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Gray TV To Launch Country Channel

When will we see an EDM Music channel? I'm dying for one already.
 
What it takes to do any music channel is to have a company that's got a connection with the music make a deal with a distribution system. That's what we have here. So Opry Entertainment owns the Grand Ole Opry. This is actually the same company that once partnered with Group W back in the 80s for something called The Nashville Network (TNN). It was very successful for a long time until Group W merged into CBS and the channel was merged with MTV Networks. So its likely that this will lead to the Opry getting back on TV, as well as other music venues in the Opry group.
 
What it takes to do any music channel is to have a company that's got a connection with the music make a deal with a distribution system. That's what we have here. So Opry Entertainment owns the Grand Ole Opry. This is actually the same company that once partnered with Group W back in the 80s for something called The Nashville Network (TNN). It was very successful for a long time until Group W merged into CBS and the channel was merged with MTV Networks. So its likely that this will lead to the Opry getting back on TV, as well as other music venues in the Opry group.

I'm not sure TNN was ever an unqualified success. It started in 1983, when country music was still an older-skewing genre and the crossover hits that Kenny Rogers, Eddie Rabbitt, Alabama, Dolly Parton, Crystal Gayle, etc., had been enjoying for the previous 3+ years were drying up thanks to MTV's influence on CHR. During the New Traditionalist years of 1988-93, it might have drawn a bit more interest from younger viewers, but I don't recall ever reading that the network was among the top cable channels or that advertisers were paying top dollar for time on TNN. I also recall that TNN spent money on programming that was out of proportion to its ratings -- a five-night-a-week variety show ("Nashville Now"), an excellent "Austin City Limits"-style folk/country/Americana show ("American Music Shop"), wall to-wall coverage of Farm Aid concerts, and several other music-intensive long-form shows to go with a morning video show that was hosted live!

If this programming was so successful, there's no reason for Viacom to start dismantling it almost from the moment it took over. It wasn't long before TNN stood for The National Network and had no country music content at all. The rebranding to Spike quickly followed.

I'm not sure this new planned network will resemble TNN at all. For one thing, the people who loved the old TNN are now largely in their 50s and older. For another, today's country acts make music much better suited for large arenas than TV studios, and a lot of them don't spend much time in Nashville other than to relax at home or record. The Grand Ole Opry has become largely a nostalgia show. As for music videos, I think it's been established that there is no salable viewership for those anymore, no matter the genre.

Is there something Gray can do with country music in its current state that would attract viewers and advertisers?
 
Gaylord Hospitality says they will reveal more in early May during an investor event, but the initial content for the subchannel won't be announced until just before launch in 2020.

My guess is the channel will consist of a lot of archival Opry programming. Maybe sharing some content with 650 WSM.
 
I'm not sure TNN was ever an unqualified success.

I never used the word "unqualified" in my post. I can come up with lots of qualifications to its success if you'll give me time. It was an early cable channel at a time when there were much fewer cable channels, and this particular channel had wide carriage, to that means a pretty high number of subscribers, which will make it successful. Just because the channel had subscribers doesn't mean it had viewers. But the amazing thing about TNN was the synergy it provided for the Opry, the Opryland Hotel, and the Opryland theme park, all located on the same property. So it was successful in driving viewers to visit the Opry, stay at the hotel, and go to the theme park. Of course that was before the hotel started charging $500 and more for basic rooms.

By the time Viacom took over, the Opryland theme park had been shut down and turned into a discount shopping mall. The Opry was aging in a very ungraceful way. The hotel had turned into a convention center. And the TNN programming had become expensive to create. They ran into a number of failures in prime time, and the whole thing was becoming a money pit. But for 15 years, it was a success, until it wasn't anymore, and that's when the merger happened, and TNN went away.

Since then, the surviving country channel, CMT, has become mainly a lifestyle channel with old rural movies and current reality shows. They do a weekly Top 20 countdown show, which is pretty much the only time they show country videos, and they do an annual awards show. That's about it.

Nowhere in my post do I say that this new collaboration will "resemble TNN." I doubt very much it will, because that model is simply too expensive for today's market. I just find it interesting that the content partner for TNN is getting back into the TV production business again for the first time in 20 years. The key thing Opry Entertainment has is a huge Nashville location, with TV production facilities, concert venues, and access to superstar talent. The Opry itself has spent the last ten years signing top level talent, including Keith Urban, Blake Shelton, Carrie Underwood, and more to their roster. They have built a group of themed restaurants with Blake Shelton that can also serve as a venue for TV shows. So they have two very important things involved in program productions: facilities and talent. Now all they need to do is come up with either shows or features that Gray can syndicate.

