Great Radio Wisdom

[BenTehelenbach]

I have some wisdom for radio salespeople and advertisers who attempt to write their own copy:

"Thirty seconds is only thirty seconds"

-- and --​

"You can't cram eighty pounds of organic fertilizer into a ten-pound bag."

 

[Les Stock]

More radio wisdom from Yogi Berra:

"The future ain't what it used to be."

 

[xdjproductions]

Clyde Bass told me..."People don't know what they like....they like what they know!"

 

[robgrayson]

I have some wisdom for radio salespeople and advertisers who attempt to write their own copy:

"Thirty seconds is only thirty seconds"

-- and --​

"You can't cram eighty pounds of organic fertilizer into a ten-pound bag."

Heh heh... he said "wisdom" and "radio salespeople" in the same sentence.
My own observation from production director days is that my relationship with said salespeople would have been more tolerable if I could have eliminated two words from their vocabularies...

1. "FAVOR" as in "could you do me a..."

and

2. "BUT", as in the client absolutely LOVED the spot you spent Monday working on, but...

I seem to remember one situation where, according to the salesperson, the client loved the spec spot, except for the copy, voice, music and sound effects.

 

[LRaine]

My own observation from production director days is that my relationship with said salespeople would have been more tolerable if I could have eliminated two words from their vocabularies...

Being a lowly PT'er myself, I'd love to omit the basic greeting of the GM..."Hey! How ya doin' today? Umm..." That long "Umm" is never a good thing.

 

[Les Stock]

Posted by Ben Tehelenbach

I have some wisdom for radio salespeople and advertisers who attempt to write their own copy:

"Thirty seconds is only thirty seconds"


-- and --

"You can't cram eighty pounds of organic fertilizer into a ten-pound bag."

More wisdom for radio salespeople and advertisers:

"Writing for the ear and writing for the eye are very different"

"Radio copy should never sound like a brochure"

and​

"Advertisers should not attempt to do their own creative at home, or at least without adult supervision."

I could go on, and I'm sure Ben could, but that's a thread for another board...

 

[Stewy]

Those who can, do
Those who can't, teach
Those that can't teach consult.

 

[Zeke_Terry]

Those who can, do
Those who can't, teach
Those that can't teach consult.

OMG so so so SOOOO friggin' true

 

[Lancer]

I've never met a great idea that I didn't steal. ;D

 

[Danoinark]

"a consultant is someone who can't get or keep a job"

Dano

 

[salchris]

Great Thread, my very first boss Tom Arnold at KCWD in Harrison, once told me "Never Guess" pretty good advice and one more "Tell them you're going to do it, do it, and then tell them you did it", but I think he got that from someone else ;D. It always stuck with me though, Thanks Tom

Scott Larson
KUDL/KBLV-Kansas City

 

[bub]

"a consultant is someone who can't get or keep a job"

Dano

A consultant is someone who borrows your watch and then charges you to tell you what time it is.

 

[nobodyimpt]

"a consultant is someone who can't get or keep a job"

Dano

A consultant is someone who borrows your watch and then charges you to tell you what time it is.

Consultants...grrrr

 

[kudzooter]

Either Mike Mitchell or Jay Walker gave me this definition in the early '80s at KSMB, LafayetteLA: "Consultant -- the man with the fuzzy nuts...from a zipcode far away." Just realized:-- never asked how they knew about the "fuzzy." ???

 

[DIZ Guy]

Hey Scott Larson, when you were working with Tom Arnold, was he married to Roseanne at the time??????

 

[slarson]

Hey Diz, I worked for Tom from 1988 to 1994 then I moved to a satellite outfit in Branson, whom subsequently imploded and then I worked for Dub Wheeler/Jaime Holt at KHOZ for a year. My wife got a gig with Entercom Kansas City in the traffic dept and I came here blind and without a gig and started working pt for Entercom in the prod dept (there were just 3 of us doing prod for 8 stations), I've been here ever since. I'm imaging director for KUDL/KBLV and myself and 4 other talented folks make up the production dept.

Thanks for asking and if you see Tom, tell him I said hello
Scott Larson

 

[alison1955]

"People like what they know, they don't know what they like."
RUSTY WALKER