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Great Idea For A Boston HD2 Channel: "Cheers Radio"

DToTheJ

DToTheJ

Think about this: A radio station with the "Cheers" branding... Figure it would be CBS that rolls with the idea, since they kind of own the "Cheers" copyright, even though CBS split from Viacom, you'd have to figure it would be easier for them to pull it off.

Now, what music would they play? Couldn't be all songs about drinking, that might be a bad influence. Possibly a music mix that leans toward the classic rock side a little... Songs that are popular in bars, or on bar jukeboxes... Maybe you can get some of the cast members to record liners... And maybe, just maybe, it might get a few people to purchase an HD radio!

Your thoughts?
 
I'd choose it over Psychic Radio on WBMX-HD3.

I wish we could get ratings for the various HD-2/3 stations. It would be interesting to see how many people are actually listening to the various niche formats that have sprouted on HD.
 
Cheers was produced by Paramount (& Charles-Burrows-Charles productions) though Paramount may be part of CBS now, or CBS video releases Paramount TV shows on DVD or something. Paramount launches Cheers bars in various places, I think; NBC was wise to stick with the show which had horrible ratings its first season. When it won a few Emmys people took notice and soon it developed a cult following. Today network execs might have cancelled it a lot sooner and it never would have gotten the long run it did (unless it would move to another net or to first run syndie)
 
Reminds me off the early mania in the dot.com era.
I have a website: catchyname.com Problem is, that
is ALL there is - a catchy name, with nothing to back
it up, as to compelling content. Yea, alot of people will
check it out initially, but, over time, the number of hits
will fall off sharply...
 
WLYNgm said:
Yea, alot of people will check it out initially, but, over time, the number of hits will fall off sharply...
Click to expand...

Well, if it were primarily an HD2/Internet channel, that potential always exists. But in this era of Hollywood rehashing old TV shows into movies, this idea could be considered fresh.
 
...but there IS NO IDEA! Just a catchy name.
Where's the beef? If it was an on-air
station, a number of people would sample it
once, but would never come back to it unless there
was some compelling content. So, you want to hear
a particular form of music. How wonderful for you!
But would enough of the listening public and advertisers
agree with that? Again, this is a business. If you want to
only hear YOUR favorite songs, get yourself an IPod,
and go nuts!
 
Actually, it's not about the contents, but rather, the packaging. I'm not sure what the playlist may positively consist of (what I posted above is just a possibility). Just curious as to how many folks would sample a station based on this branding, is all.
 
Coming up this afternoon...NOOOORRRMM and Cliff taking you home!!!!!
 
Pointless discussion. 'Cheers' is a brand only recognized by people aged 35 and above. No one that age has a HD receiver. In fact ive never met anyone who had one. Idea dead.
 
robotique said:
Pointless discussion. 'Cheers' is a brand only recognized by people aged 35 and above. No one that age has a HD receiver. In fact ive never met anyone who had one. Idea dead.
Click to expand...

Well, we haven't met yet. I own three of them (and I'm 53).

However, I also agree that a "Cheers" radio format branding is an idea which is long past it's time for a contemporary audience. The inundation of suburbanites and tourists ten to twenty-five years ago who used to line up for blocks in front of the old Hampshire House every night just to say that they had a beer at "Cheers" has nowadays slowed to just a trickle of older folks.

It may have worked a decade or two ago, but HD radio wasn't invented yet.
 
aerie said:
I wish we could get ratings for the various HD-2/3 stations. It would be interesting to see how many people are actually listening to the various niche formats that have sprouted on HD.
Click to expand...

In order to get ratings, a signal has to meet a minimum reporting requirement. No HD secondary anywhere in the US has yet to meet that requirement, and at the rate HD receivers are not selling, it's not gonna happen for a VERY long time, if ever.
 
robotique said:
Pointless discussion. 'Cheers' is a brand only recognized by people aged 35 and above. No one that age has a HD receiver. In fact ive never met anyone who had one. Idea dead.
Click to expand...

Ah, the old "I am the world" fallacy again: I don't know anyone who has X; therefore nobody has X.

I've had an HD radio since 2006 and I work with two other HD receiver owners in an office . And no, none of us is in broadcasting. Hmmm ... since there are only about 25 people in this office, that works out to pretty impressive HD ownership nationwide, doesn't it? :p
 
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