My theory is they will begin with short form features, similar to what Gray just did with Greta Van Susteren. For example: "Today In Country Music" or some country news feature. The feature would run in local news programming, and would have a built-in audience. I assume there will be a similar Hollywood feature coming at some point too. Yes they own the Opry archive and some of the TNN archive (that which didn't belong to independent production companies), but I doubt any of that has value. Another TNN producer attempted a similar OTT digital network (with the TNN name) a few years ago, and it was a total flop. They're better off focusing on providing original content to Gray broadcast TV stations, and see what else is developed between now and the launch next year.
 
Did TNN have Hee Haw, I remember it being on a lot when I was a kid. My Grandmother was an avid watcher of TNN back in the 80s. I seem to recall the network being taken off of our cable system for a few years.
 
Did TNN have Hee Haw,

It did, and ran the show until 1996, even though original production ended much earlier. TTBOMK Gaylord/Ryman doesn't own the full archive of the show. The first ten years were done by an outside production company. Gaylord took over in 1982.

I don't expect this new venture to utilize this 40 year old content. They seem very focused around new content creation.
 
CMT still airs music videos in the early morning hours only Viacom channel that does that as VH1 & MTV don't air music videos in the early hours.
 
The channel debuted on New Year's Day. It's primarily a digital channel for Gray TV and CBS stations. They say there'll be a streaming partner in the spring. Here's a press release:

NASHVILLE, Tenn., January 8, 2020 – Circle, the new country music and lifestyle television network that went on the air January 1, has launched a three-hour live morning show that features WSM-AM's popular Coffee, Country & Cody, hosted by Country Music Disc Jockey Hall of Fame Inductee and television personality Bill Cody.

Cody is also a regular announcer on the Grand Ole Opry. With Cody each weekday is his longtime show partner Charlie Mattos. They are joined by new entertainment correspondent Jo Smith, a Vanderbilt University graduate and former Sony recording artist.

Cody and his team start every weekday off with great music—country, bluegrass, Americana, Opry cuts, live studio guests, the latest news, entertaining features, social media interaction, lively talk and some surprises. The inaugural TV broadcast featured Country Music Hall of Famer Vince Gill.

Coffee, Country & Cody airs LIVE Monday – Friday, 7–10 a.m. CT/ 8–11 am ET. It will continue to be heard on WSM-AM, WSMonline.com and the station’s mobile app. The show is broadcast from a newly renovated studio at the Opryland Hotel.

“In my many years of hosting Coffee, Country & Cody at WSM, there have certainly been many industry firsts, unforgettable milestones and history-making moments," said Bill Cody. "To now have the opportunity to share them with a national television audience this large is truly monumental.”

“No better way to start the day than a cup of coffee and Bill Cody,” said Drew Reifenberger, Circle general manager. “Amazing things happen on that show – from artists being asked to sign to a label to hearing one of their songs on the radio for the first time – and you never know who’s going to show up. Now, we’re able to capture some of those magical moments and share them with even more country fans on-air and through social. Artists universally love Bill, and there’s no one better to do this show.”

Circle is broadcast in markets covering more than 50 percent of U.S. TV households via an over-the-air digital multicast network and cable television providers. Circle’s affiliates include Gray Television stations across 56 markets throughout the country as well as on stations in markets such as New York, Los Angeles, Philadelphia, Dallas-Ft. Worth, Tampa and Detroit through a separate distribution agreement with CBS Television Stations. More distribution deals and announcements will be forthcoming. For an updated listing of Circle’s broadcast affiliates and more information about availability in your market, please visit: www.circleallaccess.com.

Circle expects to launch a streaming premium service in Spring 2020.

Circle features original programming centered around artists and their music; hobbies; outdoor and offstage adventures; food; family; and friends. Circle will also offer entertainment news, documentaries and movies along with licensed programming and archival content.

Coffee, Country & Cody joins an initial slate of programs at launch including:

1. Opry: Beginning in February, Opry is a showcase of new live-recorded Grand Ole Opry performances each week. In the Opry tradition, this show will be a mix of today’s top stars, up-and-comers and all-time greats.

2. Fandom: The artist-fan relationship is unlike any other. Fandom is a series that explores the impact and intimacy of the artist-fan relationship from the perspective of fans as well as some of country music’s biggest stars, like Eric Church and Zac Brown.

3. Southern Weekend: Hosted by singer and musician Natalie Stovall, each episode will highlight the best in southern living by visiting notable attractions of the South including restaurants, museums, unique stores, and music venues. Country music artists will join in along the journey and share some of their favorite places.

4. Backstage at the Opry: Peek behind-the-scenes of the Grand Ole Opry, alongside artists as they go from rehearsals to the stage – and everything in between!

5. Craig’s World: Follow Opry member and Army Veteran Craig Morgan at home and on the road as he and his tight-knit family navigate triumphs and challenges while developing businesses, writing hit songs and balancing a country music career.

