.
The Song, a multi-genre music and entertainment series that shares the stories behind the biggest songs ever written and recorded.