Don62 said:Well-stated. There's a place for syndicated shows, but c'mon, this is radio, not some repeater or translator station.
Now, this doesn't apply to small market stations, such as Salina, Kan., or Grand Junction, Colo., where market demographics woudln't likely support a big live and local presence, so most of the day is understandably "off the bird."
But the "legacy" talk stations, such as KLIF, Dallas, KGO, Frisco, KMBZ, Kansas City, should and do have strong local talkers.
I like how legendary WIOD, Miami, recently dumped their morning syndicated host (moved him to evenings) and brought back a market talk radio veteran, th Footy show.
I heard the show a couple of weeks ago when part of the city was locked down after a vicious killer killed a cop and was on the loose. The veteran host did what Beck, Limbo or others could never do- provided interactive talk and updates about the situation, and bringing in many people on the phone who could talk about the breaking situation.
It was true "talk rado" at its best.
What I like best was the host in normal times isn't always mouthing off or whining about how bad certiain politicians or political parties are, unlike that Wallbanger pipsqueak Slantity.
Sounding opposite of the cookie-cutter stations also makes for a good talker.
While I'm grateful that IOD brought back more local content, I still think they should devote more time to it. Preferrably the 6-10 PM block. Limbaugh does fine and Schnitt is a huge draw so I don't mind them there. When I lived in Miami I would go to my night class while listening to the local evening news hour they had from 6-7 PM, which included Paul Harvey. I felt that was always a nice feature and would like to see it brought back. If they could find a local evening host from 7-10 PM, I'd be perfectly comfortable with their lineup.
Unfortunately they decided a few years back that they needed to get Sean Hannity on. I believe they have him just to keep him locked up and unable to compete against Schnitt (see also: 970 WFLA), and now they have to carry Mark Levin as well. As much as I want to suggest WIOD to drop Hannity/Levin I know that another local station, most likely WFTL, would pick them up in a heartbeat and run them live, and Joyce Kaufman would be thrown to the wolves without hesitation.