6. Authentic America: Hosted by veteran TV host Nan Kelley and her Grammy-nominated husband Charlie Kelley, Authentic America takes viewers on a two-wheeled version of the classic American road trip by way of backroads and rural routes exploring some of the country’s best kept secrets – including lesser known attractions, off-the-beaten path eateries, and most interesting of all, the people who make America one of the most colorful and eclectic nations in the world. Guests include Blake Shelton and Alabama.

7. Upstream: Join Elizabeth Cook as she invites artist guests to a new fishing location each episode. While the fishing may be good, the real catch is the conversation. Early guests include Cam and Shooter Jennings.

8. Opry Debut: Enjoy mini follow-documentaries that chronicle the moments and emotions that artists experience leading up to the memorable career milestone every country music artist dreams of achieving – their Grand Ole Opry debut. Debut’s include Opry NextStage 2019 picks Tennille Townes, Travis Denning and Riley Green as well as the Opry debut of Ashley McBryde.

9. The Write Stuff: Viewers get a peek inside the inspiration and creation of some of country music’s greatest songs. Join country music hit makers as they walk step-by-step – from the initial concept to the final chord – and share the key licks and lyrics that brought their stories to life. Episodes feature Little Big Town, Old Crow Medicine Show and Travis Tritt.

10. Opry Docs: Hosted by contemporary artists like Brad Paisley, Charlie Daniels and Amy Grant, Opry Docs is a series of documentaries on country greats like Johnny Cash, Bill Monroe, George Jones and Minnie Pearl.

11. Better Half: Meet the larger-than-life spouses of some of today’s brightest stars and find out what gives them their own star power. Featured spouses include Samantha Busch (wife of NASCAR driver Kyle Busch), Kate Moore (wife of Justin Moore) and Christina Ballard (wife of Frankie Ballard).

12. Dailey & Vincent: Join Dailey & Vincent – the world-renowned bluegrass, country and gospel duo – as they host and perform in front of a live audience along with some notable friends like Vince Gill and the Oak Ridge Boys.

13. Stand Up Nashville!: Shot before a live audience at Nashville’s legendary Zanies Comedy Club, each episode of Stand Up Nashville! features a well-known comedian host as well as four up-and-coming comedians. Laugh along with a packed Zanies’ house and the most brilliant comics the South has to offer.

14. Family Tradition: Follow the next generation of country’s legendary families as they honor their roots while forging their own path. Episodes include Sam Williams (grandson of Hank Williams and son of Hank Williams Jr.) and Ashley Campbell (daughter of Glen Campbell).

15. Phil Vassar’s Songs from the Cellar: Join country music hit-maker, Phil Vassar, as he welcomes artists, songwriters, entertainers, athletes, and wine enthusiasts into his favorite place to write songs – his wine cellar! Each episode will feature conversation and collaboration along with a shared drink. Simple in concept yet rich in content, Phil’s laid-back style and quick-witted personality brings out the best in his guests as they share entertaining stories about their interesting lives. Guests include Kelsea Ballerini, Charles Esten, Mike Tyson and Hunter Hayes.

16. Bellamy Brothers’ Honky Tonk Ranch – Chronicles country duo David and Howard Bellamy’s unusual lives, blending music stardom, vigorous road tours and ranching at their homestead in central Florida, which has been in their family for more than a century. Each episode also captures unpredictable and unforgettable moments the Bellamy Brothers encounter while on the farm and on the road. Catch appearances from their famous friends, including Blake Shelton, Tanya Tucker, Lonestar, Joe Diffie, John Schneider and many more.

Circle is also bringing back Hee Haw, the classic and long-running music and comedy sketch show, which aired from 1971 – 1993 and 1996 -1997 and featured hosts Buck Owens and Roy Clark along with country music artists like Willie Nelson, Dolly Parton and Merle Haggard.

For a preview of shows launching on Circle, click HERE.

The Circle fan experience continues online at CircleAllAccess.com and @CircleAllAccess on all social media platforms.

Circle is a partnership between Opry Entertainment Group, a subsidiary of Ryman Hospitality Properties, Inc. (NYSE: RHP), and Gray Television, Inc. (NYSE: GTN).

For more details and to find out if Circle is available in your market, please visit www.CircleAllAccess.com.
 
WMC NBC 5 in Memphis, which is owned by Gray, dropped Grit and picked up Circle on New Year's day.

WBTV moved Grit to a new 3.4 channel to make room for Circle on 3.3.
 
WBTV moved Grit to a new 3.4 channel to make room for Circle on 3.3.

I checked on Antennaweb and you're right. WMC moved Grit to 5.4 as well. I'm only able to get them on cable and not even with an outdoor antenna where I live and at least for now Spectrum carries Bounce and Circle from WMC, but not Grit now that it has been moved. But it could be added back later.
 
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