Great continuity error on a currently run national ad...

[TXengineer]

This is classic, and the best part is, not only is it SO obvious, it happens a good five or six times...

Next time, keep your eye out for the A-1 steak sauce commercial in the restaurant where the woman is sitting at the table and this odd man is sitting across from her, eating her husbands steak. (She is basically telling him to stop, why are you doing this etc...)

But instead of watching the actors, keep your eyes on the A1 bottle. It changes orientation throughout the commercial between camera cuts. It looks like they did it to keep the label face, facing the camera, but it's so obvious, it looks bad. Between the camera shots the bottle moves on the table, it changes orientation and position.

It's pretty funny, you'll see it next time you see the commercial on.

 

[ClearThinker]

> This is classic, and the best part is, not only is it SO
> obvious, it happens a good five or six times...
>
> Next time, keep your eye out for the A-1 steak sauce
> commercial in the restaurant where the woman is sitting at
> the table and this odd man is sitting across from her,
> eating her husbands steak. (She is basically telling him to
> stop, why are you doing this etc...)
>
> But instead of watching the actors, keep your eyes on the A1
> bottle. It changes orientation throughout the commercial
> between camera cuts. It looks like they did it to keep the
> label face, facing the camera, but it's so obvious, it looks
> bad. Between the camera shots the bottle moves on the table,
> it changes orientation and position.
>
> It's pretty funny, you'll see it next time you see the
> commercial on.
>

Funny you should start a thread on this because I noticed one today. In the Lee Iacocca/Jason Alexander spot the newspaper headline is different in one shot. Iacocca turns to face Alexander and the page that had been facing the camera is different.

It starts out as a grainy "Chrysler Offers Deals" or something. Then it's different in the next shot when Lee turns in his seat.

 

[nuzguy]

> > This is classic, and the best part is, not only is it SO
> > obvious, it happens a good five or six times...
> >
> > Next time, keep your eye out for the A-1 steak sauce
> > commercial in the restaurant where the woman is sitting at
>
> > the table and this odd man is sitting across from her,
> > eating her husbands steak. (She is basically telling him
> to
> > stop, why are you doing this etc...)
> >
> > But instead of watching the actors, keep your eyes on the
> A1
> > bottle. It changes orientation throughout the commercial
> > between camera cuts. It looks like they did it to keep the
>
> > label face, facing the camera, but it's so obvious, it
> looks
> > bad. Between the camera shots the bottle moves on the
> table,
> > it changes orientation and position.
> >
> > It's pretty funny, you'll see it next time you see the
> > commercial on.
> >
>
> Funny you should start a thread on this because I noticed
> one today. In the Lee Iacocca/Jason Alexander spot the
> newspaper headline is different in one shot. Iacocca turns
> to face Alexander and the page that had been facing the
> camera is different.
>
> It starts out as a grainy "Chrysler Offers Deals" or
> something. Then it's different in the next shot when Lee
> turns in his seat.
>
Some continuity errors of course occur because of a time lapse between shooting each take--sometimes days or before lunch/after lunch, then an error is discovered in the post production process and needs to be fixed in a reshoot. Also, the second scene when he turns may have been shot first, and perhaps also days or hours apart from the first scene. Non sequential shooting accounts for a lot of small errors of this nature despite script and continuity supervisors who are supposed to catch them. All movies, programs, and commercials are replete with sometimes minor, sometimes glaring, errors. Some sponsors no doubt like that--it gets people talking about the commercial--and watching. People like to see for themselves.

 

[trusty]

> Some continuity errors of course occur because of a time
> lapse between shooting each take--sometimes days or before
> lunch/after lunch, then an error is discovered in the post
> production process and needs to be fixed in a reshoot.
> Also, the second scene when he turns may have been shot
> first, and perhaps also days or hours apart from the first
> scene. Non sequential shooting accounts for a lot of small
> errors of this nature despite script and continuity
> supervisors who are supposed to catch them. All movies,
> programs, and commercials are replete with sometimes minor,
> sometimes glaring, errors. Some sponsors no doubt like
> that--it gets people talking about the commercial--and
> watching. People like to see for themselves.
>
Remember the first scene of "The Sting" - the Redford fight scene? Get a copy of it and go through the scene one frame at a time.