On another blog this morning, contributor Radiosaur mentioned a subject near and dear to my heart...editing. I always loved splicing audio tape to get an effect or correction I wanted in a "piece of audio"(I almost said audio file!) I always thought of myself as the best cutter I ever ran across and offer one memory for an example.
Back about 1971, the legendary advertising ace, Dan Conaway, started his areer with the Brick Muller, Swearingen and Dorrity agency in Memphis. Dan was fresh out of UT-Knoxville and a-boil with ideas and drive. He and I worked on many different campaigns together in those years - best known was his McDonald's "2 All Beef Patties, Special Sauce, etc." jingle that went national. The time I'm thinking of was a session in the basement of the Peabody at WREC for Keystone Industries hair product, Long Aid K-7. Dan showed up with a half-hour reel of chat between New York models about the product. We were to produce a series of commercials from this raw material.
We built quite a few spots out of that rambling and on one memorable :60 spot, with Dan directing, I made 30 razor edits. To our ear, it was seamless and worked fine. I was working at 7 1/2ips because the old Ampex I had in the production studio was iffy at 15. It was quite a sight to watch that tape roll across that playback head with all those splices - one every two seconds or less!
That's my champeen editing memory. Years later with a computer screen and SAW (Sound Audio Workshop - our first digital editor at WREC/WEGR) or Dalet or CoolEdit and much later with NexGen, such a feat became small potatoes. It's a closed chapter in audio production now, but those of us who knew how to use a razor and a grease pencil consider ourselves worthy, but unsung heroes of radio. And rightly so!
Back about 1971, the legendary advertising ace, Dan Conaway, started his areer with the Brick Muller, Swearingen and Dorrity agency in Memphis. Dan was fresh out of UT-Knoxville and a-boil with ideas and drive. He and I worked on many different campaigns together in those years - best known was his McDonald's "2 All Beef Patties, Special Sauce, etc." jingle that went national. The time I'm thinking of was a session in the basement of the Peabody at WREC for Keystone Industries hair product, Long Aid K-7. Dan showed up with a half-hour reel of chat between New York models about the product. We were to produce a series of commercials from this raw material.
We built quite a few spots out of that rambling and on one memorable :60 spot, with Dan directing, I made 30 razor edits. To our ear, it was seamless and worked fine. I was working at 7 1/2ips because the old Ampex I had in the production studio was iffy at 15. It was quite a sight to watch that tape roll across that playback head with all those splices - one every two seconds or less!
That's my champeen editing memory. Years later with a computer screen and SAW (Sound Audio Workshop - our first digital editor at WREC/WEGR) or Dalet or CoolEdit and much later with NexGen, such a feat became small potatoes. It's a closed chapter in audio production now, but those of us who knew how to use a razor and a grease pencil consider ourselves worthy, but unsung heroes of radio. And rightly so!